Walmart introduces programmatic buying of its retail media network inventory, including in-store screens (Progressive Grocer)
Beginning this month, Walmart Display is becoming primarily programmatic and auction based, which will offer advertising brands of all sizes greater access and control. Emerging brands, including Marketplace sellers, will be able to access Onsite Display placements for the first time through the self-service Walmart Ad Center platform. […]
Mon, Apr 1 at 11:53 AM