Sea-Doo’s first programmatic DOOH campaign increased purchase consideration by +144% (Broadsign)

Bombardier-owned Sea-Doo, a Canadian brand of personal watercraft vehicles and boats turned to programmatic DOOH, its first experience with the medium, to reach its core audience of personal watercraft, pontoon, and fishing enthusiasts. The DOOH campaign was launched in collaboration with Touché! agency and Broadsign Ads DSP, running alongside other channels like search and social media. […]