"OOH measurements have been a mess ever since we got away from DEC. Yes, DEC’s could have been improved but what followed was nothing but smoke and mirrors. Now we have exceptionally good and reputable companies reporting impressions with 0+ populations. […]
Avidex is a subsidiary of ITOCHU Corporation, a Fortune Global 500 company. As part of this transition, Monty Champoux, President of Visual Commands, will join Avidex as Chief Technology Officer (CTO), where he will lead technology strategy and innovation across Avidex’s portfolio. […]
by Antonia Hamberger. County Hall in London served as the backdrop for the presentation of the first images of the 2025 CLA. The new CLA is seen as a major step forward for Mercedes-Benz, aiming to regain the brand’s appeal among EV enthusiasts. […]
The research and consulting firm Futuresource Consulting has a new analysis out that likely backs up what people who pay attention would say – ... […]
Think of on-premise hosting like owning a house — you have complete control, but you’re responsible for maintenance, security, and expansions. Cloud hosting is like renting an apartment — maintenance and security are handled for you, but you have less flexibility in customization. […]
The qualifier I’ve heard numerous times about using LED for outdoor advertising “street furniture” is that the resolution can’t match what a full HD ... […]
There have been numerous stories in the last couple of years of some of the largest quick service restaurant chains out there working with ... […]
By Michael Grotticelli ( Systems Contractor News ). From product prices to project cancellations, U.S. economic policies could significantly affect the industry. […]
The pro AV trade association AVIXA – which owns and runs the InfoComm trade shows and co-owns ISE – has a market intelligence unit ... […]
In March 2024 Mackay took charge of strategy as CSO and he has played a central role in the recent appointments of Ipsos and Adwanted UK to collect, process and output audience data for OOH. He succeeds Denise Turner, who is leaving Route in July to join the IPA as Media Research Director. […]
Yesterday Adams Outdoor former CEO Kevin Gleason told Billboard Insider that Geopath has “been brought to financial brink due to some really bad contracts with data vendors.” Here’s a summary of Geopath’s profit and loss statement for 2021, 2022 and 2023 ($ in 000’s). Revenues increased 2.5% to $14.8 million in 2023. […]
Atlanta specialty display firm Bluefin continues to broaden its range of supported platforms, with news its retail-centric all-in-one displays now support via Intel hardware ... […]
Effective March 1st, Lamar began managing all static and digital inventory and assumed responsibility for all advertising activity, offering local and national brands new opportunities to engage the nearly 2.8 million passengers traveling through SFB each year. […]
The US government’s new punitive tariffs and counter-tariffs are affecting industries worldwide – including the digital signage sector. Avixa explains the options available to affected companies in a new meta-report. A lack of planning certainty is poison for strategic investments. […]
Eric Faulkner, chairman of media consultancy Madclarity, explains what marketers are getting wrong about effective out-of-home advertising. System 1’s analysis of a number of out of home ads said that 70% were crap. […]