The ability to have your digital out of home (DOOH) ad placed on a vehicle that moves around your target areas to reach different members of your target audience is powerful – assuming you can determine who was exposed to it. […]
Programmatic OOH continues to rapidly gain adoption, driven by a myriad of benefits for both buyers and sellers. […]
For the first time in over two years, the GO OOH Media Conference & Expo went on as planned. If that wasn’t reason enough to celebrate, the record attendance was — with 760 attendees from 212 companies and 18 exhibitors. […]
Standing here in front of you, in person, today is a big moment for me. How I have been longing for this. But today I’m not here to talk about the past, I’m here to talk about the future. We are back on track and growing, but we can do more, we can do better, and [&hellip The post Anna Bager Remarks OOH Media Conference 2022 first appeared on OAAA Thought Leadership. […]
Consumers can take a variety of actions online after being exposed to an ad. According to the findings in the new OAAA-Comscore OOH and Online Activation Survey, out of home advertising is one of the best ways to get them to do it. […]
For the third year in a row, OAAA teamed up with Earthday.org and Extra Credit Projects for an Earth Day campaign designed to spread awareness and education through the use of creative physical spaces. […]
To celebrate Earth Day 2022, the Out of Home Advertising Association of America (OAAA) once again joined forces with Earthday.org for a national out of home campaign. […]
By: Karin Baatsch-Deboulet (EVP, operations, Kinetic) & Mark Costa (chief digital officer, JCDecaux North America) “The only constant in life is change.”- Heraclitus The pandemic produced constant changes in the advertising marketplace, and most of us found ourselves addressing challenges we had never encountered. […]
By: Karin Baatsch-Deboulet, EVP Operations US, Kinetic Worldwide & Mark Costa, Chief Digital Officer, JCDecaux North America What were the key takeaways for brands and marketers from the OAAA OOH MMM and Attribution research findings? […]
Developments in the area of privacy law are coming fast and furious, and you can count on OAAA to keep you informed. Here are five key developments regarding data and privacy: 1. […]
By: Erin McFadden, VIOOH One of the key discussion topics at this year’s Digital Signage Week was the integration of programmatic OOH (prOOH) into multi-channel campaigns. This is also one of the main takeaways in VIOOH’s soon-to-be-released research paper that looks into attitudes towards prOOH. […]
By: Leslie Lee, Vistar Media Digital Signage Week was a reminder that what makes our industry great ultimately is the people involved, and the genuine connections that can be built over the course of conducting business. In the midst of all the tentative handshakes and hugs, two key themes came across loud and clear. […]
They are all talking about you. Perhaps this may have been a negative statement in middle school, yet not in this case. I had the privilege of attending the ANA Conference in Orlando this month, doing my part to represent the OOH industry alongside Anna Bager and Stephen Freitas from the OAAA. […]
The 2021 holiday retail season presents enormous opportunity for retailers, especially as they look to make up ground lost in the pandemic. […]
Becoming an all-inclusive organization doesn’t happen overnight and getting started can feel like a daunting task with big goals to achieve and a long list of action items. During OOH UNITED’s Virtual Seminar earlier this month, Kinetic’s Programmatic OOH Partnership Lead, Adrian Witter was joined by Intersection’s Chief People and Diversity Officer, CiCi Holloway and [&hellip The post OOH United: Being All-Inclusive Organization first appeared on OAAA Thought Leadership. […]
