Editors’ Picks

How the out-of-home ad industry and lending have changed in 25 years (Billboard Insider)

Ken Altena, Partner, Billboard Loans. More big roadside signs; Slower revenue growth; Out of home lenders come and go; Lending multiples have stayed the same; Valuation has switched from a revenue multiple to a billboard cashflow multiple. Look at these OAAA figures for roadside bulletins and posters for the past 24 years. […]

billboardinsider.com
Fri, Apr 4 at 2:35 PM

Permalink

OOH ad sales: overcoming prospecting mistakes, what you say and how you do it (Billboard Insider)

Lisa & Dan Nausley. If behavior and attitude are the blueprint and belief system that OOH sellers exist in, then technique is how they go about their business. Technique is what you say and how you do it. […]

billboardinsider.com
Fri, Apr 4 at 2:32 PM

Permalink

BenQ Beefs Up Its Push On Digital Signage Displays That Are Validated For Pantone Color (16:9)

Taiwanese display manufacturer BenQ took the interesting step all the way back to 2019 of starting to market a display that was Pantone Validated ... […]

sixteen-nine.net
Fri, Apr 4 at 5:48 AM

Permalink

Smartify and the Soul of the Smart City

By Oleg Vyadro. Today, Smartify is an urban panel and retail media network, yes — but to call it that alone would miss the point. What sets us apart is that we invest in the relationships behind the screens. […]

blog.smartifymedia.com · Promoted content
Fri, Apr 4 at 12:10 AM

Permalink

The tariffs will cause digital signage hardware price increases of up to 50% (Invidis)

by Florian Rotberg. Imports into the US will be subject to different tariff rates, depending on the product category and country of origin. In the American digital signage market, the tariffs will result in dramatically increased prices. […]

invidis.com
Thu, Apr 3 at 11:25 PM

Permalink

Large-format e-paper signage at competitive prices might soon become a reality (Invidis)

by Antonia Hamberger. Through a new joint venture, E Ink is working with AUO to accelerate the production and market launch of large-format panels. E Ink and AUO Display Plus (ADP), a subsidiary of AUO, are forming a joint venture. […]

invidis.com
Thu, Apr 3 at 11:22 PM

Permalink

Updated agenda and info: OAAA Media Conference 2025 May 5-7 in Boston, Massachusetts

This year's event is themed "The Power of Presence." Topics we’re covering: Creativity; Retail Media; Programmatic OOH in the Media Mix; Measurement; Emerging Tech. […]

ooh2025.com · Promoted content
Thu, Apr 3 at 11:20 PM

Permalink

Multiply Group, Al Arabia Outdoor Advertising to establish global investment entity in out-of-home advertising (WAM – Emirates News Agency)

ABU DHABI, 3rd April, 2025 -- Al Arabia Outdoor Advertising signs a Memorandum of Understanding with the media vertical of Multiply Group, the Abu Dhabi-based investment holding company, setting the stage for the creation of a joint entity dedicated to investing in the global out-of-home (OOH) advertising sector, strengthening global presence and supporting expansion plans into international markets. […]

wam.ae
Thu, Apr 3 at 10:49 PM

Permalink

Registration is open for InfoComm China 2025 taking place April 16-18 in Beijing

Established in 2007, Beijing InfoComm China is the focal point for Pro AV innovations, attracting top-tier technology innovators and senior decision-makers from the AV and IT sectors. The event showcases the latest advancements and solutions, drawing high-value buyers from over 30 vertical markets. […]

infocomm-china.expotec.com.cn · Promoted content
Thu, Apr 3 at 10:31 PM

Permalink

Smartify+Screenverse collaboration aims to bring about “Out-of-Home 2.0”

By Chloe Coleman. This next evolution is "Out-of-Home 2.0”—fully digital, centrally managed, high-uptime networks backed by audited audience data and built for programmatic scale. […]

blog.smartifymedia.com · Promoted content
Thu, Apr 3 at 12:14 AM

Permalink

E Ink and AUO Display Plus to form joint venture to mass produce large-format epaper modules

BILLERICA, Mass., April 02, 2025 -- E Ink (8069.TW), the originator, pioneer, and global commercial leader in electronic paper (ePaper) technology, has signed a term sheet to form a joint venture (JV) with AUO Display Plus (ADP), a wholly-owned subsidiary of AUO. […]

E Ink
Wed, Apr 2 at 10:52 PM

Permalink

OOH ad sales: How to capitalize on seasonal advertising trends (Billboard Insider)

Charlie Callari. Spring is a season of renewal, travel, and consumer spending – making it a prime opportunity for advertisers to capture attention. For sales reps in the out-of-home (OOH) industry, this is the perfect time to present billboard placements to brands. […]

billboardinsider.com
Wed, Apr 2 at 7:30 PM

Permalink

Geopath is looking for a new CEO (Media Job Board)

Salary: $375,000 - $425,000 per year; New York, NY; President and CEO. Geopath seeks a leader who can develop and support high-producing teams of professional employees through effective delegation, professional development, and confident decision making. Fostering a work environment that is inclusive, receptive to change, and building on feedback through teambuilding is essential. […]

jobs.mediajobboard.com
Wed, Apr 2 at 7:22 PM

Permalink

DPAA’s First Study of UK Brand Perceptions of Digital Out-of-Home Shows Omnichannel Opportunities and Optimism

95% of Omnichannel Advertisers Plan to Maintain or Increase DOOH Spend; In-Store Retail Media Networks a Growth Driver, with 83% of Brands Believing they Offer Upper Funnel Value; 93% Say Integration of DOOH with other Channels Improved ROI   LONDON and NEW YORK – April 1, 2025 – DPAA, the global trade marketing association, driving the growth and digitisation of out-of-home (OOH) media and its growing role in the Omnichannel mix, announced today the findings from its first study of UK brands’ perceptions of the growing industry. […]

dpaaglobal.com
Wed, Apr 2 at 1:52 PM

Permalink

JCDecaux’s 2024 results at a glance: EUR 3.94 billion in revenue, a 10.2% increase (Billboard Insider)

A 10.2% revenue increase, to EUR 3.94 billion. SignValue has prepared the following analysis of JCDecaux’s full year 2024 financials. […]

billboardinsider.com
Wed, Apr 2 at 12:11 AM

Permalink