Raw Feed & Search

Intersection Hires Sheri Ham to Expand programmatic OOH (Billboard Insider)

…set the company’s programmatic strategy and over… · … company across the programmatic channel. With Ham… · …section to grow its programmatic capabilities and … · …and her interest in programmatic quickly followed.… · …ng Intersection’s programmatic partnerships, pro… · … of the company’s programmatic revenue organizat… · …he forefront of the programmatic OOH revolution wi… · …Intersection, the leading smart cities media and t… […]

billboardinsider.com
Wed, Apr 14 at 12:00 PM

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Pikasso Moves into programmatic DOOH with Broadsign (DPAA)

…the Broadsign Reach programmatic DOOH supply-side-… · …2010. Its move into programmatic via the Reach int… · …entory is available programmatically via Reach, me… · …. We recognize that programmatic is part of the fu… · … for our foray into programmatic.”   … · …seeing new value in programmatic omnichannel strat… · …, launch successful programmatic DOOH campaigns.ht… · …Outdoor Advertising Provider Joins Reach Platform … […]

dpaaglobal.com
Mon, Apr 12 at 6:15 PM

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Pikasso Moves into programmatic DOOH with Broadsign

…the Broadsign Reach programmatic DOOH supply-side-… · …2010. Its move into programmatic via the Reach int… · …entory is available programmatically via Reach, me… · …. We recognize that programmatic is part of the fu… · … for our foray into programmatic." "Consumers a… · …seeing new value in programmatic omnichannel strat… · …, launch successful programmatic DOOH campaigns. … · …Outdoor Advertising Provider Joins Reach Platform … […]

broadsign.com
Sun, Apr 11 at 11:59 PM

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Road Runner Media Chooses Place Exchange for programmatic DOOH Buying (Digital Signage Today)

…e Exchange to allow programmatic purchasing of adv… · …on Media to provide programmatic DOOH advertising.… · … the Place Exchange programmatic platform, we are … · …ms utilized by DOOH programmatic buyers. We have a… · …Road Runner Media Inc., a mobile DOOH media compan… […]

digitalsignagetoday.com
Thu, Apr 8 at 12:00 PM

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Hong Kong Marketers Set to Increase Spending Significantly in programmatic OOH (The Drum)

…their investment in programmatic out-of-home in th… · …hey have bought OOH programmatically in the last y… · …sions, intrinsic to programmatic OOH are crucial,�… · …o increase spend on programmatic OOH within the ne… · …ths, the future for programmatic OOH in Hong Kong … · …rs invested more in programmatic investment in OOH… · …strongly agree that programmatic OOH is a clear pa… · …clear part of their programmatic and digital strat… · …mber (82%) agreeing programmatic OOH provides exce… · … impact adoption of programmatic OOH in general, b… · …ling their spend on programmatic OOH in the next 1… · …, bought, or placed programmatic OOH in 2020 due t… · … on the benefits of programmatic OOH advertising t… · …ecific insights for programmatic OOH, this is more… · …ot fully understand programmatic OOH and its benef… · … are needed to help programmatic OOH reach its ful… · …g the advantages of programmatic to transact top-t… · …Hong Kong marketers are expected to increase their… […]

thedrum.com
Wed, Apr 7 at 4:00 PM

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Talon Chooses Hivestack to Strengthen Their programmatic DOOH Capabilities Across North America (DPAA)

…l ad tech leader in programmatic digital OOH (DOOH… · …he rapidly evolving programmatic DOOH sector. This… · …in both digital and programmatic OOH, we’re inve… · …anaged service or a programmatic approach, Talon i… · …uy and sell-side of programmatic digital out-of-ho… · …Exchange to attract programmatic revenue. DOOH med… · …New Partnership Powers Data-driven DOOH Campaigns … […]

dpaaglobal.com
Tue, Mar 30 at 10:50 AM

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Broadsign Webinar: Why programmatic DOOH Is Now a Must, March 30 (The Drum)

…me to surface, with programmatic capabilities of d… · …. So, where does programmatic digital out-of-ho… · …th The Drum: ‘Why programmatic DOOH is now a mus… · …lexie Lopez, global programmatic partnerships at B… · …r what’s next for programmatic DOOH as people st… · …annels), powered by programmatic capabilities that… · … webinar, plus: why programmatic DOOH has become a… · …re has in store for programmatic DOOH. Register… · …ister here for 'Why programmatic DOOH is now a mus… · …For a long time, digital has been a vital element … […]

thedrum.com
Sun, Mar 28 at 1:05 PM

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Bombora to Provide programmatic DOOH Intent Measurement to Hivestack (DPAA)

