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VP of Curb’s pitch: “DOOH in taxis is an untapped goldmine” (Digital Signage Today)

…hat is now known as programmatic DOOH from the gro… · …by Daniel Brown. Taxis are an under-valued part of… […]

digitalsignagetoday.com
Tue, Nov 8, 2022 at 12:14 AM

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How Loop Media is using video-centric DOOH channels to help businesses thrive (Broadsign)

…ware, Loop embraced programmatic transactions earl… · …A digital media company that provides curated musi… […]

resources.broadsign.com
Tue, Nov 8, 2022 at 12:14 AM

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A Guide to Ad Strategy during Election Season

…r more control than programmatic buys. Brands can … · …accountability from programmatic services.” With… · …A Guide to Ad Strategy during Election Season … […]

adomni.com
Mon, Nov 7, 2022 at 3:49 PM

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A Guide to Ad Strategy during Election Season

…r more control than programmatic buys. Brands can … · …accountability from programmatic services.” With… · …A Guide to Ad Strategy during Election Season … […]

adomnidemo.wpengine.com
Mon, Nov 7, 2022 at 3:49 PM

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OUTFRONT CEO expects mid- to high single-digit growth in the fourth quarter (Billboard Insider)

… of KPIs. Third, programmatic and other automat… · …“Advertising demand continues to be robust” wa… […]

billboardinsider.com
Mon, Nov 7, 2022 at 3:28 PM

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JCDecaux’s pitch: Why today’s shopping malls present a huge DOOH opportunity (OpenMic on The Drum)

…igital experts, and programmatic buyers. Captur… · …by Mark Bucknell. For brands, this represents an e… […]

thedrum.com · Promoted content
Mon, Nov 7, 2022 at 12:11 AM

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Talon’s survey of 40 respondents shows 93% of them plan to allocate 5+% of their ad budgets to OOH in 2023 (Martech Series)

…digital screens and programmatic capabilities offe… · …t DOOH is available programmatically today. Progra… · … DOOH buys — with programmatic OOH spending proj… · …Currently, advertisers are allocating just 4 to 5%… […]

martechseries.com
Mon, Nov 7, 2022 at 12:10 AM

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The Future of Out-of-Home Media Measurement, According to Geopath (EMC Outdoor)

…ll be essential as programmatic OOH buying become… · …Geopath’s new vision lays out an exciting roadma… […]

emcoutdoor.com
Fri, Nov 4, 2022 at 11:02 AM

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JCDecaux’s third quarter 2022 revenue is up 14.4% (Globenewswire)

…n Q3 2021. The DOOH programmatic ecosystem continu… · …ain traction as our programmatic advertising reven… · …ience targeting and programmatic solutions, our we… · …Paris, November 3rd, 2022 – JCDecaux SE (Euronex… […]

JCDecaux
Thu, Nov 3, 2022 at 10:10 PM

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JCDecaux Transport and local Hong Kong brands launch their first carnival in metaverse (Marketing-Interactive)

…for MTR. VIOOH's programmatic platform connects… · …JCDecaux Transport has partnered with various bran… […]

marketing-interactive.com
Thu, Nov 3, 2022 at 12:10 AM

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AdQuick CEO Tells Advertisers They Should “Make the Most of Limited Holiday Budgets With Out-of-Home Advertising” (Total Retail)

…s. And with online programmatic buying tools, adv… · …By Matthew O'Connor. No. 1: Out-of-Home Adverti… […]

mytotalretail.com
Thu, Nov 3, 2022 at 12:10 AM

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Hivestack expands business in Brazil by signing new Supply Side Partner (SSP), RZK Digital

…to offer additional programmatic planning and buyi… · …ading, independent, programmatic digital out of ho… · …k’s full stack of programmatic DOOH technology s… · …e immensely growing programmatic DOOH business in … · …chnology offered by programmatic DOOH, brands are … · …y launched its full programmatic DOOH operations i… · …uy and sell side of programmatic digital out of ho… · …Partnership to offer additional programmatic plann… […]

dpaaglobal.com
Wed, Nov 2, 2022 at 10:36 AM

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Lamar’s Podcast, DPAA Edition, features Jonathan Gudai, CEO of Adomni (Adomni)

Ian Dallimore, Lamar VP of Digital Growth, brings the Digital and Dirt Podcast to New York City to get the insider scoop from the largest one-day media event of the year, the DPAA Global Summit. From the Lamar Green Room, Ian interviewed a spectrum of industry leaders, including Jonathan Gudai, Erika Wykes-Sneyd, Kathleen Hall, and others! To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog:  Programmatic.lamar.com To get the latest updates on out of home advertising, digital marketing and technology, follow us on:      Or sign up for our newsletter. […]

adomni.com
Wed, Nov 2, 2022 at 12:14 AM

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Amazon’s new Digital Signage Ads up the ante for in-store advertisements (Progressive Grocer)

…at allows brands to programmatically buy ads to re… · …rst time brands can programmatically advertise wit… · …By Emilie Crowe. Last week, Amazon launched the… […]

progressivegrocer.com
Tue, Nov 1, 2022 at 6:28 PM

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How DOOH Can Remain Transparent in the Data Privacy Era (Billboard Insider)

…rability within the programmatic DOOH industry. … · …By: Julia Cramer. Synopsis: We are entering an er… […]

billboardinsider.com
Tue, Nov 1, 2022 at 4:23 PM

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