I didn’t know there was something akin to a Champion’s League for DOOH billboards, but there apparently is – called The United and involving ... […]
I’m not really joking when I write about needing to find my decoder ring if I am going to write something about an announcement ... […]
I dunno when I last bought a bag a bag of ice at a grocery, but obviously there all kinds of people who do ... […]
Yet more indication that LED has mainstreamed – digital gateways leading into a big box grocer in Saudi Arabia. This was put in for ... […]
Visual illusions on big public ad displays are now quite common, and a lot of the stuff now being generated and promoted doesn’t get ... […]
A lot of digital signage CMS and solutions providers who start out targeting the small business market shift to enterprise, where there is more ... […]
Toronto-based Cineplex Digital Media has bulked up its digital advertising footprint in Canada’s largest shopping malls with a deal that has them selling and ... […]
Brands sometime book domination campaigns that sync up multiple LED spectacular displays in New York’s Times Square, and there are periodic late evening ... […]
Here’s a little year-end nugget of positive messaging for the out of home and digital out of home sector – word that it gets ... […]
Billboard Insider has some very interesting background insights on why there have been stories this past year of the media company Clear Channel Outdoor selling ... […]
The programmatic platform company Hivestack has been acquired by another ad tech firm, Perion Network Ltd., for $100 million in cash. “We are excited ... […]
Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximize and monetize in-store digital display networks. It also enables advertising partners to easily view and book available in-store inventory. […]
A borough in the south end of London is in the process of trying to terminate its contract with an ad-focused smart cities start-up ... […]
The marketing body organized by top UK OOH media companies has a report out that counteracts the sentiments and advocacy of citizen organizations that ... […]
Canada’s Bell Media has launched new technology that pairs roadside digital out of home billboards with commercial radio, with ge0-fenced ads on the outdoor ... […]