… Company Surge® to programmatic DOOH exposure  … · …al adtech leader in programmatic digital out-of-ho… · … in measurement for programmatic DOOH. The collabo… · …offline, exposed-to-programmatic-DOOH audiences in… · …ased measurement of programmatic DOOH for B2B bran… · …: Hivestack’s DSP programmatically activates DOO… · … To measure whether programmatic DOOH exposure dro… · …ow, measurement for programmatic DOOH focused on u… · …advertisers can buy programmatic DOOH through the … · …their investment in programmatic DOOH drove intent… · …ent capabilities of programmatic to the DOOH space… · …ntent attributed to programmatic DOOH exposure –… · …uy and sell-side of programmatic digital out-of-ho… · …Exchange to attract programmatic revenue. DOOH med… · …Companies integrate product streams to offer B2B m… […]

dpaaglobal.com
Thu, Mar 25 at 11:30 AM

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Getting the Most Out of programmatic Digital Out-of-Home (B & T)

…cessfully implement programmatic digital out-of-ho… · …w be bought online, programmatically, meaning bill… · …o now DOOH has gone programmatic, where does it fi… · …oducing it into the programmatic ecosystem and shi… · …ble to feed in live programmatic insights to infor… · … the drop of a hat, programmatic principles offer … · …s can now be bought programmatically means campaig… · …ising channel to go programmatic, this advancement… · …peak time, bringing programmatic advantages to phy… · …Chi Lo is the director of accounts Australia &… […]

bandt.com.au
Mon, Mar 22 at 8:45 AM

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OOH Finds its Voice With programmatic Audio Advertising

…all the benefits of programmatic automation, data-… · …well as the rise of programmatic advertising makin… · …wo merged to create programmatic AOOH. Vistar Medi… · …rs to purchase AOOH programmatically, either as pa… · …with 63% relying on programmatic which will contin… · …de all the benefits programmatic technology offers… · …even further. Using programmatic technology with a… · …ertisers to utilize programmatic advertising to re… · …As you walk by an Out-of-Home (OOH) ad, you are bo… […]

movia.media
Thu, Mar 18 at 2:00 PM

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AdQuick Introduces Granular Spend Controls for programmatic Digital OOH (AdQuick)

… control over their programmatic DOOH campaigns,�… · …rchase. And with programmatic digital OOH, adve… · …s, reach out to our programmatic OOH experts to sc… · …One year into the COVID-19 pandemic, marketers are… […]

adquick.com
Tue, Mar 16 at 7:00 AM

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The Pandemic Prompted a programmatic DOOH Revolution. Here’s What Comes Next (Street Fight Mag)

…rated transition to programmatic DOOH buying. D… · … that is transacted programmatically is also growi… · …the opportunity for programmatic DOOH has been ref… · …interest related to programmatic DOOH advertising … · …ket quickly, making programmatic DOOH particularly… · …o take advantage of programmatic DOOH’s ability … · …ble in the world of programmatic DOOH, there are s… · …that — like other programmatic channels — offe… · …heir efforts in the programmatic DOOH space, pushi… · …ciated to date, and programmatic pipes can help un… · …Alp Ayhan is a DOOH Specialist at Platform161, par… […]

streetfightmag.com
Thu, Mar 4 at 10:50 PM

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President of Kinetic Canada Riina Clydesdale shares insights on common misconceptions about programmatic DOOH and on static vs. digital OOH (COMMB)

…on work when using programmatic OOH? Q: What kind… · …ce segmentation for programmatic DOOH is done in t… · …How does audience segmentation work when using pr… […]

commb.ca
Mon, Mar 1 at 11:30 PM

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programmatic Q&A

…k series discussing programmatic OOH. We saved a f… · …In fall 2020, six programmatic Committee members j… […]

thoughtleadership.oaaa.org
Wed, Feb 24 at 5:25 PM

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OOH Case Study: SuperDraft scores big for Super Bowl LV, harnessing the Speed and Agility of programmatic DOOH

…ast-minute national programmatic DOOH + mobile cam… · …ds were served 100% programmatically on 5,292 DOOH… · …TL;DR SuperDraft utilized Adomni to plan and launc… […]

thoughtleadership.oaaa.org
Wed, Feb 24 at 3:37 PM

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