PATTISON adopts Broadsign's tech stack, optimizing digital signage for new revenue and brand campaign bookings. The post PATTISON Enhances DOOH Campaigns with Broadsign appeared first on Commercial Integrator. […]
…technology. https://broadsign.com… · …With broadsign already providing a centralized hub… […]
By Kayla Caticchio. 1. Think beyond airport signage What’s not to love about a high-dwell time environment like an airport, where audiences are likely in a purchasing mindset? […]
Along with comprehensive creative management and targeting tools for directly-sold campaigns, additional tools and UI enhancements have been added to improve the usability and user experience of the Broadsign Platform: The Guaranteed Campaigns module is now fully integrated into the Broadsign Platform. […]
Kayla Caticchio. Real-world OOH ads can capture consumers’ attention and guide them toward taking action online, like visiting a company’s website or social media pages, reaching out to a travel advisor, or making reservations through a third-party platform. […]
From the very first contact Anne Bouthot had with Montréal-based Broadsign, she knew it was a special company. “It wasn’t like a normal interview,” says the product manager. “It felt more like they were looking for a culture fit. […]
Bombardier-owned Sea-Doo, a Canadian brand of personal watercraft vehicles and boats turned to programmatic DOOH, its first experience with the medium, to reach its core audience of personal watercraft, pontoon, and fishing enthusiasts. The DOOH campaign was launched in collaboration with Touché! agency and Broadsign Ads DSP, running alongside other channels like search and social media. […]
Simon Wall, Group CEO, Tractor Media Holdings engages Mandakini Negi, Co-Founder & MD, LMX, Alexis Coulibaly, Programmatic Team Lead – EMEA, Broadsign and Francesca Vincenti, Head of Programmatic & Innovation, Pikasso in a deep discussion on how automation and programmatic are augmenting the OOH buying processes at the WOO Africa Forum. […]
Kayla Caticchio. Looking to promote Mike’s Hard Tea in Canada, a ready-to-serve blend of premium iced tea and vodka with a refreshing lemon taste under the Mike’s brand, AB InBev turned to programmatic digital out-of-home to drive awareness in this new market. Objective. […]
Ryan Pogy, Broadsign. 1. Talk targeting goals and options with your DSP. […]
Juliana Lai. Following an extensive evaluation process, EPAMEDIA chose the Broadsign Platform for its comprehensive and automated campaign planning, management and reporting capabilities. […]
Kayla Caticchio. Objective. Along with agency partner No Fixed Address (NFA) and the Broadsign Ads DSP, CREA wanted to evaluate the role of DOOH as part of a larger omnichannel campaign to drive awareness and a positive image for REALTOR.ca, Canada’s leading real estate platform with the most active listings across the country. […]
Kristen Theodore. Indonesia is the world’s fourth-most populated country, home to hundreds of diverse ethnic communities. This makes it a unique advertising landscape that demands a little creativity and outside-the-box thinking to achieve success – and EYE Indonesia is rising to the challenge. […]
Native support for Broadsign Auction Packages simplifies ad campaign execution across screens approved for political advertising and key audience segments (Toronto and Montreal, Canada) – March 7, 2024 – StackAdapt and Broadsign today debuted a new auction package for their ad tech integration that makes it simpler for StackAdapt’s media buyers in the US to plan and execute political programmatic digital out-of-home (pDOOH) campaigns across the region. […]
Broadsign recently hosted a panel discussion at our Broadsign Connect 2024 Summit in Barcelona, where we invited out-of-home (OOH) experts to share their insights and perspectives on how automation for direct selling can help media owners improve their bottom lines. […]
