Vistar Media exec says DOOH advertising can now be measured using these 5 metrics (AdNews)
…and introduction of programmatic technology have e… · …1. Brand Health; 2. Foot Traffic; 3. Online Acti… […]
Thu, Nov 24, 2022 at 12:11 AM
…and introduction of programmatic technology have e… · …1. Brand Health; 2. Foot Traffic; 3. Online Acti… […]
…pressions available programmatically on DOOH. Kant… · … need to know about programmatic out-of-home (prOO… · …By Dominic Dunne. Short-term sales activations ca… […]
The IAB Turkey DOOH Webinar of 2022, sponsored by Awarion, was attended by advertisers, publishers and agencies mostly from Turkey, to a great response. We’re delighted to have supported such a great line-up that included representation from JCDecaux, Voodooh, L’Oreal, Omnicom Media Group, Turkcell and Universal McCann. […]
…tiatives. Thanks to programmatic capabilities, cre… · …Kayla Caticchio. Out-of-Home (OOH) advertising is … […]
…atform for enabling programmatic buying of out-of-… · …lly and enhance our programmatic DOOH presence.”… · …Puneet Biyani will take on his new role immediatel… […]
…tal-out-of-home and programmatic media trading. … · …Worldcom’s client list has included Mastercard, … […]
…brand investment in programmatic DOOH growing rapi… · …Executive Channel Network (ECN), a digital out-of-… […]
…tack and Vistar for programmatic ad delivery, and … · …The Canadian Out-of-Home Marketing & Measureme… […]
…anies are advancing programmatic capabilities to e… · …By Chadi Borghol, Broadsign. A go-to strategy f… […]
…s Make no mistake: programmatic digital Out of Ho… · …pes necessary for a programmatic marketplace. It f… · …lace. It focuses on programmatic mediation and inc… · …forms optimized for programmatic bidding. 2. Mess… · …rs, data providers, programmatic platforms, agenci… · …If you’ve been paying attention over the last fe… […]
09:30 REGISTRATION; 10:00 Welcome: Andy Hamblin | Chief Revenue Officer | LDSK; 10:15 Next steps to grow pDOOH as the Number One Infrastructure For Trading DOOH | Diederick Ubels | CEO | Sage & Archer, a Vistar Media Company; 10:45 Fireside Chat: The Power of OOH | Andrew Brunton | Regional Director, EMEA | Billups in Conversation With TBD; 11.15 How Did Another Weather Targeted Campaign Win An Award and How to Make Programmatic The Answer For All campaigns? […]
…gly. This is where programmatic DOOH comes in han… · …ge. In comparison, programmatic DOOH offers a num… · …e data touchpoints, programmatic DOOH enables gran… · …wealth of data that programmatic DOOH can collect … · …"] ‘Outside-in’ programmatic DOOH buys[/captio… · …fectively harnessed programmatic DOOH for the prom… · …as able to leverage programmatic DOOH’s capabili… · … The combination of programmatic technology with t… · …The unrivalled creativity of digital out-of-home a… […]
… the leading French programmatic platform in terms… · …n Q3 2021. The DOOH programmatic ecosystem continu… · …ain traction as our programmatic advertising reven… · …ience targeting and programmatic solutions, our we… · …Key contracts wins: France: In July, JCDecaux … […]
This event in Los Angeles is aimed at those already in AdTECH wishing to learn more about the Out of Home Industry, and for those in out-of-home who wish to better understand Automation, Programmatic Buying, Marketplaces, Media Exchanges and Revenue Management. This event is being Chaired by Stephanie Gutnik | Global Head of DOOH | Yahoo! TUESDAY NOVEMBER 15, 2022. […]
…g more into OOH and programmatic DOOH advertising … · …Hypercell has developed a unique Plug & Play s… […]