The Las Vegas-based DOOH ad planning and buying platform Adomni is at the center of a complicated merger agreement that sees it blended with ... […]
A lot of digital out of home media is marketed mainly on the basis of reach – essentially the scale of the aggregated network ... […]
DOOH-focused software firm Broadsign has announced the “general availability” of the Broadsign Ad Server that it first started talking about back in January at Integrated ... […]
Via Display Daily (pay wall) A start-up has started taking reservations for a free 55-inch 4K TV that has a second ribbon LCD below ... […]
Broadsign has announced what it calls a “technology collaboration” that ties its programmatic demand and supply side capabilities with a couple of technology firms ... […]
Via invidis (German language) … The German markets largest OOH media operator Ströer has published its business performance financials for the first quarter of ... […]
Billboards have long been a tool – whether print or digital – to drive awareness for advertisers, but new research done by Vistar Media ... […]
Data integration tools that automate content from management platforms to screens is by no means a new concept, but a start-up in the middle ... […]
Hat Tip to Damian Rezner of the Polish DOOH firm Screen Network for noting this … The consumer snack brand Butterkist has a campaign ... […]
In the early years of digital signage networks – particularly those that were ad-based – operators would often describe how their medium was captive. ... […]
This happened about three weeks ago, but I just noticed … National CineMedia, one of the larger and more established place-based media networks in ... […]
A lot of mass transport infrastructure in the New York area has seen serious, much-needed upgrades in the last few years, and the latest ... […]
A reader sent along shots of a bin lorry (garbage truck) that doubles up as a rolling LED billboard. Ads on the sides of ... […]
Big LED displays are about as common in Las Vegas as tipsy flocks of hen partiers wobbling along sidewalks on too-high heels, but every ... […]
Outfront Canada, a subsidiary of Outfront Media Inc., has partnered with advertising agency RCC Media Inc. to roll out 39 digital bridge overpass screens and eight large-format digital bulletins throughout the Greater Toronto Area (GTA). Photo courtesy Outfront Media Canada Outfront Canada, a subsidiary of Outfront Media Inc., has partnered with advertising agency RCC Media Inc. […]
