Thursday, October 17, 2024

Editors’ Picks

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A quote from the DPAA Global Summit: Consolidation within the DOOH industry “will hit an apogee in 2026” (MediaPost)

The conference attracted over 1,000 attendees according to the organization. Leaders from General Motors, Colgate, Danone, Mastercard and others spoke at the event. Barry Frey: “Where others are talking about ecommerce, DPAA members are innovating and reaching consumers on the path to purchase and at the point of purchase all in our phyical world! […]

mediapost.com
Thu, Oct 17 at 4:46 PM

US Transit Ridership Up 6% but Still Below Pre-covid (Billboard Insider)

Billboard Insider’ take: We suspect the covid-inspired work from home trend is behind this. Even though most companies want employees back in the office, many employees are home 1-2 days a week. No wonder OUTFRONT has taken more than $500 million in impairment charges against the value of it’s transit business.If a transit user home offices 1 day a week, transit ridership will be down 20%. […]

billboardinsider.com
Thu, Oct 17 at 4:25 PM

Wednesday, October 16 Wed, Oct 16

Samsung pitches its video wall tech (Samsing Insights)

Digital signage is crucial for informing and guiding visitors in labyrinthine government buildings. Wayfinding displays and super-bright screens help guests navigate complex facilities, while displays placed in common areas offer real-time information and updates. Agencies can also use digital signage to overcome communication barriers by displaying information in multiple languages. […]

insights.samsung.com · Promoted content
Wed, Oct 16 at 12:10 AM

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