This is a pivoting LED display that would go nicely in something like an airport or exhibition/convention hall, with a set of five blades that can link up as one large face or break out and pivot separately. The manufacturer is PJ Link, and this was/is at LED China, which I think was last week in Shanghai. […]
With digital billboards and screens popping up in places like airports, doctor’s offices, bus shelters, and shopping centers, marketers have greater opportunities to reach consumers outside the home and in the moment. DOOH advertising is growing in popularity, with global ad revenue forecast to reach $7B this year, a 17% increase over last year. […]
By Michael Provenzano, CEO & co-founder at Vistar Media. We need to proceed with purpose to protect the unique nature of OOH. When the Interactive Advertising Bureau (IAB) Tech Lab released the newest version of the standards that define programmatic transactions, known as the OpenRTB 3.0 specifications, it was the largest overhaul of RTB since the start in 2010. […]
How is your network planning to address GDPR/CCPA? This week’s question is answered by members of the DSE Advisory Board OUT-OF-HOME NETWORK COUNCIL “The OOH industry as a whole has done a great job to make sure we are GDPR/CCPA compliant by sticking to our base measurement data company, GeoPath. […]
NOVUS is part of Omnicom Media Group, the media division of Omnicom Group Inc. With offices in Minneapolis, Chicago and Toronto, the NOVUS membership will be led by the agency’s Toronto office and Debbie Drutz, President of NOVUS Canada. Barry Frey, DPAA President & CEO, said, “We are thrilled to have NOVUS Media join our DPAA community. […]
A Polish media company is touting an interesting use of triggered content from AI-driven audience analytics that boosted foot traffic and social media engagement for a special event at a Warsaw mall. […]
The DPAA has released a preliminary list of speakers and opened registration for its annual Video Everywhere Summit, which will be held on October 15 at the Sheraton New York Times Square Hotel. The ad industry-focused organization says the new hotel space was necessary to accommodate an anticipated record number of delegates and expanded list of exhibitors. […]
The Australian cricket team was trolled with a Ladbrokes poster of Ben Stokes’ winning salute in Manchester city centre today. Mimicking the infamous Carlos Tevez poster, the advert went live right on Ocean’s Gateway Piccadilly screen next to the team’s hotel ahead of the crucial fourth test. […]
I vividly remember facilitating a focus group of Out of Home industry peers four or five years ago, talking about the future of OOH, what changes were coming, and what that meant. When I posed the question, “What happens when we reach a critical mass of digital out of home media, and it can be bought programmatically through a trading desk?,” one member of the group snorted. […]
JCDecaux’s Polish operating unit really went to town on the digital eye candy with this pop-up relaxation zone thingie on a concourse at Warsaw’s airport. There is one of those fog screen things, functioning as a projection surface and using sensors to make it interactive. […]
New Out of Home Advertising Association of America (OAAA) numbers suggest OOH ad revenues in the U.S. went up 7.7 percent in the second quarter of 2019 compared to the previous year, accounting for $2.69 billion in media spend. […]
“Using mobile in conjunction with OOH is gold,” according to Sruti Dhulipala, senior strategist at global creative shop Stink Studios. The “combination of scale and trustworthiness, especially at a time when digital channels are under increasing scrutiny for their lack of transparency and data misuse, makes OOH a hugely powerful tool,” she told Glossy.co. […]
Premium out-of-home media owner Ocean Outdoor has extended its premium London portfolio with the launch of Kensington’s first full motion large format digital screen. The landscape screen, which measures 5.5 metres wide by two meters high, is located above the exit to Kensington Arcade and faces High Street Kensington tube station which has an annual footfall of 12 million people. […]
Programmatic media buying and selling for the digital out of home marketplace has been going on for many years now, and grown a lot more sophisticated, and a lot more used. […]
Miami-based computer vision company AdMobilize has been granted a US patent for a “method and system for dynamically adjusting displayed content based on analysis of viewer attributes.” That dynamic content is based around the use of anonymous video analytics – the core business of AdMobilize. […]
