Campaigns flush from last-minute fundraising deluges can expect some outreach from out-of-home vendors looking to get placements up before the end of October. But for those getting back into the billboard game after not buying one since 2020, practitioners have a warning: prices have gone up. […]
EVP Alex Lee, Head of Visual Experience, presented in a keynote how users manage digital signage displays with AI and how content can be generated with GenAI. The modern platform architecture enables an easy integration of pre-integrated and recurring partner solutions. This is where VXT differs significantly from its predecessor Magicinfo. […]
Justin Powel, CEO of Huntington Outdoor. The research says is Wednesday is by far the best… followed by Thursday and then Tuesday. Monday and Friday are not good…We were having meetings on Tuesday and Thursday, so we moved those over to Mondays and Fridays and we said listen, there should be nobody in the office on on Tuesdays and for sure Wednesdays and Thursdays. […]
Camillia Dass. Moove Media, ComfortDelGro’s outdoor advertising arm, is trialing dynamic cab advertising, Singapore's first taxi top smart digital billboards, for a six-month period. The Land Transport Authority (LTA) has approved for 50 vehicles to be on the road during the trial, it said in a statement. […]
The outdoor-display in DIN A0 format can be operated completely independently of any wired infrastructure. Four outdoor-capable e-paper displays have been integrated into an IP65-protected housing. Equipped with a solar panel and battery, the Sharp E-Poster autonomously supplies the power needed for content updates and illumination in the evening. […]
Trailhead Media has made 45 acquisitions, 4,000 faces total since 2020. 300 digital faces. The Buyer perspective, focus is on companies growing for density within their footprint. […]
This latest study indicates that these top 2 goals – of increased sales and improved brand awareness – are more important to brand owners than to the survey sample overall, whereas brand owners show below-average interest in goals such as enhanced targeting and personalization and increased lifetime value. Overall, respondents are happy with retail media’s impact on these goals. […]
Eloise Hill. Tesco is set to serve customers brand adverts based on their location within its supermarkets as it ramps up its retail media offer. Unveiling a host of changes earlier this week, Tesco Media & Insight Platform shared its new “in-store Scan as you Shop geo-targeting” offering for brands. […]
This is not digital signage, but involves a nice program that works with a lot of outdoor media companies that increasingly use digital displays ... […]
By Kimeko McCoy. Now, the industry has turned its attention to lagging transparency in retail media networks. Notably, retail media networks are expanding their offerings to off-site channels, like search or social, to expand their reach and diversify revenue streams to take in more ad dollars. […]
An Israeli company is doing a demo next week in New York of billboard technology that you might think is what would happen if ... […]
To Boldly Go, Elvis and Revolt have secured the top prizes in Ocean Outdoor’s annual Digital Creative Competition which rewards bold, original ideas that push the boundaries of Digital out of home (DOOH) advertising. McVitie’s, Greenpeace UK and Frazzled top poll - Kwik Fit, Wasabi, Metropolitan Police and The British Skin Foundation join winning line-up. […]
LG’s energy solutions business is huge, particularly with respect to EV batteries, so it is logical that the company is pushing deeper into EV ... […]
Russian business outlets characterize the Wildberries-Russ merger into the new company RVB as an undercover dispute between Kadyrov and the influential billionaire senator Kerimov. The merger may also be part of Russia’s wartime redistribution of business assets that has benefited business figures linked to the Kremlin. […]
In addition to the ability to go behind the scenes and learn how The Sphere, Cirque du Soleil, the ARTE Museum and Atomic Golf use AV and digital/experiential signage technology to run their experiences, this year’s Digital Signage Experience (DSE) show includes three keynotes and access to two different show floors — all using code RAVEPOD when you register here. […]
