Interactive chart below I have written and ranted a few times about the dubious market research reports that get generated by research factories in India – companies that produce expensive reports on pretty much any industry they can think of. […]
Guest post: Mark Hemphill, ScreenScape This blog pointed out recently, once again, how there are a lot of bad statistics out there that try to describe the size and scope of the digital signage market. We agree that a lot of what gets referenced seems meaningless to us, as well. But the question come up often: How big is the digital signage market? […]
[The photo is not that of Dave - Ed.] I don’t know how many meetings and conference presentations I’ve been at that sees one or more presenters, early on in their sessions, pop up a slide that shows a chart that climbs up and a big, honking number at the end – signifying the market size for digital signage. It’s almost always a number followed by 000,000,000. […]
GUEST POST: Irfan Khan, SkyKit As a savvy businessperson, you know that digital signage is a huge, well-established market. You see screens everywhere: promoting a new product in the store, advertising deals outside pharmacies—perhaps even touting diaper rash cream – as one sign in my hometown has done for at least the last five years. […]
Toronto research firm Peoplecount, which has focused for many years on out of home and place-based media, has developed its own WiFi-driven location analytics platform, called Placescount. The system passively detects WiFi-enabled smartphones, delivering real-time metrics on dwell time, return trips and footpath analytics. […]
One of the first things a good digital signage consultant is going to ask a client is: “Who is your audience?” That can sometimes be easily defined, or be really hard, when it comes to catch-alls like mass transport or shopping malls. […]
JCDecaux Airport UK has launched the third instalment of their Business Traveller research series yesterday. The Business Traveller series was the first of it’s kind and today it is the longest standing research project for JCDecaux UK Airport. Running since 2011, the study provides insight into the profile and opinions of frequent business travellers. […]
Via Display Daily The emergence of LED-lit LCD displays and the disappearance of plasma displays would probably, reasonably, make end-users think that energy consumption is no longer much on an issue in digital signage deployments. LEDs, after all, are far more energy efficient than the older technologies that were light up flat panel displays. […]
A new study by the Johns Hopkins Bloomberg School of Public Health suggests U.S.-based chain restaurants that voluntarily list calorie counts on their menus are compelling diners to eat less, something that arguably backs up the federal edict to get calorie counts on all US fast food menus by the end of next year. […]
The Italian/UK start-up Taggalo has launched a new gadget and service it says blends three technologies to provide retailers and brands richer insights about consumer behavior and interests in the aisles. The device combines a camera that does face pattern detection, a sensor for WiFi tracking and a Bluetooth beacon. […]
Global advertising spend is released by the forecasting companies ZenithOptimedia and Carat who estimate a 5% growth in 2016 in their Q3 forecasts. Key events to drive 2016 global adspend are said to be the USA presidential elections, summer Rio Olympics and the UEFA Football Championships. […]
One look at the movies and a listen to the radio when you’re in another country will confirm suspicions that interests and tastes vary around the globe, and the same holds true for advertising, according to new Nielsen research. […]
The Digital Place Based Advertising Association (DPAA) put out new numbers today suggesting the Digital OOH sector’s revenue growth rate for the first half of 2015 outpaced all other major media. […]
Digital signage and broadcast software company Capital Networks has entered into an interesting partnership with a small company that enables consumer behaviour metrics by picking up on smartphone signals. […]
Video analytics tools have been around for many years now – and the key players have changed through the years, with the exception of France’s Quividi, which has been a constant. An Irish company called Instillo has announced its own video analytics platform – Instillo Audience, and changed the proposition around quite a bit in the process. […]
