Raw Feed & Search

CMO: How JCDecaux is making advertising “dynamic by default”

Chief marketing officer of JCDecaux Essie Wake details latest data-driven creative optimisation and audience management tools. ‘Dynamic by default’ is fast becoming the catchcry for JCDecaux’s chief marketing officer, Essie Wake, as the business extends its data-driven offerings and audience-based approach in response to Australia’s fast-changing out-of-home landscape. […]

cmo.com.au
Mon, Mar 1, 2021 at 11:44 PM

Permalink

16:9: Giant Bull Jumps Free In Anamorphic 3D Spot Run On Kuala Lumpur LED Board

Here’s a couple of big wraparound corner DV LED boards in urban settings that are using anamorphic 3D visual effects to draw the eyes of onlookers. The first is in Kuala Lumpur, Malaysia, on the outside corner of a shopping mall. I’m going to assume this is a JCDecaux-owned or controlled board, because a Decaux contact me me know about it! […]

sixteen-nine.net
Fri, Feb 12, 2021 at 8:00 AM

Permalink

VIOOH’s DOOH ad inventory can now be bought programmatically via Ubimo’s demand-side platform (Businesswire)

The integration provides agencies and advertisers access to inventory on the VIOOH marketplace, such as inventory from JCDecaux North America and enables them to activate against it with exclusive data and insights. […]

businesswire.com
Thu, Jan 14, 2021 at 6:49 PM

Permalink

UK Out of Home Says Thank You to Key Workers on Behalf of a Grateful Britain (DSConnection)

London, UK (April 3, 2020) – Today, the UK Out of Home industry has come together to launch ‘Grateful Britain’, a nationwide DOOH campaign to pass on the nation’s gratitude to NHS staff and other key workers that continue to work on the frontline of the fight against coronavirus. […]

digitalsignageconnection.com
Fri, Apr 3, 2020 at 11:57 AM

Permalink

16:9: “Landmark” UK Research Suggests That For DOOH, The Right Message, Place, Moment Thing Really Does Work

Good data is sometimes hard to come by as marketers jealously, and somewhat logically, guard the research they funded. But here’s a lot of very useful data from a landmark study in the UK about Digital OOH advertising effectiveness. […]

sixteen-nine.net
Thu, Apr 2, 2020 at 12:32 PM

Permalink

16:9: Shanghai’s Pudong Airport Adds Massive LED Board In Departures Hall

This is a massive 178 sq. meter ad board at Shanghai Pudong International Airport, installed last year but just being touted now by LED manufacturer AOTO. The board is sold and presumably run by DOOH media giant JCDecaux . […]

sixteen-nine.net
Wed, Mar 11, 2020 at 9:47 AM

Permalink

Verizon Media Expands Global DOOH Leadership Position with New Opportunities

February 13, 2020 — In a move to solidify its leadership position, global media and technology company Verizon Media has partnered with digital out of home (OOH) marketplace, VIOOH. […]

digitalsignageconnection.com
Fri, Feb 14, 2020 at 9:07 AM

Permalink

16:9: Clever DOOH Campaign Syncs Creative Across Chicago Loop Bus Shelter’s Displays

This is a clever use of creative that plays with the physical set-up of a transit shelter that has several equally spaced and aligned digital OOH screens. A campaign executed by JCDecaux for the DePaul University basketball program, running on what the media company its Loop Immersion Zone (LIZ) in downtown Chicago, sees a basketball flying through several screens in a synchronized video sequence. […]

sixteen-nine.net
Fri, Nov 8, 2019 at 8:33 AM

Permalink

16:9: Movie Campaign Turns Mall Digital Kiosks Into Pikachus

Digital OOH street furniture has long been a preferred medium for movie launches, but this is the first time I think I’ve seen them fully adapted to take on the character of a new film. This a mall kiosk in the UK, running on a JCDecaux screen, for a new movie called Detective Pikachu about Pokemons, which are … I’m not really sure. Once again – I’m old. […]

sixteen-nine.net
Thu, Apr 25, 2019 at 8:35 AM

Permalink

16:9: JCDecaux Builds Its Own Audience Measurement Platform For Digital Airport Media

Out of home ad giant JCDecaux has launched an audience measurement system for the airport industry, plainly called Airport Audience Measurement, or AAM. The platform, says the media company, was developed to offer advertisers and agencies standard metrics throughout the world. It was “designed in collaboration” with Veltys, which does data analysis, processing and modelling. […]

sixteen-nine.net
Wed, Feb 27, 2019 at 7:14 PM

Permalink

JCDecaux Working With French Telecoms To Add Smart Cities Small Cells To Shelters, Kiosks

Traditional digital out of home street furniture units – like transit shelters and free-standing digital kiosks – are increasingly becoming hubs for smart cities, and the biggest outdoor media company on the planet is making is adapting with a new initiative in its home country, France. […]

sixteen-nine.net
Mon, Jan 28, 2019 at 12:34 PM

Permalink

Moving LED Ball Cloud Fills Canopy At Guangzhou Airport DOOH Media Installation

The new terminal 2 at Guangzhou Baiyun Airport in China (Guanzhou is in the same mega-city region as Shenzhen) has a set of very impressive digital OOH and ambient media pieces in called Cultural Sky Plaza, located in the center of the pre-security check-in area. […]

sixteen-nine.net
Thu, Sep 13, 2018 at 7:47 AM

Permalink

16:9: Global OOH Giant JCDecaux Launches VIOOH – Its Own In-House Media Planning and Trading Platform

Staying current on ALL of the different platforms and methods for planning, buying and placing digital OOH advertising is not easy, and I’ll admit I go a little cross-eyed trying to sort out the programmatic advertising offers of the various vendors who are directly or indirectly in the business. […]

sixteen-nine.net
Wed, Jun 13, 2018 at 1:48 PM

Permalink

Oslo’s Main Rail Station Adds 31 Sq. Meter Curved LED

I like the curve on this new JCDecaux indoor LED at Oslo’s central train station. It is 31 square meters of LED, and you can see there are nearby screens that sync the same content. […]

sixteen-nine.net
Thu, Mar 15, 2018 at 10:12 AM

Permalink

16:9: Shanghai Mall Marketed With Multi-Sensory Digital Campaign In City’s Subway System

This a multi-sensory pop-up media campaign in the Shanghai subway system, marketing a shopping mall called The MIXC. Put together by JCDecaux, the set-up is a house-like display that blends back-lit graphics with windows that look into flat panel displays, and scent marketing tech. […]

sixteen-nine.net
Fri, Dec 29, 2017 at 9:16 AM

Permalink