Hat tip to DailyDOOH, as I missed this one when the release came out … Here is a terrific example of what can be done with projection mapping INSIDE a room with controlled lighting conditions – the ceiling on Union Station in St. Louis, MO. […]
The French firm IntuiLab has developed and announced a version of its interactive screen tools to work with low-cost Chromeboxes and all-in-one Chromebase displays. The hook to the IntuiFace platform is its ability to enable slick, highly interactive HTML5-based experiences without the designer, developer or network operator need to know much of anything about coding. […]
One look at the movies and a listen to the radio when you’re in another country will confirm suspicions that interests and tastes vary around the globe, and the same holds true for advertising, according to new Nielsen research. […]
Photo: Doug Ashley Christie is continuing to roll out its Christie Experiential Networks digital signage/digital OOH program in cinemas across the US, among the latest the Emagine Palladium theatre in Birmingham, Michigan. The new moviehouse is part of Michigan-based Emagine Entertainment, and is among 200 or so Christie plans to have installed this year with a lobby-based, ad-supported network. […]
Big congratulations to my friends down at the newly re-branded Freshwater Digital, the Grand Rapids, Michigan agency and solutions provider known for several years by the mouthful title of Freshwater Digital Media Partners. The new, tighter brand has been launched as the company makes some other moves. […]
GUEST POST: Kindi Lantz, Funnelbox All Hail the Creative Brief. Unless you work in marketing or at a creative agency or design shop, the idea of using a creative brief may be foreign to you. Great video content starts with insightful strategic objectives that are neatly summed up in a creative brief for video marketing, or as we call ours, the creative blueprint. […]
The investment bank Morgan Stanley has lit up a very nice, data-driven LED array on the facade of its Times Square global headquarters. The financial firm worked with UK-based agency Framestore on a series of content sequences that are a blend of tickers, ambient video spots and data integrations. […]
The Toronto International Film Festival will soon take over the cinemas and chic hotels of downtown Toronto, and below the streets, the Toronto Urban Film Festival, aka TUFF, is about to take over screens in the subway system. […]
Brad Parler is coming up from Houston, Texas in a couple of weeks to talk at DSrupted.com about better, more effective content. Here’s a sneak peek at what he’ll be talking about at the Sept. 16th event – a shorter version from an interactive conference he spoke at recently, down in Houston. […]
This is a big 3×3 touch interactive video wall designed exclusively for Brown-Forman, makers of Jack Daniels and all kinds of other booze, at its Louisville, Kentucky headquarters. An interactive bottle carousel showcases all the liquor brands, and includes directional audio for what’s described as a multi-sensory experience. […]
The central rail station in one of the UK’s largest cities – Birmingham – is having a trio of giant eye-shaped LED ad boards installed – there to message to passengers and pay their way through advertising contracts. The redeveloped New Street station will be the first in the UK to feature these sorts of displays, which will be sold by Ocean Outdoor. […]
I saw Twitter posts about how the Empire State Building in New York got projection-mapped earlier this month in a big public statement about protecting endangered species, but I was waiting on better pix and details before writing anything. Got that stuff now. […]
I was very, very pleased when Martin Porter of the big digital OOH agency Posterscope agreed to speak at DSrupted next month. A subset of the company – called Liveposter – is doing work that harvest, harmonizes and mashes up real-time data to execute hyper-local, hyper-relevant ad campaigns. […]
Via AdAge The Japanese apparel retailer used in-store displays to interact with the mobile app WeChat to drive its brand in a recent promotion focused on the Chinese market. […]
I’m not going to get into the relative merits of the UK software firm Embed Signage‘s latest round of enhancements to its signage platform, because there are way too many CMS apples out there to do apples to apples comparisons on, and as noted in the past, writing about minor, periodic software releases isn’t all that interesting. […]
