You could argue that data from media owner JCDecaux that shows a dip and then recovery of out of home audience counts through the ... […]
The “Build it and they will come” approach to digital out of home ad networks borrows a famous line from the 1989 film Field ... […]
Miami adtech startup Beeyond Media has put together a $10M seed round investment led by a board member to help grow its business in ... […]
The DOOH media firm Loop Media – which puts free media players into environments like restaurants and bars – has started working with an ... […]
A vendor has passed along a link to a video showing its robotic LED DOOH billboard operating in Seoul, with the assertion that the ... […]
LED and traditional sign manufacturer Media Resources has developed and released a third generation of technology designed to reduce the amount of light from ... […]
Big LED billboards across nine European cities are being used to celebrate 45 years since the original release if the iconic arcade game ... […]
The DOOH ad sales and management firm Screenverse has launched a partnership that incorporates Place Exchange’s PerView audience measurement solution across the screen networks ... […]
The Canadian media firm Vertical City is expanding its core product – screens in elevators – into the much larger US market. The Edmonton ... […]
I was amazed at a couple of recent trade shows to still see companies marketing an ad solution that involves screens that are attached ... […]
A couple of retail media network technology firms have “combined” – with NYC-based Neptune Retail Solutions reaching an agreement to acquire the Salt Lake ... […]
Hat Tip Kelson Schmitt for pointing this out … It’s unfortunate this is necessary, but noting that, also interesting that a Brazilian out of ... […]
If you have been involved in the digital signage and DOOH sectors for many years, you’ll have made or heard observations and predictions that ... […]
The company that has been building out a retail media network based around “smart” transparent LCD chiller doors in major chains is now involved ... […]
Anyone who has run a digital OOH ad network has learned, sometimes the hard way, that it looks easier than it is to make ... […]
