Raw Feed & Search

broadsign-powered programmatic DOOH campaign achieved a 125% lift in attribution for the Canadian Real Estate Association

Kayla Caticchio. Objective. Along with agency partner No Fixed Address (NFA) and the Broadsign Ads DSP, CREA wanted to evaluate the role of DOOH as part of a larger omnichannel campaign to drive awareness and a positive image for REALTOR.ca, Canada’s leading real estate platform with the most active listings across the country. […]

broadsign.com
Fri, Mar 15 at 12:25 AM

Permalink

OOH ad operator EYE Indonesia uses broadsign Platform to grow its network and revenue

Kristen Theodore. Indonesia is the world’s fourth-most populated country, home to hundreds of diverse ethnic communities. This makes it a unique advertising landscape that demands a little creativity and outside-the-box thinking to achieve success – and EYE Indonesia is rising to the challenge. […]

broadsign.com
Tue, Mar 12 at 12:22 AM

Permalink

broadsign integrates its DOOH ad tech with multichannel platform StackAdapt to facilitate political programmatic DOOH ad buys

Native support for Broadsign Auction Packages simplifies ad campaign execution across screens approved for political advertising and key audience segments (Toronto and Montreal, Canada) – March 7, 2024 – StackAdapt and Broadsign today debuted a new auction package for their ad tech integration that makes it simpler for StackAdapt’s media buyers in the US to plan and execute political programmatic digital out-of-home (pDOOH) campaigns across the region. […]

broadsign.com · Promoted content
Thu, Mar 7 at 11:22 AM

Permalink

How DOOH networks can automate ad selling: Highlights from the panel at the broadsign Connect 2024 Summit

Broadsign recently hosted a panel discussion at our Broadsign Connect 2024 Summit in Barcelona, where we invited out-of-home (OOH) experts to share their insights and perspectives on how automation for direct selling can help media owners improve their bottom lines. […]

broadsign.com · Promoted content
Mon, Mar 4 at 12:17 AM

Permalink

Recorded panel sessions from broadsign’s Customer Summit in Barcelona

Check out one of the day's highlights from Judita Jersovaite, Global Head of DOOH Solutions at GroupM. In her session, "Omnichannel: Claiming the Lion's Share," she shared her agency's perspective on integrating #OOH in client buys in her talk. It's definitely worth a watch. […]

broadsign.com · Promoted content
Fri, Mar 1 at 12:10 AM

Permalink

6 tips to create eye-catching out-of-home ads (broadsign)

Anya Leibovitch. In our digital-first world, out-of-home media is often overlooked by advertisers in favour of pursuing online marketing efforts. This represents a huge missed opportunity, as outdoor advertising is one of the most effective ways to engage with customers and inspire them to take action. […]

broadsign.com
Tue, Feb 27 at 12:55 AM

Permalink

broadsign’s technology to modernize static OOH operations and sales workflow (BandT)

Digital out-of-home (DOOH) may have claimed the limelight in recent years, but demand for static OOH remains strong. It accounts for nearly 70 per cent of available OOH market inventory today. […]

bandt.com.au
Tue, Feb 20 at 3:06 PM

Permalink

The State of Static OOH Advertising Report: free download (broadsign)

Catherine Lee. In our era of digital growth, static out-of-home still counts for approximately 70% of inventory—it’s an important yet underrepresented part of #OOH. […]

Broadsign
Thu, Feb 15 at 12:11 AM

Permalink

Displayce’s programmatic DOOH demand-side platform enables access to a network of over 1 million billboards across more than 70 countries (broadsign)

Kayla Caticchio. With over a decade of experience in the industry, Displayce’s team is now made up of 40 DOOH experts and has established offices in key European regions like France, Spain, the UK, and the Netherlands to deliver premium support to clients within their respective regions. […]

broadsign.com · Promoted content
Wed, Feb 14 at 12:17 AM

Permalink

How to use broadsign’s Audience Campaigns to monetize your unsold OOH inventory

Juliana Lai. Generally, a media owner would allocate 80% of their inventory to direct sales and 20% to programmatic. Now, let’s say that for one month, 70% of your inventory is accounted for through direct deals and 10% through programmatic; you now have 20% of your inventory that is not accounted for. […]

broadsign.com · Promoted content
Mon, Feb 12 at 12:17 AM

Permalink

How broadsign modernizes static out-of-home advertising

Joe Cotugno, SR. VP, International Operations, Broadsign. There will always be locations where static OOH will provide more value than digital screens. […]

broadsign.com · Promoted content
Thu, Feb 1 at 12:17 AM

Permalink

Case study: How pharmaceutical company Boehringer Ingelheim achieved a +254% lift in positive brand image with its programmatic DOOH campaign (broadsign)

Kayla Caticchio. Boehringer Ingelheim, a leading global pharmaceutical company, wanted to boost awareness and sales for its new pet antiparasitic product under the Frontpro brand, Frontpro Antiparasitic. Looking to promote the product and drive in-store traffic to retail stockists, the brand launched a programmatic digital out-of-home (pDOOH) campaign across key cities in Spain. […]

broadsign.com · Promoted content
Mon, Jan 29 at 12:10 AM

Permalink

How to use pDOOH for a faster and more targeted way of adding OOH to your omnichannel campaigns (broadsign)

Juliana Lai. Integrating programmatic DOOH into your omnichannel campaign remains a challenging process for many advertisers. You often have to work with multiple demand-side platforms (DSPs) for the different ad mediums or even call a media owner to secure DOOH inventory. […]

broadsign.com
Fri, Jan 26 at 12:17 AM

Permalink

The man who turned broadsign around: Burr Smith (Invidis)

By Florian Rotberg. CEO and owner of Broadsign is Burr Smith. Under his leadership, the Canadian solution provider has grown into the leading End-to-End OoH platform: almost 400,000 DooH displays in 85 countries run on Broadsign, and a total of one million out-of-home advertising faces are managed and controlled via the platform. […]

invidis.com · Promoted content
Fri, Jan 12 at 12:16 AM

Permalink

broadsign’s take: What 2023’s advertising trends could signal for OOH in 2024 (OpenMic)

By Liseanne Gillham (VP of marketing) and Kayla Caticchio (content marketing manager). 2023 brought new challenges and opportunities for brands, media buying agencies, media owners, and ad tech companies alike. While trends like retail media and sustainability showed staying power, generative artificial intelligence (gen AI) quickly commanded headlines. […]

thedrum.com · Promoted content
Fri, Jan 5 at 12:10 AM

Permalink