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Opinion: The biggest barrier to retail media growth may be the way marketing organizations are structured (The Current)

By Mary Kate Huffman, Senior Director, Commerce & Investment Strategy, Blue Chip. More data won’t fix an organizational problem: Retail media has brought marketing closer to the transaction. Brands can connect signals from media exposure to retailer search behavior and purchase in ways that weren’t previously possible. […]

thecurrent.com
Sun, Aug 23 at 8:11 PM

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In-store media remains underdeveloped; and other retail media trends (Invidis)

by John Berkovich: According to WARC Media, one major opportunity for the digital signage industry lies inside physical stores. More than 60% of U.S. grocery shoppers say they purchased a product directly after seeing it on an in-store screen, according to research cited by WARC, yet in-store remains one of the least developed areas of retail media. […]

invidis.com
Fri, Aug 21 at 5:05 PM

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UK’s largest supermarket Tesco “is becoming a media owner” (Retail Gazette)

Tesco is the UK’s largest supermarket, with over 24 million Clubcard users. It makes sense then that they opened their own retail media network – Tesco Media. Tesco Media was designed to help brands and agencies grow and connect. […]

retailgazette.co.uk
Fri, Aug 21 at 12:22 AM

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Vertiseit Group, Zetadisplay and LCD Media dominate the digital signage tech market in the Nordics region (Invidis)

Together, the three companies have established strong positions across the Nordic region, delivering digital signage projects for retail, corporate and public environments while expanding their presence across Europe. […]

invidis.com
Fri, Aug 21 at 12:20 AM

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Global AV integrator Diversified plans to use automation and agentic AI to enhance its managed services (Invidis)

by John Berkovich. Rob Mello has joined the company as vice president of Global Managed Services and will lead the practice, bringing together Diversified’s managed services strategy, delivery, and client success operations worldwide. […]

invidis.com
Fri, Aug 21 at 12:17 AM

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US out-of-home advertising revenues grew faster than economy in 2Q 2026 (Billboard Insider)

US out-of-home revenues grew much faster than inflation or the economy during the second quarter of 2026. Out-of-home revenues increased 10.7% versus 7.9% growth for the US nominal GDP and 3.8% inflation. The strong out of home numbers are caused by a rebound in transit and airport advertising. […]

billboardinsider.com
Thu, Aug 20 at 11:17 PM

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Buyers need to rethink how they plan and measure programmatic DOOH in Australia (The Current)

By Tharshini Tharma-Asokan. Programmatic digital out-of-home is growing rapidly in Australia, but a lingering perception of complexity may be holding it back. At this week’s IAB Australia Powering DOOH Summit in Sydney, industry leaders argued that the technology itself isn’t the problem. […]

thecurrent.com
Thu, Aug 20 at 8:39 PM

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E Ink tests color displays in Tokyo (Invidis)

by Valentin Klaß. E Ink has launched a pilot project for color e-paper signage together with JR Central Agency, the advertising agency of the JR Central Group. At Tokyo Station, the partners are installing displays based on E Ink Spectra 6, the manufacturer’s most color-capable e-paper panel. […]

invidis.com
Thu, Aug 20 at 8:38 PM

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Why does execution lag behind insight in the AV channel? (AVInteractive)

By Guy Campos: Companies known for engineering skills and traditional business models find it hard to switch to a services, data and analytics playbook, says new research. The go-to-market playbook for companies in the AV and UC channel has changed but execution lags behind insight. […]

avinteractive.com
Thu, Aug 20 at 8:13 PM

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Circle K relaunches its retail media network with “enhanced audience targeting, measurement tools” (C-Store Dive)

Brett Dworski, Senior Reporter: Updates to the platform include enhanced audience targeting, measurement tools and broader omnichannel media opportunities, a Couche-Tard spokesperson said in a statement. […]

cstoredive.com
Thu, Aug 20 at 7:55 PM

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Display maker Planar sues Neoti over statements concerning the country of origin and Trade Agreements Act (TAA) compliance (Invidis)

by John Berkovich: Neoti's vendor comparison table lists Planar Systems as “Not Compliant,” describes its manufacturing as “China with ‘Oregon-based assembly’” and advises buyers to “verify current documentation carefully.” According to Planar, those statements inaccurately represent both its manufacturing operations and its portfolio of products that it says meet TAA requirements. […]

invidis.com
Thu, Aug 20 at 7:03 PM

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DOOH ad network National CineMedia reports a revenue increase of 12.7% in Q2 2026 (Invidis)

by John Berkovich: National CineMedia (NCM) reported second-quarter revenue of (all figures USD) $58.4 million, from $51.8 million a year earlier, supported by higher cinema attendance and growth in its advertising business. […]

invidis.com
Thu, Aug 20 at 6:55 PM

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Samsung has opened its digital signage platform to an external AI vendor (Invidis)

by Valentin Klaß. Idomoo has brought its AI video agent Lucas into Samsung’s digital signage platform VXT. Users now generate videos for their displays inside the CMS itself. […]

invidis.com
Thu, Aug 20 at 6:52 PM

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Cracking the creativity code: how to win at The Art of Outdoor (More About Advertising)

Marie Le Hur, Ocean Outdoor UK: Special builds, large format screens in high footfall areas, destinations that accommodate the wizardry of 3D DeepScreen® and other technology are all designed to surprise and entertain, elevating brands beyond the everyday. The creative potential has always been Ocean’s starting point. At its most premium, DOOH is a great ‘signaller’ for what’s to follow. […]

moreaboutadvertising.com · Promoted content
Thu, Aug 20 at 12:20 AM

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Out-Of-Home Media Waste: 3 Lessons From A Raccoon (Forbes Council post | Membership (fee-based))

Radu Bogdan Savonea, CEO & cofounder of Blindspot. There I was, cleaning up after my dog at sunrise, being offered enterprise AI, a checking account and a phone plan, three messages that assumed I was someone else, somewhere else, at some other time of day. I'm not knocking those brands; the creative was fine. […]

forbes.com · Promoted content
Thu, Aug 20 at 12:17 AM

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