A COVID-19 vaccine could lead to a surge in OOH advertising, but is the industry ready?
The world is holding its collective breath for a COVID-19 vaccine. As soon as one is available, both consumer behavior and advertising spending will change. Brands will invest in out-of-home to reach consumers eager to leave their homes and take a break from screens. […]
thoughtleadership.oaaa.org
Tue, Nov 24, 2020 at 9:53 AM
Tue, Nov 24, 2020 at 9:53 AM