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broadsign’s Liseanne Gillham names generative AI, retail media, and sustainability among key DOOH trends for 2024 (ExhangeWire)

Liseanne Gillham, VP of marketing, Broadsign. We anticipate a wave of bold new OOH advertising creative and planning and measurement innovations to come, bolstered by generative AI experimentation, alongside an uptick in demand for tighter integration of in-store inventory into retail media networks, as interest in retail media soars and more in-store inventory becomes accessible. […]

exchangewire.com
Thu, Jan 4 at 12:10 AM

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broadsign presents more proofs of its steps towards achieving carbon neutrality

Status report. At this point in time, Klimate.co is actively working to secure the contracts necessary for our offset dollars to be put into effect. You can see the current status of our 2022 offsets here. […]

broadsign.com
Thu, Dec 14, 2023 at 6:43 PM

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Our 20 Favourite OOH and Billboard Ads of 2023 (broadsign)

Kayla Caticchio. From creative copy to brand takeovers and anamorphic executions, we saw billboards become more than just ads – they were thought-provoking canvases that brought people together. Let’s dive into some of our favourite OOH and billboard ads from around the world! […]

broadsign.com
Tue, Dec 12, 2023 at 6:09 PM

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Inside broadsign: Celebrating 20 years of lighting up out-of-home

Kayla Caticchio. Our 20th anniversary isn’t just about looking back; it’s also about looking forward. While work was being done at our headquarters, we were also busy working on exciting product updates to continue our evolution in the OOH space. […]

broadsign.com
Tue, Dec 12, 2023 at 12:10 AM

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broadsign, SignageOS Folks’ 24-Hr Ski Efforts This Weekend Raise $31K For Kids’ Causes (16:9)

A big tip of the toque to the folks at Broadsign and SignageOS who competed over the weekend at a 24-hour sports relay challenge ... […]

sixteen-nine.net
Mon, Dec 11, 2023 at 8:17 AM

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How Holt Renfrew achieved 400,000 store visits and a +500% lift in intent with its programmatic DOOH campaign (broadsign)

Kayla Caticchio. Holt Renfrew, Canada’s largest fashion and lifestyle retailer, wanted to boost consideration and drive consumers to its stores in major cities nationwide. With Nordstrom closing its doors in Canada, Holts wanted to capitalize on the shutdown of its competitor to regain market share in key customer demographics. […]

broadsign.com · Promoted content
Mon, Dec 11, 2023 at 12:11 AM

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Zitcha & broadsign Partner to Boost Global In-Store Retail Media Market

Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximize and monetize in-store digital display networks. It also enables advertising partners to easily view and book available in-store inventory. […]

commercialintegrator.com
Thu, Nov 30, 2023 at 1:04 PM

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Retail media platform Zitcha selects broadsign to power in-store digital display networks

The integration of Broadsign into Zitcha’s retail media platform enables retailers to manage and monetise in-store digital display networks and allows advertisers to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. […]

broadsign.com · Promoted content
Wed, Nov 29, 2023 at 5:40 PM

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The Retail Refresh Episode 007: Sander Roose (Omnia Retail) on dynamic pricing online and in-store (Video 19:10, by broadsign)

Omnia Retail Founder & CEO Sander Roose joins the show to talk about the opportunities that dynamic pricing can enable, how best to communicate this new pricing model to consumers, and some interesting ideas for special in-store media activations tied to dynamic pricing systems. The Retail Refresh is a twice-monthly video series hosted by Rob Côté and Jas Basra from Broadsign. […]

youtube.com · Promoted content
Thu, Nov 23, 2023 at 12:10 AM

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Aussie Grocer Selects broadsign To Drive Front Of Store Retail Media Screens (16:9)

Digital OOH and retail media networks are starting to cross paths, with in-store screens starting to get ad placements from DOOH-centric platforms like Broadsign. ... […]

sixteen-nine.net
Wed, Nov 22, 2023 at 11:31 AM

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Australian retail media network Coles 360 is migrating its 600 digital signs to broadsign Platform

Broadsign's software will allow Coles to schedule, manage, and deliver content and advertisements across its network of retail media displays. Over the coming months, Coles will migrate approximately 600 panels onto the Broadsign Platform. Since deployment in 2021, the front-of-store screens have been a highly successful media asset for Coles. […]

broadsign.com
Tue, Nov 21, 2023 at 5:53 PM

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The Retail Refresh Podcast on Holiday Retail Trends for 2023 (Video, 13:23 by broadsign)

Saad Uddin, Co-founder and CEO of Native Touch, joins the show to talk about current shopping patterns in Canada, as well as projections for the 2023 holiday season. The Retail Refresh is a twice-monthly video series hosted by Rob Côté and Jas Basra from Broadsign. Each episode, they'll dive into a different topic with a leader or expert in the retail media and technology spaces. […]

youtube.com
Thu, Nov 9, 2023 at 12:08 AM

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How broadsign platform manages static OOH campaigns

Juliana Lai. The webinar discussed what the current pitfalls with traditional out-of-home (OOH) management are, and how Broadsign’s Static Campaigns can address these challenges for media owners. […]

broadsign.com · Promoted content
Thu, Nov 2, 2023 at 12:10 AM

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How sports betting businesses can use broadsign platform to get the most out of their OOH campaigns

Kayla Caticchio. When it comes to driving awareness for sports betting platforms, both new and well-established, OOH is the real MVP. According to OAAA and Harris Poll Rese data, 54% of U.S. […]

broadsign.com
Mon, Oct 30, 2023 at 12:11 AM

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broadsign introduces an educational portal for DOOH professionals: The OOH Society by doohx

Brooke Ermogenis. doohx’s The OOH Society is a digital portal into the expansive world of OOH – educating and connecting our global community of media professionals like never before. As well as acting as the gateway to our industry-leading certification programs, The OOH Society brings a dynamic, consistent, real-time approach to education. […]

broadsign.com · Promoted content
Wed, Oct 25, 2023 at 12:11 AM

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