Digital OOH-focused adtech and media software firm Broadsign has expanded and enhanced its footprint in Europe and especially the Netherlands with the acquisition, announced ... […]
Digital signage and DOOH were, for many years, intermingled terms, but they kinda went off on their own tracks about 10-12 years ago. Now ... […]
If the business results of the biggest outdoor advertising company on the planet are a useful industry health indicator, the digital out of home ... […]
The Out of Home Advertising Association has released results of a new survey that suggest digital out of home advertising has a powerful cause ... […]
PATTISON adopts Broadsign's tech stack, optimizing digital signage for new revenue and brand campaign bookings. The post PATTISON Enhances DOOH Campaigns with Broadsign appeared first on Commercial Integrator. […]
Another adtech/media company is taking a run at turning the back seats of hired ride vehicles into a media environment with the Chicago-based “software ... […]
This is a clever campaign done to market Adidas in Stockholm, Sweden – a digital OOH campaign tied to an app that lets runners ... […]
I found my way into the very nascent digital signage and DOOH sectors 25 years ago, puzzling the hell out of my daily newspaper ... […]
The digital place-based streaming content service Loop Media, which has been cutting costs and executives amidst financial struggles, now has a letter from the ... […]
Barvanna has added a very different twist to the typical content mix used by place-based streaming Digital OOH networks, partnering with SportsGrid to deliver ... […]
The German company LightnTec has been steadily refining its unique LED display technology, which I’d inelegantly describe as a rugged tarpaulin that can double ... […]
Splashy visual illusions that seemingly make products and characters pop a little out of big billboards, to hopefully grab the attention of the public, ... […]
It is almost, now, a given that anything with a large surface area that’s out in the public is going to get a screen ... […]
Airport departure lounges have long been a target of digital OOH media network operators because of the dwell times and demographics, and now another ... […]
The widely-deployed LinkNYC digital OOH ad network on the sidewalks of New York City has had a spotty business history since it was launched ... […]
