16:9: Clever DOOH Campaign Syncs Creative Across Chicago Loop Bus Shelter’s Displays
This is a clever use of creative that plays with the physical set-up of a transit shelter that has several equally spaced and aligned digital OOH screens. A campaign executed by JCDecaux for the DePaul University basketball program, running on what the media company its Loop Immersion Zone (LIZ) in downtown Chicago, sees a basketball flying through several screens in a synchronized video sequence. […]
Fri, Nov 8, 2019 at 8:33 AM