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75Media Announces Media Partnership with UK StartUp Awards

75Media is thrilled to announce our official media partnership with the UK StartUp Awards, taking place at this year’s Ideas Fest, one of the UK’s most dynamic entrepreneurial gatherings taking place from 10-11 September 2025. The UK StartUp Awards bring together the most innovative, ambitious, and high-growth early-stage businesses across the UK, culminating in a National Final at Ideas Fest. […]

75media.co.uk
Thu, Aug 14, 2025 at 7:15 AM

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ARwall & Absen Partner on Virtual-Production Stage at Webster University

ARwall, a Metaverse 100 XR technology company, announced the delivery of a brand new virtual-production stage at Webster University. Per a statement, the university thus became the first to have a virtual-production facility in the Midwest. Partnering with LED manufacturer Absen, ARwall delivered a new 20-feet-by-12-feet, 1.5mm-pitch Absen AX Pro LED wall and ARFX Pro Server System. […]

commercialintegrator.com
Fri, Jan 20, 2023 at 10:39 AM

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Bringing Media Leaders Together to Shape the Future of OOH

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thoughtleadership.oaaa.org
Wed, May 4, 2022 at 10:00 AM

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LOOKING BACK on 20 Years of Digital OOH at Lamar Advertising (OAAA)

Looking back at the history of Lamar over the past 119 years, we’ve always been at the forefront of change and this year we celebrate 20 years of Digital Billboards. In 2001, Lamar recognized the potential for digital to transform the Out of Home industry. […]

thoughtleadership.oaaa.org
Wed, Oct 27, 2021 at 12:10 AM

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OOH United: Four Actionable Items Companies Can Do Today to Move the Needle on Diversity (OAAA)

Studies have found that increasing the diversity in a company not only creates better and more effective teams but also increases innovation and creativity, ultimately leading to boosts in profitability. […]

thoughtleadership.oaaa.org
Tue, Aug 17, 2021 at 3:00 PM

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OOH In the Digital Advertising Marketplace (OAAA)

By Andy Sriubas EVP, Strategic Planning & Development OUTFRONT Media. The fall of the Roman Empire created a vacuum where safety and efficiency had once been taken for granted. Without the Roman military authority, medieval European commerce was left in a disrupted state. […]

thoughtleadership.oaaa.org
Thu, Jul 15, 2021 at 12:00 PM

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Three Things to Know About OAAA’s Proposed Impression Measurement Guidelines

The OAAA recently proposed an in-progress framework to establish new Impression Measurement Guidelines because the need for recalibration on measurement in out of home (OOH) advertising has never been more apparent. […]

thoughtleadership.oaaa.org
Wed, Jun 30, 2021 at 11:04 AM

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Programmatic OOH Reflects Overall Pandemic Recovery (OAAA)

By Linda Liu, Marketing Director, Place Exchange. With cities reopening, pre-pandemic activities resuming, and the entire population excited for summer, OOH is poised to take center stage as brands look to re-engage consumers in the real world, deliver powerful messaging, and capture pent-up demand. […]

thoughtleadership.oaaa.org
Wed, Jun 30, 2021 at 10:45 AM

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OAAA updates its mission

As the OOH industry’s leading trade organization, our mission is to protect, advocate, and accelerate the growth of the entire OOH industry on behalf of our members. We do this by advocating for the OOH industry and enhancing its value in the legislative, regulatory and marketing arenas. […]

thoughtleadership.oaaa.org
Fri, May 28, 2021 at 9:00 AM

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CEO Jonathan Gudai says iOS 14.5 release will not affect DOOH ad targeting and measurability provided by Adomni platform (OAAA)

iOS 14.5 is dropping next week. So many of us in the advertising world will be watching and tracking the impact of the App Tracking Transparency (ATT) change to see the gravity of the reductions in the quantity of observed IDFAs. At this point, Adomni‘s main mobile location data partners are not overly concerned. […]

thoughtleadership.oaaa.org
Fri, Apr 23, 2021 at 1:28 PM

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What’s Under This Roof? Meadow Outdoor Ranked Top Workplace

Meadow Outdoor Advertising (based in The Dalles, OR) is ranked the best small company to work for in Oregon by Oregon Business. In its 2021 rankings, Oregon Business described Meadow Outdoor like this: “Employee wellness is a focus at this family-owned billboard company. Staff are reimbursed for purchasing things that support their wellness goals. […]

thoughtleadership.oaaa.org
Wed, Mar 24, 2021 at 3:45 PM

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Programmatic Q&A

In fall 2020, six Programmatic Committee members joined OAAA for a two part Lunch Break series discussing programmatic OOH. We saved a few questions submitted by our audience that have been answered below by one of our panelists from those sessions, Lamar Advertising Company‘s VP of Digital Growth, Ian Dallimore. […]

thoughtleadership.oaaa.org
Wed, Feb 24, 2021 at 5:25 PM

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OAAA Suppliers Spotlight: Circle Graphics

Tell us why Circle Graphics decided to get into the digital billboard manufacturing business. The team at Circle Graphics is excited about our acquisition of Anthem Displays. This transaction allows us to be a one-stop visual solutions provider to our billboard company partners. […]

thoughtleadership.oaaa.org
Wed, Jan 27, 2021 at 4:26 PM

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Digital Out of Home (DOOH) Taxonomy

OAAA applauds the wide release of the Digital Out of Home (DOOH) Taxonomy published by a consortium of tech companies, featuring several of our longstanding members. This work is an iteration of the venue definitions that OAAA (and others) originally established in 2017, which were included in the DOOH Primer (Section 1:  Environment Types). […]

thoughtleadership.oaaa.org
Mon, Dec 21, 2020 at 7:37 PM

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From Chelsea Handler’s HBO Special to Obama’s Book . . . OOH Media is Part of Our Culture

Promotion of Chelsea Handler’s comedy special on HBO Max (“Evolution”) is a celebration of out of home (OOH) media.  Handler — who has 4 million Instagram followers — proudly shared an image of her Times Square billboard. […]

thoughtleadership.oaaa.org
Tue, Nov 24, 2020 at 10:55 AM

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