There are times when mergers I hear about just send me into cross-eyed head-scratching mode, and others when my immediate reaction is: “Ok, that makes sense.” Broadsign acquiring Ayuda makes sense. Both companies are well established and much respected in the digital OOH sector. […]
In today’s era of highly targeted media options, OOH has emerged as a central ingredient within the most thoughtful communication strategies. The power of OOH is recognized by savvy brands and agencies who understand the medium is a force that drives consumer connections and engaging personal experiences. […]
Inside and out, and all around the world, digital kiosks are taking over. Typically incorporating touch-enabled screens, these kiosks represent an ideal intersection of appeal and functionality. For all manner of businesses and other entities, there’s a lot to be gained by installing kiosks in key locations. […]
As of 2016, Billboard Insider estimated that there were as many as 1,000 independent billboard operators in the United States, and many thousands more exist around the world. These networks may only represent a handful of faces or displays each, but operate some of the hidden gems of the out-of-home world. […]
Despite shaky attendance numbers and challenges from at-home and online media, revenues for the cinema space are trending upwards. […]
There’s an interesting piece in the Montreal newspaper La Presse about Broadsign and its CEO/backer Burr Smith. La Presse is a French language publication, but I have just discovered its posts nicely roll over to English language versions. […]
“It puts London back on the map again, it’s been dark for too long” one commuter announces whilst gazing up at the mesmerising display that dominates Piccadilly Circus. […]
The city of Calgary in western Canada now has smart city-ish digital posters along four new rapid transit bus lines – showing next bus information in rotation with booked advertising. […]
The London filter bubble. It’s all encompassing. And when you live in it, you can almost be forgiven for forgetting the rich and diverse spread of British cities beyond it. […]
Ocean has won an exclusive long-term contract with Southampton City Council to provide a 100 percent roadside, city centre large format advertising screens solution to the city. […]
Season five will be a game-changer for Formula E as it sets out to reach new audiences and win gaming fans. It has plenty to entice them. […]
Via TechCrunch The NYC-area startup Vengo has done a $7 million raise of funds for its unique network of micro-vending machines, topped with interactive digital signage screens. TechCrunch reports that the six-year-old company has raised $7 million in new equity funding, roughly doubling the capital it has raised over the years. […]
The Ad Club of New York’s annual OOH: NOW conference showcased the many ways data and technology are enhancing OOH’s importance in today’s media plans. […]
So there I was, making my annual trip to the Manchester derby. It was a bad day all round. I was fleeced for a nice tapas lunch only to find the restaurant was owned by Pep Guardiola and then had to endure being humbled by a City side so superior to United they might as well have been playing Rochdale (sorry Dale). […]
The extension of our award-winning Two Towers® roadside proposition to Yorkshire seals Ocean’s position as an at scale provider of premium and unique digital out-of- home spaces in the key UK cities. Impacts wise, we are now the second biggest provider of large format digital OOH that measures bigger than a classic 48 sheet. […]
