This is a fun little “activation” at a Brazilian airport that pairs a famous painting and consumer brand, using anamorphic illusion creative on a ... […]
The biggest out of home media company on the planet had a terrific 2022 – led by DOOH revenue that grew by more than ... […]
The New Zealand wing of OOH/DOOH media giant JCDecaux has released a set of insights generated from a neuroscience study that suggests travellers are ... […]
UK supermarket giant Tesco and its business partners are expanding what it calls the SmartScreen network outside of its stores to more than 500, ... […]
The biggest outdoor ad company on the planet – JCDecaux SA – has signed an “alliance” deal that sees it getting directly into the ... […]
Non-exec level hires don’t tend to get chronicled on Sixteen:Nine because the analytics reliably show few readers are interested. But once in a while ... […]
Here’s more evidence the Digital OOH sector has come back in a big way from pandemic lockdown times … On the heels of French ... […]
Hat Tip to Invidis for posting on these numbers … The giant French out of home media firm JCDecaux is coming out of what ... […]
Whoever runs operations for the digital OOH media interests of JCDecaux in Manchester, England is perhaps thinking regularly that she or he needs a ... […]
I doubt this sort of thing would fully remove the concerns and objections of organizations and individuals who don’t like the proliferation in cities ... […]
Chief marketing officer of JCDecaux Essie Wake details latest data-driven creative optimisation and audience management tools. ‘Dynamic by default’ is fast becoming the catchcry for JCDecaux’s chief marketing officer, Essie Wake, as the business extends its data-driven offerings and audience-based approach in response to Australia’s fast-changing out-of-home landscape. […]
Here’s a couple of big wraparound corner DV LED boards in urban settings that are using anamorphic 3D visual effects to draw the eyes of onlookers. The first is in Kuala Lumpur, Malaysia, on the outside corner of a shopping mall. I’m going to assume this is a JCDecaux-owned or controlled board, because a Decaux contact me me know about it! […]
The integration provides agencies and advertisers access to inventory on the VIOOH marketplace, such as inventory from JCDecaux North America and enables them to activate against it with exclusive data and insights. […]
London, UK (April 3, 2020) – Today, the UK Out of Home industry has come together to launch ‘Grateful Britain’, a nationwide DOOH campaign to pass on the nation’s gratitude to NHS staff and other key workers that continue to work on the frontline of the fight against coronavirus. […]
Good data is sometimes hard to come by as marketers jealously, and somewhat logically, guard the research they funded. But here’s a lot of very useful data from a landmark study in the UK about Digital OOH advertising effectiveness. […]
