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Mark Boidman’s Digital OOH Presentation Done This Morning At GO2018

There’s a pile of useful data in the presentation deck investment banker Mark Boidman  did this morning at the Geopath/OAAA conference and expo in Austin. Boidman, if you don’t know him, closely tracks the digital OOH industry and the company he works for, PJ Solomon, does a lot of M&A advisory work in the sector. He kindly and very helpfully posted a PDF version online here. […]

sixteen-nine.net
Wed, May 9, 2018 at 1:10 PM

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16:9: Industry Experts Rate Most Important #DigitalSignage Innovations And Considerations

Hat Tip to Digital Signage Pulse for picking up on this … Samsung’s public information display group, presumably the European wing, did a survey with its digital signage industry panel following ISE 2018, asking 40 or so industry people what they saw and what excited them at the show. […]

sixteen-nine.net
Mon, May 7, 2018 at 8:53 AM

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16:9: Citilabs Adds Pedestrian Data To Massive U.S. Dataset On Population Movement

Sacramento-based mobility analytics solution provider Citilabs has added another interesting layer of mass data to a platform that shows the movement of people in the U.S. The company has added pedestrian data on top of traffic data. […]

sixteen-nine.net
Tue, May 1, 2018 at 8:27 AM

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16:9: Research Suggests Buyer Confidence Boosts Sales Of Commercial Displays

New research is suggesting confidence in the durability of commercial display products will mean the numbers of them will grow, per location, by 20 percent over the next three years. A new report from the Audiovisual and Integrated Experience Association (AVIXA) and PMA Research says that growth will happen even though replacement cycles for displays are getting lengthier. […]

sixteen-nine.net
Fri, Apr 13, 2018 at 3:51 PM

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16:9: For Just $4,000, Get A Digital Signage Market Report From An Industrial Park In Florida

This is my regular reminder to anyone looking for market research on the digital signage hardware or software industries – MOST of the research reports out there are garbage. This morning’s Google Alerts scrape of news stories that come up under “digital+signage” has four headlines about market research reports on displays and software. […]

sixteen-nine.net
Thu, Apr 12, 2018 at 8:45 AM

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16:9: Emerging Trend: Digital Out-of-Home Advertising Audits

Guest Post: Ken Goldberg, Real Digital Media The Independent Credibility Fixes for Ad Supported DOOH Ken Goldberg The positioning of ad-supported digital out of home has always been in flux. As the industry began its ascent, it was considered an alternative to television advertising. The parallels were certainly there, given the reliance upon audio and video on a screen. […]

sixteen-nine.net
Tue, Mar 13, 2018 at 7:56 AM

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16:9: 24/7 Digital Signage Flat Panel Sales Grow Almost 40% Year To Year

The latest large format LCD sales tracking report from Orange County, CA-based PMA Research suggests commercial displays are seeing a big uptick, with sales on 24/7 LCD displays (the kind recommended for serious digital signage jobs) were up 39% from a year earlier. […]

sixteen-nine.net
Mon, Mar 5, 2018 at 6:55 PM

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16:9: Technology Is The Key To Truly Seamless, Frictionless Shopping

Guest Post: Dina Townsend, RMG Networks In retail, it’s important to create a smooth shopping experience for the consumer who may well see shopping as a way to escape whatever stresses and hassles they’re experiencing in their daily life. Or, alternatively, dread the prospect of trawling around shops and appreciate anything that makes it an efficient process for them. […]

sixteen-nine.net
Mon, Mar 5, 2018 at 8:27 AM

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Moving Emotions: How Neuroscience is Opening New Doors for Digital OOH

Following the successful launch of Ocean’s third wave of Neuroscience research in November, attention has focused not only on the results which quantify for the industry further accountability for full motion imagery, but also focuses on what incremental conversations it now facilities for brands – how can they optimise their screen media plans? […]

oceanoutdoor.com
Fri, Feb 16, 2018 at 7:42 AM

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16:9: IHS Markit: 55-Inch Screens Still The Digital Signage Sweet Spot

One of the nice perks of being a Digital Signage Federation member – along with the private jet access I assume I now get as a newly-minted director – is access to the quarterly industry summary put together by IHS Markit. Q3 is now available, and as might be expected, there’s some interesting stuff in there. […]

sixteen-nine.net
Fri, Jan 5, 2018 at 6:37 AM

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16:9: Beware of Fake Digital Signage Research: A Glimpse At The Crappy Digital Signage Market Analyses From A Junk Research Factory

Not a real place. It irritates the hell out of me when I see another member of the trade press giving any attention to companies that are peddling crap research about this industry – quoting market analysts from these research factories in Pune, India who are pulling numbers out of their collective butts to forecast industry growth and value. […]

sixteen-nine.net
Mon, Dec 4, 2017 at 8:07 PM

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OOH’s Q3 2017 Sales Up 1.9%, Says OAAA

Out of home advertising revenue was up 1.9 percent in the third quarter of 2017, compared to the stretch in 2016, accounting for $1.78 billion in ad spend, says  the Outdoor Advertising Association of America (OAAA). For the year, to date,  sales are up 1.3 percent. […]

sixteen-nine.net
Mon, Nov 20, 2017 at 11:17 AM

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New Ocean Outdoor Study Reveals the Brand Building Power of Full Motion Digital Out of Home

Full motion DOOH is 2.5 times more impactful than static OOH sites Online video performs better when DOOH is included in the media plan Neuroscience research released today demonstrates how full motion digital out of home (DOOH) campaigns are 2.5 times more impactful than content on static displays, delivering a powerful emotional experience comparable to that of television advertising. […]

oceanoutdoor.com
Fri, Nov 17, 2017 at 7:04 AM

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16:9: Price Gap Between OLED And LCD Displays Closing

Via Display Daily OLED displays have tended to generate a couple of uniform reactions from onlookers:1)  they look amazing and 2) they’re amazingly expensive. The latter is changing, according to research firm IHS Markit, which says the manufacturing cost gap between OLED displays and LCD displays is closing. […]

sixteen-nine.net
Sun, Nov 5, 2017 at 10:08 PM

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16:9: Digital Signage Display Market Forecasted To Grow By 18% Annually: IHS Report

The digital signage display market is expected to see a compound annual growth rate (CAGR) of 18.2% over the next four years, with the biggest growth coming in displays that are 65-inches or larger. The forecast comes from research firm IHS Markit, one of a small handful of companies that actually invests real time, people and money studying this market. […]

sixteen-nine.net
Thu, Sep 7, 2017 at 7:14 PM

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