…ity and importantly programmatic trading, which ha… · …Barry Frey, President and CEO of the DPAA, describ… […]
…choice to be in the programmatic space those dolla… · …OAAA President Anna Bager interviewed Media Villag… […]
…get. The rise in programmatic trading gives pla… · …the advancements of programmatic trading, includin… · …Sponsored feature. One of the most important fa… […]
…ojections. The same programmatic ideas behind toda… · … means. So how does programmatic advertising work … · …The Metaverse has become an inescapable buzzword … […]
…ults. When deployed programmatically, brands can e… · … DOOH thanks to the programmatic capabilities that… · …marketers are using programmatic to complement exi… · …ll need the right programmatic approach to ensur… · …By Norm Chait, Sr. Director, OOH Practice Lead, Qu… […]
…d websites. Through programmatic buying, retailers… · …by Tom Ryan. With looming changes to cookies set t… […]
10.30 Advance Targeting capabilities, Automation, Measurement and Flexibility Post-COVID. Franck Vidal | Director, Southeast Asia Sales & Partnerships | Vistar Media. in Conversation with Amanda Woo | Chief Development Officer | Clear Channel Singapore and Tobin Thomas | Chief Executive Officer & Co-founder | Lifesight. […]
… partner to deliver programmatic digital out of ho… · …ading, independent, programmatic digital out of ho… · …an, buy and deliver programmatic DOOH campaigns gl… · …thusiasm builds for programmatic DOOH around the w… · … their business via programmatic DOOH outside of C… · …heir market leading programmatic technology and gl… · …uy and sell side of programmatic digital out of ho… · …China cross-border MarTech company selects Hivesta… […]
… global provider of programmatic technology for di… · … global provider of programmatic technology for di… · …ectiveness of their programmatic DOOH campaigns vi… · …Vistar Media, a global provider of programmatic te… […]
…ll claim to deliver programmatic advertising but, … · …hat we call ‘real programmatic’. Real progr… · …ammatic’. Real programmatic requires an infra… · … Embracing ‘real programmatic’ in OOH Prog… · … DOOH. Within DOOH, programmatic offers a superior… · …tomated, efficient, programmatic way, and that mak… · …ion of this ‘real programmatic’ is that there… · … absolutely nothing programmatic about. A lot c… · …ta-driven real-time programmatic elements right, a… · …g the benefits that programmatic provides, because… · …ustry embraces real programmatic DOOH, all parties… · …By Diederick Ubels, Co-founder and CEO of Sage+Arc… […]
…lity and agility of programmatic OOH to reach cons… · …The integration provides Adelphic DSP users access… […]
…ponent adeptly with programmatic ads, mobile integ… · …Sponsored content. By Matthew O"Connor, AdQuick. … […]
As we kick off the new year, and people begin returning to their offices, the race to reclaim out-of-home (OOH) media space is on. Consumers are fatigued from two years of pandemic-related stressors and seeing a tsunami of digital ads. […]
… DOOH media owners, programmatic firms and others … · …ness cases of DOOH, programmatic, consumer engagem… · …Kevin Johnson, CEO, GroupM, Trinh Tham, CMO, Harry… […]
…lable, and targeted programmatic DOOH campaigns. … · …icularly fuelled by programmatic DOOH, and ongoing… · …Bobby McGill interviewed Troy Yang, Managing Direc… […]
