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IAB Australia and the Outdoor Media Association (OMA) collaborate to host Powering DOOH 2023 conference on March 30 (OMA)

The one-day conference will present technical and practical content as well as high-level and strategic planning sessions around Programmatic OOH in Australia. […]

oma.org.au
Thu, Dec 8, 2022 at 3:12 PM

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Winners of the OAAA 2022 Media Plan Awards (OAAA)

…�The utilization of programmatic DOOH allowed the … · …Rapport Wins Media Plan of the Year & Gold Awa… […]

oaaa.org
Thu, Dec 8, 2022 at 3:08 PM

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GroupM: Australia’s advertising market slowing, but we should still be cautiously optimistic (CMO)

… 2023, supported by programmatic activation, OOH w… · …By Nadia Cameron. Out-of-home advertising is ex… […]

cmo.com.au
Wed, Dec 7, 2022 at 2:58 PM

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Digital out-of-home is now integrated into OPENRTB (IAB Tech Lab)

…rior to large scale programmatic media investment … · …implementations for programmatic Digital Out-Of-Ho… · …y into the emerging programmatic DOOH channel. … · …nventory is handled programmatically. The IAB Tech… · …penRTB standard for programmatic trading. This col… · …Tim Harvey, Founder, Knitting Media. The OpenRTB … […]

iabtechlab.com
Wed, Dec 7, 2022 at 1:19 PM

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Bermuda Tourism’s 3D digital out-of-home campaign in New York’s Times Square (MarTech)

…ic. The adoption of programmatic DOOH allows media… · …The 3D execution, developed by OUTFRONT Media for … […]

martech.org
Wed, Dec 7, 2022 at 1:16 PM

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OAAA and UK’s Outsmart publish unified industry standards for Real Time Bidding in DOOH

…eholders across the programmatic ecosystem to esta… · …nd measurement; and programmatic effectiveness. It… · …The OAAA (Out of Home Advertising Association of A… […]

Outsmart
Wed, Dec 7, 2022 at 12:02 PM

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Here’s how OOH can help brands reach shoppers this holiday season (Broadsign via The Drum)

…at can benefit from programmatic digital-out-of-ho… · …by Kayla Caticchio. If you think the holiday se… […]

thedrum.com · Promoted content
Wed, Nov 30, 2022 at 5:31 PM

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DOOH Trends: What does 2023 have in store?

… format.  Luckily, programmatic DOOH technology h… · …logy, data to boost programmatic capabilities—wh… · …re looks bright for programmatic digital out-of-ho… · …dvertising. Most of programmatic’s potential rem… · …DOOH Trends: What does 2023 have in store?  … […]

adomni.com
Wed, Nov 30, 2022 at 3:59 PM

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DOOH Trends: What does 2023 have in store?

… format.  Luckily, programmatic DOOH technology h… · …logy, data to boost programmatic capabilities—wh… · …re looks bright for programmatic digital out-of-ho… · …dvertising. Most of programmatic’s potential rem… · …DOOH Trends: What does 2023 have in store?  … […]

adomnidemo.wpengine.com
Wed, Nov 30, 2022 at 3:59 PM

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2023 World Out of Home Organization Global Congress will take place June 7-9 in Lisbon (World OOH)

The Congress includes an opening reception, one and a half packed days of presentations and a full social programme including the annual Awards Presentation and Gala Dinner. […]

worldooh.org
Tue, Nov 29, 2022 at 3:33 PM

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Canadian DOOH ad operator INEO achieves 74% growth with record quarterly revenue (Newswire)

…Broadsign. This new programmatic advertising partn… · …ding technology and programmatic advertising partn… · …INEO achieved 74% increase in year-over-year reven… […]

Newswire
Tue, Nov 29, 2022 at 12:14 AM

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CEO of OOH ad operator Alight Media discusses recent developments in the OOH space and trends for 2023 and beyond (The Drum)

…ly with the rise of programmatic OOH which is givi… · …ully consider where programmatic OOH fits into the… · …Sponsored feature. The Drum sat down with Matthew … […]

thedrum.com · Promoted content
Tue, Nov 29, 2022 at 12:10 AM

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DOOH ad operator VMO launches Header Bidder offering in Australia with Hivestack (Mediaweek)

…ramework within its programmatic offering via an i… · …ding is an advanced programmatic advertising techn… · …bid price to secure programmatic impressions at th… · …VMO’s director of programmatic, said: “VMO is … · …�VMO is leading the programmatic adoption across A… · … advancement to our programmatic offering puts us … · …ll as ensuring that programmatic revenue potential… · …eading, independent programmatic digital out-of-ho… · …Header Bidding allows VMO to offer its inventory t… […]

mediaweek.com.au
Mon, Nov 28, 2022 at 12:14 AM

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DOOH campaign case study: GlobalTV achieves a 10x lift in viewing intent with pDOOH campaign (Broadsign)

… GlobalTV turned to programmatic DOOH to extend th… · …Global Television Network (GlobalTV) was looking t… […]

resources.broadsign.com · Promoted content
Sat, Nov 26, 2022 at 4:57 PM

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Broadsign’s complete guide to building a successful digital signage network

…ith both direct and programmatic sales.  … · …Learn each step that goes into building a digital … […]

resources.broadsign.com · Promoted content
Sat, Nov 26, 2022 at 4:49 PM

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