The Pharmacy Health Network (PHN) – which does ad-based screens in retail pharmacies – has been acquired by an OOH media and marketing company that has plans to expand into medical care environments. […]
Broadsign has done a tie-up with the programmatic ad exchange company Place Exchange the companies say enables digital buyers to “transact DOOH programmatically as a simple add-on to existing digital media buys. […]
Last week the OAAA Innovations Committee met for its annual Summer Camp in Washington, DC. The forward-looking group meets each July for two days in our nation’s capital to discuss the future of OOH and how tech can advnace industry initiatives. One of the pressing topics of discussion was programmatic OOH. […]
Montreal’s Broadsign has secured its first toehold into the Chinese digital out of home media market, winning a deal to be the CMS software platform for Oriental Sunrise Media Group. The deal is just a few licenses, for now, but one of the active screens run by the company is also one of Asia’s largest digital displays – measuring 3,788 square metres. […]
Digital signage has been in elevators has been around longer than the term “digital signage” – but there’s still room for new things to happen in what is now, weirdly, an old medium. […]
Sidewalk Labs, a sister company to Google, has released an ambitious set of high level plans for a smart city district to be built on Toronto’s waterfront. […]
In the out of home space, Lamar Advertising is huge. The Baton Rouge-based media company is in 160 metro areas in the US, and has more than 3,300 roadside digital billboards. The company is steadily adding more digital, notably in environments like airports. […]
In the world of Dr. Doolittle, he discovers a rare creature called a Pushmi-Pullyu. It is a “gazelle/unicorn cross” with two heads, each one at opposite ends of its body. […]
Premium out-of-home media owner Ocean extends its Ocean for Oceans mission on World Oceans Day (June 8) when it presents exclusive clips from an underwater film and photoshoot produced by the celebrated Royal Ballet Company soloist Fernando Montaño. […]
Las Vegas-based Digital OOH start-up Adomni is touting what it calls the largest single national programmatic digital billboard campaign ever booked in the U.S. A campaign for a new line of skin care products targets 4,300+ U.S. roadside digital billboards and 1,500+ digital video screens in 200+ shopping malls. […]
Another London Digital Signage Week (LDSW) has come and gone, and we thought we’d check in with one of the organizers, DailyDOOH’s editor-in-chief Adrian Cotterill, to get his take on how it all went. […]
Spotted by a reader – 23rd and 6th in Lower Manhattan. I would assume Intersection has something written in to its agreement about line of sight for its LinkNYC screens, but street vendors aren’t going to care. […]
Jeff Gunderman has been a prominent voice in advertising and marketing for decades. We decided to tap his extensive field and agency knowledge to help us understand the current state of out of home, success stories, and exciting growth opportunities! . […]
Do u bai or Do u sell….a week on and it was the last FEPE Congress as we all know it after President Tom Goddard and Heavenly’s Richard Sunderland announced its rebranding to the World Out Of Home Organization. FEPE is that rare, special blend of intimacy and camaraderie of people from all around the world, bound together with a passion for all things out-of- home. […]
There’s no doubt that it’s an exciting time for us, with the recent addition of Ayuda to the Broadsign family. Well, the excitement continues, and we’re pleased to announce the acquisition of another amazing Montreal-based company: Campsite. […]
