The world is holding its collective breath for a COVID-19 vaccine. As soon as one is available, both consumer behavior and advertising spending will change. Brands will invest in out-of-home to reach consumers eager to leave their homes and take a break from screens. […]
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The Out of Home Advertising Association of American (OAAA) has launched a working group charged with establishing standards forOpenRTB. Real-Time Bidding (RTB) is a platform and protocol that allows bidding as a method for transacting media, making it possible for ad impressions to go “up for auction” in real-time. […]
Ari Buchalter chief executive officer at Intersection. In a recent AdExchanger article entitled “How The Death Of Digital IDs Will Reshape The Marketing Mix” I wrote that “the impending demise of the cookie, IDFA, and likely all 1-to-1 identifiers will rewrite the rules across the entire media mix. […]
What do you see as the next innovations in display hardware? […]
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Michael Cooper Global President & CEO, Rapport Worldwide. I seem to be asked this question, on a more and more regular basis. Whenever I’m asked this question, or if I’m asked to speak or, in this case, pen an article around the future of the ‘Out of Home’ (OOH) industry, I wonder whether those who encounter my musings may suggest that I come across as defensive. […]
Programmatic OOH is becoming a reality. After more than a half-decade of hype and promise, we’re now starting to see both traditional buyers of OOH media, as well as programmatic native agencies and trading desks, devote significant time, resources, and budgets to buying OOH programmatically. […]
The world’s largest professional services firm, Deloitte, recently set up an innovation and entrepreneurship center in the Guangdong-Hong Kong-Macao Greater Bay Area, or simply Greater Bay Area (GBA), which is strategically positioned to be a vibrant world-class city cluster and a globally influential international innovation and technology hub. […]
The next-generation wellness store unites leading-edge technology and design in a ‘modern apothecary’ format that delivers the future of The Vitamin Shoppe experience SECAUCUS, N.J., Oct. […]
By Michael Provenzano, CEO & co-founder at Vistar Media. We need to proceed with purpose to protect the unique nature of OOH. When the Interactive Advertising Bureau (IAB) Tech Lab released the newest version of the standards that define programmatic transactions, known as the OpenRTB 3.0 specifications, it was the largest overhaul of RTB since the start in 2010. […]
Jonathan Gudai, Adomni: Be transparent. Ensure that the media plan and targeting strategy shows the actual locations and media types in the consideration set. We have found that traditional OOH sellers are interested in executing an audience-optimized strategy but still would like to maintain visibility into where the OOH ads might flow. […]
Last week the OAAA Innovations Committee met for its annual Summer Camp in Washington, DC. The forward-looking group meets each July for two days in our nation’s capital to discuss the future of OOH and how tech can advnace industry initiatives. One of the pressing topics of discussion was programmatic OOH. […]
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In the world of Dr. Doolittle, he discovers a rare creature called a Pushmi-Pullyu. It is a “gazelle/unicorn cross” with two heads, each one at opposite ends of its body. […]
