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16:9: Line Friends Tops New Times Square Store With 1,600 Sq. Ft. LED

Content is a factor, of course, but’s generally kind of amazing how good a 10mm pitch outdoor LED sign can look these days. This is an upgraded LED board that replaced an older digital display used by Aeropostale to advertise its brand outside a Times Square retail store. The new one is for LINE FRIENDS, an Asian retailer built around sticker characters. […]

sixteen-nine.net
Wed, Aug 2, 2017 at 2:32 PM

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16:9: Vistar Adds Tech Allowing Online Video Ads To Get Seamlessly Placed On DOOH Networks

NYC-based programmatic ad platform company Vistar Media, which focuses on the out of home space, has added support for technology that allows media companies buying video ad positions for online to seamlessly push that same video to digital out of home ad networks. […]

sixteen-nine.net
Thu, Jul 27, 2017 at 8:43 AM

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Provision’s Floating 3D Holographic Coupon Station Going Into Ohio Drug Store Chain

Note: Not a shot from the Ohio drug chain. LA-based Provision Interactive Technologies continues to find clients that get excited about its technology that shows consumer floating products in mid-air, as a carrot to get shoppers to use a coupon center. The company has announced a deal to put its proprietary 3D Savings Center  kiosks inside Discount Drug Mart stores around Ohio. […]

sixteen-nine.net
Fri, Jun 30, 2017 at 9:12 AM

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Malibu inspires millennials with experiential digital out of home activity

Malibu amplified its global #becausesummer campaign in London by developing a fun and interactive out of home campaign at Westfield London to engage with millennials. The out of home experience included a photobooth where consumers were allowed to take a series of pictures of themselves. […]

oceanoutdoor.com
Sat, Jun 24, 2017 at 7:15 AM

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Is OOH Creatives Going Retro?

This OOH (out-of-home) posting period is notable for having two high profile campaigns featuring OOH ads that are reminiscent of 1940’s and 1950’s poster campaigns. And, not surprisingly they have great impact and interest. […]

outofhome.net
Mon, Jun 19, 2017 at 3:18 PM

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DPAA Unveils Speaker Plans For 2017 Video Everywhere Summit

It’s hard to wrap my head around an event that’s months off, but the Digital Place Based Advertising Association (DPAA) has announced its  initial roster of speakers for the annual Video Everywhere Summit in New York, this year running on November 1. […]

sixteen-nine.net
Fri, May 19, 2017 at 8:56 AM

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Stratacache Acquires 3,500 Screen C-Store Network from Verifone

STRATACACHE has formally announced the acquisition made back in December of a 3,500 screen shopper marketing network in convenience stores called LIFT, picking it up from the electronic payments company Verifone. LIFT will roll up into PRN, the retail media company STRATACACHE also acquired in 2015. […]

sixteen-nine.net
Tue, Mar 28, 2017 at 9:26 AM

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OAAA: What OOH Media Company Principals Are Saying

<< Back to the March 6, 2017, Outlook March 6 2017 Thank you, OAAA principals, for sharing your honest thoughts with senior staff in our recent telephone interviews. Here are 10 take-aways from owners and top executives at more than 75 OOH media companies, large and small. […]

specialreports.oaaa.org
Mon, Mar 6, 2017 at 5:52 PM

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OAAA: OOH advertising: the Sleeping Giant is on the Move

While slow to transition into the convergent world of digital and mobile, out of home (OOH) is finally catching up. Digital expansion in OOH is at an all-time high. […]

thoughtleadership.oaaa.org
Wed, Feb 15, 2017 at 6:52 PM

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Case Study: Reckitt Benckiser – K-Y Duration Spray Real-Time Digital OOH (Pioneering OOH)

  Taking advantage of Posterscope’s ‘Liveposter’ platform, we used real-time data to trigger dozens of highly targeted (and comical) creative messages across nearly 100 digital OOH screens nationally to address unique audience mind-set moments proven to increase advertising awareness and message recall. […]

usa.pioneeringooh.com
Tue, Feb 7, 2017 at 7:16 AM

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BroadSign International, LLC Selected By Elevision Media LLC to Power the Only DOOH Elevator Network in the United Arab Emirates

Over 600 displays in 125 commercial and residential towers will be converted to BroadSign’s CMS. Dubai, United Arab Emirates. January 31, 2017. […]

Tue, Jan 31, 2017 at 5:00 AM

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BroadSign International, LLC Selected By Elevision Media LLC to Power the Only DOOH Elevator Network in the United Arab Emirates

Over 600 displays in 125 commercial and residential towers will be converted to BroadSign’s CMS. Dubai, United Arab Emirates. January 31, 2017. […]

Tue, Jan 31, 2017 at 5:00 AM

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BroadSign International, LLC Selected By Laysa Digital LLC for the Largest Digital Out-of-Home Roadside Network in Moscow

Conversion begins with 33 digital billboards. Moscow, Russia. January 18, 2017. […]

Wed, Jan 18, 2017 at 5:00 AM

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BroadSign International, LLC Selected By Laysa Digital LLC for the Largest Digital Out-of-Home Roadside Network in Moscow

Conversion begins with 33 digital billboards. Moscow, Russia. January 18, 2017. […]

Wed, Jan 18, 2017 at 5:00 AM

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Turning Data Into Meaningful, Empowering Digital Out Of Home Experiences

The once humble billboard, now a connected powerhouse, looks set to play a key role in the future of smart city infrastructure. The digitisation of the Out of Home media landscape continues apace and provides an important entry point for reaching hyper-connected urban audiences with real-time news and information, alongside smart, contextual, data-driven advertising. […]

thoughtleadership.oaaa.org
Fri, Jan 6, 2017 at 3:37 PM

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