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The Past, Present, and Future of OOH Measurement: Adomni’s take (Billboard Insider)

…ent limits prior to programmatic. Until 2011, OOH … · …nched into a viable programmatic channel. Advertis… · …ng into OOH through programmatic pipes, demand wil… · …heir demand towards programmatic OOH advertising. … · …at is all thanks to programmatic. programmatic has… · …By Julia Cramer, Adomni. Traditional out-of-hom… […]

billboardinsider.com
Wed, Dec 21, 2022 at 4:27 PM

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The Past, Present, and Future of OOH Measurement

…sing has received a programmatic makeover, revolut… · …ent limits prior to programmatic. Until 2011, OOH … · …nched into a viable programmatic channel. Advertis… · …ng into OOH through programmatic pipes, demand wil… · …heir demand towards programmatic OOH advertising. … · …at is all thanks to programmatic. programmatic has… · …The Past, Present, and Future of OOH Measurement … […]

adomni.com
Wed, Dec 21, 2022 at 12:31 PM

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The Past, Present, and Future of OOH Measurement

…sing has received a programmatic makeover, revolut… · …ent limits prior to programmatic. Until 2011, OOH … · …nched into a viable programmatic channel. Advertis… · …ng into OOH through programmatic pipes, demand wil… · …heir demand towards programmatic OOH advertising. … · …at is all thanks to programmatic. programmatic has… · …The Past, Present, and Future of OOH Measurement … […]

adomnidemo.wpengine.com
Wed, Dec 21, 2022 at 12:31 PM

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Top 5 considerations for OOH media planning in 2023 (Broadsign via The Drum)

…moment triggers via programmatic digital-out-of-ho… · …argeting. Continued programmatic developments in t… · …by Kayla Caticchio. Digital advertising may com… […]

thedrum.com
Mon, Dec 19, 2022 at 7:01 PM

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The Canadian Out-of-home Marketing and Measurement Bureau (COMMB) launches The Canadian Out-of-Home Awards (Bloomberg)

…tion, data, use of programmatic/digital technolog… · … lens, considering programmatic and digital OOH w… · …rtisers, agencies, programmatic tech stacks, and … · …Launching in Spring 2023, the awards  will be re… […]

bloomberg.com
Sun, Dec 18, 2022 at 5:35 PM

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Are retail media networks the future of out-of-home advertising? (The Drum)

…refront of bringing programmatic OOH ad buying clo… · …October. Brands can programmatically purchase ads … · …By Brad Jashinsky | Director Analyst. With measure… […]

thedrum.com
Fri, Dec 16, 2022 at 6:20 PM

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What will OOH look like in 10 years? (The Drum)

By Sam Anderson | Editor, The Drum Network. Programmatic integrations, personalization, virtual and augmented reality... Six experts tell us what they’re excited by at the medium’s new frontiers. […]

thedrum.com
Thu, Dec 15, 2022 at 10:12 PM

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Stingray Advertising Partners with Hivestack to Power Retail Audio Advertising in the United States, Mexico and Australia

…rgest, independent, programmatic digital out-of-ho… · …ory to be available programmatically in the United… · …ing to be activated programmatically across other … · …f home transactions programmatically further enhan… · …uy and sell side of programmatic digital out of ho… · …Stingray Advertising will produce and dynamically … […]

dpaaglobal.com
Thu, Dec 15, 2022 at 1:54 PM

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The big three trends fuelling out-of-home advertising (Report by The Drum, sponsored by Vistar Media)

…ns for implementing programmatic DOOH. By looking … · …Three big opportunities for advertisers are promin… […]

thedrum.com · Promoted content
Thu, Dec 15, 2022 at 12:10 AM

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Retail Fluent launches a 1,000-screen DOOH network in 300 markets (PRWeb)

Retail Fluent, Inc., a leading retail innovation, design and décor firm, today announced the launch of its retail media network and service platform for independent and specialty grocers as well as supermarket chains. […]

Retail Fluent
Wed, Dec 14, 2022 at 5:35 PM

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How is targeting evolving in digital out-of-home?

…h has given rise to programmatic DOOH, the industr… · …imum flexibility of programmatic DOOH as a core el… · …sing the ability to programmatically purchase DOOH… · …. 46% intend to buy programmatic DOOH in the next … · … VIOOH: Buying DOOH programmatically enables adver… · …6% intending to buy programmatic DOOH in the next … · …How is targeting evolving in digital out-of-home? … […]

adomni.com
Wed, Dec 14, 2022 at 12:25 PM

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How is targeting evolving in digital out-of-home?

…h has given rise to programmatic DOOH, the industr… · …imum flexibility of programmatic DOOH as a core el… · …sing the ability to programmatically purchase DOOH… · …. 46% intend to buy programmatic DOOH in the next … · … VIOOH: Buying DOOH programmatically enables adver… · …6% intending to buy programmatic DOOH in the next … · …How is targeting evolving in digital out-of-home? … […]

adomnidemo.wpengine.com
Wed, Dec 14, 2022 at 12:25 PM

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How is targeting evolving in digital out-of-home? (The Drum)

…h has given rise to programmatic DOOH, the industr… · …IAB UK asked a group of its DOOH members to explor… […]

thedrum.com
Wed, Dec 14, 2022 at 12:10 AM

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Metaverse, header bidding, dynamic and 3D content feature in Hivestack’s predictions for 2023 (OpenMic on The Drum)

…here. At its core, programmatic advertising helps… · …By Kira LeBlanc, Hivestack. Gen Z is set to lead r… […]

thedrum.com
Tue, Dec 13, 2022 at 9:02 PM

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Outdoor advertising in Hong Kong is far from dead (Campaign Asia)

… The rise of pDOOH (programmatic digital out-of-ho… · …PHD's Hong Kong CEO Antony Yiu responds to a study… […]

campaignasia.com
Tue, Dec 13, 2022 at 4:27 PM

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