New York’s MTA subway and commuter rail system has been honored for the digital artwork running on screens around at its new Fulton Center stop. […]
This is brilliant – projection mapping, using a custom animation on a guest table at a Belgian restaurant. A tiny chef pops out of a virtual hole in the table, and proceeds to fire up a grill and start cooking. The whole thing is projection mapped and is a great representation of how that tech is not just for the sides of buildings and huge spaces. […]
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Toronto’s Scotia Plaza is the head office building for one of the big five banks in Canada, and located on the underground walkway system that inter-connects most of the city’s downtown financial district. […]
This is a clever campaign by Fiat run on a street in Frankfurt, Germany. To promote the parking assist technology that comes in the Fiat 500, a video wall was set up on a brick facade along a city street, with sensors watching cars that manipulated their way into an empty parking spot. […]
LA’s California Science Center used a running exhibit on the Dead Sea Scroll as the visual theme for its big fundraising evening, the Discovery Ball – using a massive projection mapping set-up to make a vast screen that had to work its way around things like dangling airplanes. […]
This is a very clever marketing campaign, spotted in Digital Sign Age, to drive animal adoptions from a London shelter. Called Looking For You, the recent campaign used the digital screens at the Westfield Stratford City in London to run a series of triggered videos that gave some shoppers the sense a very cute little dog named Barley was following them, looking for new owners. […]
Here’s a great reference case for how graphics, fixturing and displays can be pulled together to drive a lot more impact in retail than a screen on its own can typically do. NYC jeweller David Yurman sells a collection at Saks Fifth Avenue, and has had built a custom-fabricated display as a showcase. […]
The InfoComm people have started a full court press to drive registrations for its Solutions Summit: Digital Signage conference in mid-June, running at the same time as the massive annual pro AV trade show. I am one of the people speaking at the thing, so that should be more than enough for you to drop everything and get on a plane to Orlando. Or not. […]
The whole serve an ad based on gender and age range things has never really caught on in digital OOH or retail, but here’s an example of something I think actually works because the gender piece is front and center, and it’s meant to be funny and engaging. […]
Spotted this digital sign in the lobby of Toronto’s Delta Chelsea hotel last night, and groaned. It’s bad enough the design tries to shovel no end of print material into three zones on the screen. What made me crazy looking at this was the most basic thing: the image files don’t fit the resolutions of the zones they are dropped into. […]
Microsoft Canada has pushed out a useful report about the fleeting attention spans of today’s consumers – pointing out it’s not just kids and young adults who can’t keep their noses out of their devices. The attention span study is a free download and is based on both online surveys and neurological research done late last year. […]
You may remember that clever hair products digital poster in a Swedish subway – where the model’s hair was swept by the tunnel winds of an approaching train. The US Lifetime TV network has borrowed on that idea for a set of posters promoting a biopic about Marilyn Monroe. […]
When I am consulting with clients I speak a lot about moments and relevance – putting screens and content in place that really speak to that moment. […]
The large aftershock that took more lives this week in Nepal is a reminder, if one was required, that help is still very much needed in that country. There are several video PSAs available, via DOOHgood, to run on signage networks. […]
