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CMO: How JCDecaux is making advertising “dynamic by default”

Chief marketing officer of JCDecaux Essie Wake details latest data-driven creative optimisation and audience management tools. ‘Dynamic by default’ is fast becoming the catchcry for JCDecaux’s chief marketing officer, Essie Wake, as the business extends its data-driven offerings and audience-based approach in response to Australia’s fast-changing out-of-home landscape. […]

cmo.com.au
Mon, Mar 1, 2021 at 11:44 PM

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