Will evolution in ‘data & tech’ make OOH more relevant? (OAAA)
Michael Cooper Global President & CEO, Rapport Worldwide. I seem to be asked this question, on a more and more regular basis. Whenever I’m asked this question, or if I’m asked to speak or, in this case, pen an article around the future of the ‘Out of Home’ (OOH) industry, I wonder whether those who encounter my musings may suggest that I come across as defensive. […]
Tue, Nov 5, 2019 at 4:02 PM