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What to Watch for in the Election: More Legal Cannabis

Voters in five states will decide whether to legalize medical and-or recreational marijuana. Here is context: Red, blue, and purple states are voting on cannabis: Arizona, Mississippi, Montana, New Jersey, and South Dakota.  Marijuana is migrating to the mainstream, already legal in some form in 33 states and District of Columbia. […]

thoughtleadership.oaaa.org
Wed, Oct 14, 2020 at 10:53 AM

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Privacy (and the election): Six Things to Look For

The November 3 election will affect the privacy debate, in California and beyond. As Americans approach the election, here are six things to look for: Privacy is on the ballot in California. Voters there are likely to approve a ballot measure (California Privacy Rights Act of 2020, CPRA), or “Proposition 24. […]

thoughtleadership.oaaa.org
Tue, Oct 13, 2020 at 11:09 AM

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Across The Desk – Jim Wilson

What excites you about OOH right now? This is an exciting time for the OOH industry, which has shown great resilience. The adaptability and flexibility of OOH demonstrated during the pandemic is proving to be invaluable to advertisers, and this remains crucial for driving future growth. […]

thoughtleadership.oaaa.org
Tue, Sep 29, 2020 at 3:32 PM

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COVID Crisis Spawns Ad Crackdown in UK . . . Could It Happen Here? (OAAA)

As the pandemic pounded the advertising industry in Britain, the government piled on. Prime Minister Boris Johnson, who lost weight after contracting coronavirus, wants to ban “junk food” advertising in the UK to battle obesity: No ads on TV or online before 9 p.m. for foods high in fat, salt, or sugar. […]

thoughtleadership.oaaa.org
Wed, Aug 26, 2020 at 11:20 PM

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Nielsen Research: DOOH Engages Consumers and Drives Activations (OAAA)

OAAA’s latest Nielsen studies find digital OOH produces high levels of engagement, consumer awareness and prompts consumer action. In fact, the research found consumers who notice directions from a DOOH are highly likely to visit a business and over 80% will make a purchase. […]

thoughtleadership.oaaa.org
Mon, Aug 3, 2020 at 1:26 PM

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Mid-Year Report: OAAA on the Front Lines of Legislation, Litigation

By Steve Richards As we start the second half of this tough year, I’ll provide a quick update on your trade association’s efforts on your behalf. […]

thoughtleadership.oaaa.org
Wed, Jul 1, 2020 at 3:13 PM

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Across the Desk: Christian Vollerslev

What excites you about OOH right now? We have seen Covid-19 help transform businesses who, as an example, are now much more agile and able to accommodate work from home scenarios. In the same way, I wholeheartedly hope that Covid-19 will force all of OOH to accelerate its transformation. […]

thoughtleadership.oaaa.org
Wed, Jun 24, 2020 at 1:31 PM

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With Cities Reopening, Brands Should Bring Video Strategy Outdoors

By Michael Rosen, CRO, Intersection For a recent OAAA Lunch Break webinar, I spoke with Adam Gerber, Global Chief Media Officer at Essence, about the future of video advertising. […]

thoughtleadership.oaaa.org
Tue, Jun 23, 2020 at 10:39 AM

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Applying Recency Theory during COVID-19

Soon after arriving at OAAA, I had the pleasure of meeting Erwin Ephron. Over the years, I would have the opportunity to speak with him many times, and at every encounter, I learned something new and insightful about media planning. […]

thoughtleadership.oaaa.org
Wed, May 13, 2020 at 11:16 AM

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Scott Wells: How Clear Channel Outdoor is tackling the pandemic (OAAA)

The past weeks have taught me management lessons I wish I never had to learn. There is change you plan for – like a business transformation, a new product line or new marketplace dynamics – and changes forced upon you that you must make the best of – like the current COVID-19 crisis. […]

thoughtleadership.oaaa.org
Tue, May 12, 2020 at 6:35 PM

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Anna Bager: Eight Lessons the COVID-19 Crisis Taught Out of Home Media (OAAA)

A pandemic was not in your 2020 plan. But the crisis has revealed/highlighted valuable lessons for out of home media about what is essential. Staying in Touch with Customers is Essential Remaining close to customers is always essential, but it is a business imperative when personal contact is severely limited. […]

thoughtleadership.oaaa.org
Wed, Apr 29, 2020 at 8:11 PM

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Hyperlocal is the New High Profile: How Coronavirus is changing OOH advertising (OAAA)

As advertisers, we try to reach as many people as possible, while still offering a contextually relevant consumer experience. As the global COVID-19 crisis plays out, it can be daunting to think about how brands can continue to reach their audience, and how to do so in a way that feels appropriate. […]

thoughtleadership.oaaa.org
Mon, Apr 20, 2020 at 8:44 AM

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How Out of Home Will Come Roaring Back From the Pandemic

These are hard times. There is no denying that. Everyone has been impacted by the COVID-19 pandemic. […]

thoughtleadership.oaaa.org
Tue, Apr 14, 2020 at 11:16 AM

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How These Five Brands are Using Digital OOH to Remain Relevant During the Crisis (OAAA)

The impact of the COVID-19 pandemic has greatly affected the world and has caused society to create a new normal. Industries all over the world have had to change their typical course of action in order to adjust to this new social and economic climate. […]

thoughtleadership.oaaa.org
Tue, Apr 14, 2020 at 11:13 AM

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A long list of practical things OOH does to help the country in crisis (OAAA)

Anna Bager, OAAA President & CEO. We don’t know the duration or severity of this crisis. But we are certain of this: out of home media is part of the solution.  OAAA is focused on what we can do to help the industry sustain through crisis and be ready to grab opportunity in recovery. […]

thoughtleadership.oaaa.org
Tue, Apr 7, 2020 at 2:54 PM

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