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How To Make The Most Of Christmas With Regional Roadside OOH

Christmas is the busiest retail period of the year and also the most competitive for advertisers.  Shoppers are making more trips, spending more time on the roads and facing constant messaging online.  Roadside out-of-home advertising provides cut-through in this noisy environment.  It offers a visible, unavoidable presence on the routes people rely on for shopping, commuting and visiting family.  With the ability to run bold creative and update digital formats in real time, roadside billboards keep brands front of mind throughout the season. […]

75media.co.uk
Tue, Nov 4, 2025 at 10:36 AM

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The Best Regional Cities For Billboard Advertising In 2025

For years, brands have concentrated OOH (out-of-home) spend in London.  The UK capital still dominates, but the economics of media are changing. Regional cities now deliver unmatched reach at a lower cost. As Joe Lawson, Head of Commercial at 75Media says: “For too long, London has been seen as the only stage for high-impact out-of-home campaigns. […]

75media.co.uk
Tue, Oct 14, 2025 at 11:07 AM

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UK’s new rules regarding “less healthy foods” ads target TV and online and do not affect outdoor advertising (75media)

From January 2026, new restrictions on the promotion of “high fat, salt and sugar” (HFSS), also known as “less healthy foods” (LHF), products will come into force, reshaping the UK advertising landscape.  While much of the spotlight is on TV and online channels, out-of-home (OOH) advertising remains unchanged. […]

75media.co.uk
Wed, Oct 1, 2025 at 9:40 AM

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How roadside cuts through the noise of endless digital notifications

Over the past decade, digital notifications have quietly slipped from being attention-grabbing alerts to little more than background noise. Once, that ping or buzz might have sent us scrambling to check what was new, bit now it has become the equivalent of the hum from the fridge freezer or the creak of a floorboard, something we live with and barely notice. This shift didn’t happen overnight. […]

75media.co.uk
Tue, Sep 9, 2025 at 7:16 AM

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The Power of Billboards to Spark Conversation

The power of billboards to spark conversation   For decades, advertising has played a key role in shaping culture and conversation. From the drumming Cadbury’s gorilla, to kids “Tangoing” their mates in the playground, TV adverts acted as cultural touchpoints that united generations through a shared viewing experience. […]

75media.co.uk
Mon, Aug 4, 2025 at 4:02 AM

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What is Brand Activation And How Can Outdoor Advertising Help?

Brands today are not just fighting for attention.  They are fighting for memory, influence and conversion. In an increasingly fragmented media environment, one-off impressions are no longer enough.  You need moments that make people stop, think and act. That is where brand activations come in. […]

75media.co.uk
Thu, Jul 24, 2025 at 10:48 AM

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Why Automotive Brands Still Rely on Billboards to Drive Results

Out-of-home advertising continues to be a valuable tool for automotive brands.. It places your message in front of drivers during everyday journeys, offering a level of visibility that online channels cannot replicate in the same way. […]

75media.co.uk
Tue, Jul 22, 2025 at 6:44 AM

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A Beginner’s Guide To Programmatic Digital Out-of-Home (pDOOH) Advertising

Outdoor advertising has always been about visibility. Billboards, digital screens, and transit posters have long played a key role in grabbing attention at scale.  In a world where digital marketing prioritises speed, targeting, and measurable results, programmatic out-of-home (pDOOH) offers comparable capabilities, while maintaining the unmatched scale of traditional outdoor advertising. […]

75media.co.uk
Tue, Jul 8, 2025 at 10:24 AM

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Strategies To Make The Most of Seasonal Marketing

Everyone wants their marketing to land at the right time. But it’s all too easy to miss the moment. The most successful brands know that timing is everything.  Whether it’s aligning with consumer moods, cultural moments, or seasonal trends, getting your message in front of people when they’re most receptive can make all the difference. […]

75media.co.uk
Thu, May 29, 2025 at 6:43 AM

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A Beginner’s Guide to Digital-Out-of-Home Advertising (DOOH) (75Media)

Let’s face it. Advertising is noisy.  Between the endless social scroll, the crowded inbox, and the clickbait banners, grabbing attention is harder than ever. Enter DOOH: Digital Out-of-Home advertising. […]

75media.co.uk · Promoted content
Mon, May 12, 2025 at 12:10 AM

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Billboard Design Best Practices: How To Create A Standout Campaign

Not all billboards are created equal. […]

75media.co.uk
Thu, May 8, 2025 at 6:05 AM

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Outdoor advertising predictions (2025): The big shifts every advertiser needs to know

Outdoor advertising (OOH) is having a moment. And not just any moment. It’s evolving into one of the smartest, most creative tools in your marketing toolkit. […]

75media.co.uk
Wed, Apr 2, 2025 at 9:38 AM

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Accelerating Action: In conversation with Katy Conway 

International Women’s Day 2025 is about more than just conversation; it’s about accelerating action to create lasting change. For 75Media, this means not only fostering gender diversity but also making real, measurable strides in sustainability. […]

75media.co.uk
Thu, Mar 6, 2025 at 9:47 AM

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Unlocking the Power of Out-of-Home: Measuring ROI in the Digital Age

In today’s dynamic marketing landscape, demonstrating the return on investment (ROI) of advertising efforts is more crucial than ever. Out-of-home (OOH) advertising has long been a staple in brand strategies, and notably, is the second-fastest growing ad medium, with projections for continued double-digit growth (Broadsign). […]

75media.co.uk
Fri, Feb 14, 2025 at 11:20 AM

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The best Super Bowl billboard campaigns of the last decade: How brands make the most of a global event

The Super Bowl isn’t just the biggest night in American football; it’s also one of the most significant events on the global marketing calendar. With over 100 million viewers tuning in annually, brands see this as a prime opportunity to showcase their creativity, capture public attention, and make a lasting impression. […]

75media.co.uk
Fri, Feb 7, 2025 at 12:23 PM

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