What excites you about OOH right now? This is an exciting time for the OOH industry, which has shown great resilience. The adaptability and flexibility of OOH demonstrated during the pandemic is proving to be invaluable to advertisers, and this remains crucial for driving future growth. […]
As the pandemic pounded the advertising industry in Britain, the government piled on. Prime Minister Boris Johnson, who lost weight after contracting coronavirus, wants to ban “junk food” advertising in the UK to battle obesity: No ads on TV or online before 9 p.m. for foods high in fat, salt, or sugar. […]
OAAA’s latest Nielsen studies find digital OOH produces high levels of engagement, consumer awareness and prompts consumer action. In fact, the research found consumers who notice directions from a DOOH are highly likely to visit a business and over 80% will make a purchase. […]
By Steve Richards As we start the second half of this tough year, I’ll provide a quick update on your trade association’s efforts on your behalf. […]
What excites you about OOH right now? We have seen Covid-19 help transform businesses who, as an example, are now much more agile and able to accommodate work from home scenarios. In the same way, I wholeheartedly hope that Covid-19 will force all of OOH to accelerate its transformation. […]
By Michael Rosen, CRO, Intersection For a recent OAAA Lunch Break webinar, I spoke with Adam Gerber, Global Chief Media Officer at Essence, about the future of video advertising. […]
Soon after arriving at OAAA, I had the pleasure of meeting Erwin Ephron. Over the years, I would have the opportunity to speak with him many times, and at every encounter, I learned something new and insightful about media planning. […]
The past weeks have taught me management lessons I wish I never had to learn. There is change you plan for – like a business transformation, a new product line or new marketplace dynamics – and changes forced upon you that you must make the best of – like the current COVID-19 crisis. […]
A pandemic was not in your 2020 plan. But the crisis has revealed/highlighted valuable lessons for out of home media about what is essential. Staying in Touch with Customers is Essential Remaining close to customers is always essential, but it is a business imperative when personal contact is severely limited. […]
As advertisers, we try to reach as many people as possible, while still offering a contextually relevant consumer experience. As the global COVID-19 crisis plays out, it can be daunting to think about how brands can continue to reach their audience, and how to do so in a way that feels appropriate. […]
These are hard times. There is no denying that. Everyone has been impacted by the COVID-19 pandemic. […]
The impact of the COVID-19 pandemic has greatly affected the world and has caused society to create a new normal. Industries all over the world have had to change their typical course of action in order to adjust to this new social and economic climate. […]
Anna Bager, OAAA President & CEO. We don’t know the duration or severity of this crisis. But we are certain of this: out of home media is part of the solution. OAAA is focused on what we can do to help the industry sustain through crisis and be ready to grab opportunity in recovery. […]
As we all continue to navigate the aftershocks of the COVID-19 crisis in our personal lives and our businesses, OAAA has quickly shifted our priorities so we can deliver to members what you need right now. […]
Good reading, in these tough times, is cogent analysis published 40 years ago in the prestigious Harvard Business Review (HBR). Recessions have been fueled by underconsumption, says author Nariman K. Dhalla. […]
