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JCDecaux-owned VIOOH makes its Beijing Metro DOOH inventory available for programmatic buying (ExchangeWire)

…by industry-leading programmatic platform VIOOH Tr… · … on impressions via programmatic buying and managi… · …is anticipated that programmatic buying will revol… · …rading across local programmatic DOOH, now availab… · …etro offers precise programmatic targeting, across… · …digital intelligent programmatic SSP to help us ge… · …gencies invested in programmatic DOOH and this was… · …nt adoption rate of programmatic DOOH in mainland … · …se their budget for programmatic DOOH would do so … · …urveyed stated that programmatic DOOH has excellen… · …With this launch, VIOOH now offers prDOOH across t… […]

exchangewire.com
Tue, Apr 23 at 11:50 AM

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How DOOH network operators can benefit from integration with LMX programmatic DOOH ad platform

…er your approach to programmatic DOOH advertising.… · …From advanced audience targeting to real-time camp… […]

linkedin.com · Promoted content
Fri, Apr 19 at 12:11 AM

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New Zealand’s OOH industry reports strongest quarterly results to date for Q1 2024; DOOH and programmatic DOOH led the growth

The Out of Home Media Association Aotearoa (OOHMAA) has unveiled its revenue results for the first quarter 2024. Key highlights from Q1 include: Digital Out of Home (DOOH) revenue continued its upward trajectory, accounting for a significant share of Q1 revenue at 78%, amounting to $32.2m. This represents a notable increase of 14% YOY. […]

OOHMAA
Wed, Apr 17 at 11:19 PM

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Media buyers want to change the perception of programmatic DOOH as “non-premium” inventory (BandT)

…ditched the term ‘programmatic’ and replaced i… · …aid, ‘Don’t say programmatic’. From a GroupM… · …ered and enabled by programmatic technology, data … · …its clients running programmatic digital out home … · …dicated supply (for programmatically traded DOOH) … · …nvinced that the ‘programmatic’ tag should be … · …. JCDecaux national programmatic director Brad Pal… · …ough the lens of ‘programmatic’ until the indu… · …anding the value of programmatic, and programmatic… · …f programmatic, and programmatic specialists bette… · …s found the term ‘programmatic’ useful. It hel… · …By Arvind Hickman. GroupM Nexus head of advance DO… […]

bandt.com.au
Mon, Apr 15 at 11:55 AM

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Flexibility of programmatic DOOH campaign helps Mad Mex drive a 9% uplift in restaurants, cut wastage and extend time in market (Mi-3)

…imity of its latest programmatic digital out-of-ho… · …By Andrew Birmingham - Martech | Ecom |CX Editor. … […]

mi-3.com.au
Tue, Apr 9 at 4:31 PM

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IAB Australia’s research indicates agencies are using programmatic DOOH more than two years ago

…1 driver for buying programmatic DOOH with nearly … · …ng DOOH advertising programmatically, and a major … · …so a key driver for programmatic DOOH. All key dri… · … agencies have used programmatic digital out-of-ho… · …ng a combination of programmatic buying methods fo… · …t common way to buy programmatic digital out-of-ho… · …Other key findings of the research include: D… […]

iabaustralia.com.au
Thu, Apr 4 at 4:38 PM

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Walmart expands access to its onsite display ads via programmatic buying (Chain Store Age)

… business primarily programmatic and auction-based… · …Walmart will make its Walmart Display in-store dis… […]

chainstoreage.com
Mon, Apr 1 at 12:03 PM

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Walmart introduces programmatic buying of its retail media network inventory, including in-store screens (Progressive Grocer)

… becoming primarily programmatic and auction based… · …Beginning this month, Walmart Display is becoming … […]

progressivegrocer.com
Mon, Apr 1 at 11:53 AM

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programmatic DOOH SSP Place Exchange allows healthcare advertisers to buy its inventory via integration with omnichannel DSP DeepIntent

…in America. With programmatic executions, DeepI… · …n OOH as with other programmatic channels. Adverti… · …Through Place Exchange, DeepIntent’s advertisers… […]

placeexchange.com · Promoted content
Fri, Mar 29 at 12:10 AM

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Sea-Doo’s first programmatic DOOH campaign increased purchase consideration by +144% (Broadsign)

…and boats turned to programmatic DOOH, its first e… · …Bombardier-owned Sea-Doo, a Canadian brand of pers… […]

broadsign.com
Thu, Mar 28 at 8:44 AM

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Broadsign, Pikasso and LMX executives shared insights on the use of programmatic DOOH (Media4Growth)

… how automation and programmatic are augmenting th… · …Simon Wall, Group CEO, Tractor Media Holdings enga… […]

media4growth.com
Wed, Mar 20 at 1:01 PM

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AB InBev’s Mike’s Hard Iced Tea sees a +119% lift with programmatic DOOH campaign (Broadsign)

… AB InBev turned to programmatic digital out-of-ho… · …Kayla Caticchio. Looking to promote Mike’s Hard … […]

broadsign.com · Promoted content
Wed, Mar 20 at 12:22 AM

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OUTFRONT Media expands programmatic DOOH capabilities to 3,800 signs in NYC subway stations

…s America's largest programmatically available ful… · …ding its rollout of programmatic DOOH capabilities… · …ful pilot launch of programmatic advertising on ov… · …ill also be able to programmatically access thousa… · … bring the total of programmatically enabled signs… · …w, the ability that programmatic provides to see c… · …k with on the MTA's programmatic DOOH launch," say… · …nimal distractions, programmatic DUPs/VUPs and Liv… · …nsion of OUTFRONT's programmatic offering was perf… · …fit from OUTFRONT's programmatic transit advertisi… · …ailable through our programmatic partners: Vistar,… · … others. Contact programmatic@outfront.com for … · …This expansion creates America's largest programma… […]

OUTFRONT
Tue, Mar 19 at 9:38 PM

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In-Depth: New York’s MTA Enables programmatic Across Its Entire DOOH Network (AdExchanger)

…ed the displays for programmatic demand, ad placem… · …By Anthony Vargas. Before OUTFRONT opened the d… […]

adexchanger.com
Tue, Mar 19 at 9:37 PM

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Broadsign-powered programmatic DOOH campaign achieved a 125% lift in attribution for the Canadian Real Estate Association

Kayla Caticchio. Objective. Along with agency partner No Fixed Address (NFA) and the Broadsign Ads DSP, CREA wanted to evaluate the role of DOOH as part of a larger omnichannel campaign to drive awareness and a positive image for REALTOR.ca, Canada’s leading real estate platform with the most active listings across the country. […]

broadsign.com
Fri, Mar 15 at 12:25 AM

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