Things just keep getting more and more interesting with Google and its Chrome OS. Yesterday it was word about the Chromebit HDMI stick. Now there’s word that Google is now letting any Android developer port its apps, or games to run on Chromebooks and other Chrome OS devices, like Chromeboxes and Chromebits. […]
The Harvey Media Matrix The Harvey Media Matrix (named after Tim Harvey, JCDecaux UK’s Director of Digital Strategy, grades campaigns on a two-dimensional spectrum. One dimension designates the approach to presentation, while the other specifies the method of audience engagement. […]
Microsoft has confirmed its new Windows 10 operating system will be made available free to developers working on the low-cost Raspberry Pi micro PC board. The Pi 2 is among a series of small footprint Internet of Things, or IoT, devices that will be offered a version of the new OS. […]
It is perhaps fitting that a major milestone for this blog comes in the immediate wake of a post about goofballs updating a digital sign with duct tape. More than nine years and 4,000 (as of this one) posts, there’s still no end of goofy stuff going on. All those posts since 2006 have followed an industry that has changed dramatically, and will continue to change. […]
“It was the challenge of a new media arena, particularly one in such good health and with significant growth potential which enticed me to move into the out-of-home advertising industry. This, coupled with the exciting airport environment where there are endless opportunities to create fantastic advertising campaigns, really got me hooked. […]
“It was the challenge of a new media arena, particularly one in such good health and with significant growth potential which enticed me to move into the out-of-home advertising industry. This, coupled with the exciting airport environment where there are endless opportunities to create fantastic advertising campaigns, really got me hooked. […]
Demystifying the hottest buzzword. One of the most used, yet least understood phrases in digital signage is programmatic buying. Why is it such a hot topic so difficult to understand? […]
Dubai, a city of sand and glass. Digital signage in Dubai Mall. SGI Dubai 2015. […]
Digital signage should be considered as a chameleon. It’s format and purpose varies across verticals and countries, occupying significant space on American freeways and noticeable nooks in European boulevards. […]
First and foremost, a confession. As an ice cream lover, writing about anything related to the Dairy Queen® brand brings about excitement and an excuse to order an afternoon Blizzard® Treat not once, but twice this week. As such, I want to thank Janna Rider, Director of Digital Merchandising at International Dairy Queen, Inc. […]
First and foremost, a confession. As an ice cream lover, writing about anything related to the Dairy Queen® brand brings about excitement and an excuse to order an afternoon Blizzard® Treat not once, but twice this week. As such, I want to thank Janna Rider, Director of Digital Merchandising at International Dairy Queen, Inc. […]
Analysts report that digital out-of-home/digital place-based media continue to grow faster than the general economy and other media (DOOH is outpaced only by mobile advertising). Although the growth rate has somewhat decelerated since 2010, new digital signage networks keep emerging every month, while successful existing ones get bigger by way of acquisitions and organic expansion. […]
