Here’s a little year-end nugget of positive messaging for the out of home and digital out of home sector – word that it gets ... […]
Billboard Insider has some very interesting background insights on why there have been stories this past year of the media company Clear Channel Outdoor selling ... […]
The programmatic platform company Hivestack has been acquired by another ad tech firm, Perion Network Ltd., for $100 million in cash. “We are excited ... […]
Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximize and monetize in-store digital display networks. It also enables advertising partners to easily view and book available in-store inventory. […]
A borough in the south end of London is in the process of trying to terminate its contract with an ad-focused smart cities start-up ... […]
The marketing body organized by top UK OOH media companies has a report out that counteracts the sentiments and advocacy of citizen organizations that ... […]
Canada’s Bell Media has launched new technology that pairs roadside digital out of home billboards with commercial radio, with ge0-fenced ads on the outdoor ... […]
This is a nice initiative – a push to have digital out of home screens go black for two minutes in Canada on November ... […]
A US company that specializes in what it calls sports and entertainment intelligence has some interesting insights and data on why there seems to ... […]
This is an interesting glimpse at what hyper-targeting can deliver for digital OOH – a programmatic ad campaign in France for a hair removal ... […]
Navori Labs announced it has deployed a unified digital signage software and AI-based camera analytics solution for Walmart Connect, the omnichannel retail media business of Walmart de Mexico y Centroamerica. Per a statement, the solution is now live across all 173 Walmart Supercenters in Mexico and 180 of 200 in-country Sam’s Club locations, with the remaining 20 stores to follow. […]
I’ve written often about how LED display technology has advanced in capabilities and lowered in price to a level that it is now a ... […]
On the heels of news Clear Channel is continuing to back out of the European OOH/DOOH media market comes word that another US media ... […]
It has grown somewhat common now to learn of 3D illusion creative being used for digital OOH campaigns, but in just about every case, ... […]
The government authority that oversees the massive London (UK) transport system – Transport for London (TfL) – has taken the first steps to renew ... […]
