JCDecaux aims to create a unified, transparent, and comparable measurement standard for the entire Brazilian OoH market (Invidis)

by Florian Rotberg. Two of Brazil’s largest OoH players, Eletromidia (Globo TV) and JC Decaux, are bringing long‑awaited standardization to the out‑of‑home market. The companies have jointly launched Open Metrics, an initiative designed to create a unified, transparent, and comparable measurement standard for the entire Brazilian OoH ecosystem. […]