Raw Feed & Search

Case study: How Filipino fuel company Seaoil used DOOH location targeting to to attract drivers (Campaign Asia)

…eaoil station using programmatic DOOH. Strategy: T… · …programmatic DOOH campaign used live traffic signa… […]

campaignasia.com
Thu, Mar 3, 2022 at 6:28 PM

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Clear Channel LaunchPAD goes live in France with Hivestack as first Digital Out of Home (DOOH) Supply-Side Platform (SSP) partner

… the leading global programmatic digital out of ho… · … Channel Europe’s programmatic buying platform, … · …heir DOOH inventory programmatically via Private M… · …olutions, including programmatic DOOH, to understa… · …s Clear Channel’s programmatically enabled DOOH … · …exciting vision for programmatic DOOH in France an… · …partnership enables programmatic buying of Clear C… · …ns, alongside other programmatic channels like dig… · …ate a new stream of programmatic revenue from glob… · …erate the growth of programmatic digital Out of Ho… · …th the precision of programmatic DOOH.   &nbs… · …uy and sell side of programmatic digital out of ho… · …Partnership Brings programmatic Buyers Additional … […]

dpaaglobal.com
Thu, Mar 3, 2022 at 9:46 AM

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World Out of Home Organization Annual Congress Toronto May 25th – 27th 2022 (WOO)

…ital world 3/Why programmatic promises a bigger… · …Our first EarlyEarlyBird ticket offer for the fort… […]

registration.global-studio.it
Wed, Mar 2, 2022 at 11:10 PM

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AdTECH: OOH – Singapore conference March 30, 2022 agenda and info (Ministry of New Media)

…st get onboard with programmatic OOH and why 2022 … · …08:45 REGISTRATION. 09:30 Hello, Good Morning a… […]

2022adtechsin.ministryofnewmedia.com
Tue, Mar 1, 2022 at 7:04 PM

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Clear Channel Singapore’s OutSmart Pro introduces near real-time impressions, AI-driven vehicle count (Media4Growth)

…annel Singapore’s programmatic service, OutSmart… · …Multiplier (IM) for programmatic DOOH (pDOOH). Wha… · …tment to refine our programmatic service, OutSmart… · …to see leading DOOH programmatic platforms such as… · …r innovation across programmatic digital out of ho… · …s been a pioneer of programmatic DOOH and is solid… · …The enhanced audience measurement solution compris… […]

media4growth.com
Tue, Mar 1, 2022 at 6:58 PM

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Clear Channel launches Asia’s market-firsts: near real-time impressions and AI-driven vehicle count.

…annel Singapore’s programmatic service, OutSmart… · …Multiplier (IM) for programmatic DOOH (pDOOH). Wha… · …tment to refine our programmatic service, OutSmart… · …to see leading DOOH programmatic platforms such as… · …r innovation across programmatic digital out of ho… · …s been a pioneer of programmatic DOOH and is solid… · …Singapore — Clear Channel Singapore launches Asi… […]

dpaaglobal.com
Tue, Mar 1, 2022 at 10:39 AM

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Vistar Media’s DSP version 6.0 offers betters experience

…ges single share of programmatic OOH dollars trans… · …rusted platform for programmatic and digital teams… · …Vistar Media, a global provider of software for di… […]

signmedia.ca
Thu, Feb 24, 2022 at 4:43 PM

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Outdoor Media’s Rebirth Comes With New Tech Tools: OAAA’s Anna Bager (BeetTV)

…tegrate digital and programmatic more into our tra… · …“The pandemic in a sense served us well,” Bage… […]

beet.tv
Thu, Feb 24, 2022 at 8:22 AM

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Lamar Inks 10-Year Agreement to Expand Denver RTD Digitals (Billboard Insider)

Lamar Advertising has secured a 10-year System Advertising Program contract, with additional options through 2042, with Denver’s Regional Transportation District (RTD). RTD operates and maintains a mass transportation system with a service area stretching across eight counties, spanning more than 2,300 miles, and available to a population of more than 3 million people. […]

billboardinsider.com
Wed, Feb 23, 2022 at 12:10 AM

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Few marketers are aware of these latest capabilities to measure attribution of OOH campaigns (EMC Outdoor)

…ant for digital and programmatic OOH, which have d… · …The benefits of Out of Home attribution are widely… […]

emcoutdoor.com
Mon, Feb 21, 2022 at 10:28 PM

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Talon’s “fastest growing independent global OOH network” Plexus partners with European ad agency Mediaplus (AdExchanger)

…r-evolving space of programmatic OOH.”… · …The partnership opens up new opportunities for bot… […]

exchangewire.com
Mon, Feb 21, 2022 at 6:19 PM

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South Africa’s OOH operator Tractor Outdoor outlines strategic steps for 2022 (Media Online)

By Remi Du Preez, Tractor Outdoor. As someone who is firmly entrenched in digital out of home (DOOH) media, there are several key learnings that have become increasingly clear to me over the past year, which I believe will set the scene and pave the way for the 12 months that follow. I’ve distilled these learnings and observations into five key take-outs. […]

themediaonline.co.za
Sun, Feb 20, 2022 at 4:31 PM

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Vistar Releases Version 6.0 of Its Demand Side DOOH Ad Buying Platform (Business Wire)

…est single share of programmatic OOH dollars trans… · …rusted platform for programmatic and digital teams… · … “In today’s programmatic-first media lands… · …The Vistar DSP manages the largest single share of… […]

businesswire.com
Thu, Feb 17, 2022 at 7:40 PM

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9 Good Reasons to Consider Out-of-Home Advertising in 2022

…d since the rise of programmatic digital OOH, bran… · …As marketing has increasingly moved in a digital d… […]

adquick.com
Thu, Feb 17, 2022 at 5:11 PM

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New privacy-focused restrictions on online ad targeting open opportunities for DOOH advertising businesses

…t-of-home (DOOH) or programmatic digital out-of-ho… · …Facebook Removes Detailed Targeting Options On Ja… […]

Editorial
Wed, Feb 16, 2022 at 7:32 PM

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