Guest Post: Pat Hellberg, The Preset Group I have a son who is a junior in high school, which means in about a year and a half, he will be spending all of my money. College is coming … quickly. To find the right fit, we just spent spring break visiting schools in California. […]
This was clever. When a partial solar eclipse was visible last Friday over the UK, the OOH agencies Talon and Grand Visual ran two hours of creative matching the trajectory of the event, but using an Oreo cookie to take the place of the moon. “We often talk about how data can improve the targeting of OOH campaigns,” Richard Simkins, Innovations Director at Talon, explained. […]
US shopping mall operator Westfield put a back to back bank of big-ass LCD touch displays in one of its big malls, Garden State Plaza in Paramus, New Jersey, about a year ago. I missed the press and only stumbled across the set-up when it was written up as part of a piece in Ad Age the other day about evolving malls and technology. […]
I had never been in the Stratosphere, but we wandered up there from our hotel one night during DSE week to have a look in the new SLS casino (it’s different, but nice) and then we crossed the street and had a peek in the old casino with the giant tower. The Stratosphere looks pretty much as expected, and we didn’t spend a lot of time. […]
Here’s all the winners from the Digital Signage Expo install and creative awards held Thursday in Las Vegas … In the Apex install awards, there were about 80 entrants and 60 in content (which I think is kind of feeble on the part of integrators and other vendors – awards are great marketing tools, so PUT IN ENTRIES!!!) Anyway … Arts, Entertainment and Recreation Gold: Skylon Tower, nominated by GestureTek Silver: National Museum of Kazakhstan, nominated by Global Display Solutions Bronze: College Football Hall of Fame, nominated by Obscura Digital Business, Industry and Government Gold: NASA – Human Exploration Operations, nominated by GPO US Inc. […]
The media company that has some 12,000 screens in elevators – making it among the largest digital sign deployments in North America – has monkeyed with its screen design and unveiled a new brand that drops the “Network” part of its name. The big shifts are a new time and temperature window design to sync the visuals to weather conditions, and more full-screen content. […]
This is soooooo clever. Blinds.com, an online seller of guess what, has a very sharp guy named Brad Parler who has put together an internal corporate communications network like none other I have seen in digital signage. Forget about bland Excel charts or leaderboards that are just names and numbers. […]
This is a really nice digital install at a new Denver restaurant called Whiskey Tango Foxtrot, or WTF for short. It’s just up the block from the funky old warehouse offices of Four Winds Interactive, which put the project together for the owners. FWI CEO took me down there Tuesday to grab a bite and have a look. […]
Matt Downey, President, Freshwater Digital Media Partners Content Pavilion – Booth C3 Why do people going to DSE need to put Freshwater on their Must See list of booths? Because We Do Content! Freshwater focuses on the Digital Signage industry and continually strives to deliver smart, high quality custom creative content that is reasonably priced. […]
And here we have 300 tablets all synced together, with Android avatars, singing Beethoven’s Ode To Joy as part of a Google Japan promotion. Extroverts at a shopping mall in Japan, where this was installed this week, got a T-shirt if they tried conducting the choir, via a gesture sensor. Digital signage? […]
I saw a few tweets last night after the Katy Perry lip sync medley halftime at the Super Bowl gushing about how cool the digital signage was at the big game. That's some serious #digitalsignage at the #SuperBowI this year. @NEC @DSExpo @sixteennine @katyperry pic.twitter.com/6A1RZiJsuW — Route 802 (@Route802) February 2, 2015 Well … yes, the projection mapping was kinda sorta cool. […]
Paul Sahner, Senior Motion Designer, Adspace As the last ounces of residual egg nog dissipate from our bodies, and the sugarplums clear from our heads, we can begin the annual postmortem of the holiday season. What did we learn? Well, from a personal perspective, I can say I’ve learned that LED lights give me a headache that rivals the hangover that follows New Year’s Eve. […]
Well, if you just dropped that cup of coffee you were holding, don’t worry – programmatic creative isn’t a new way of automating the creative process, or something’s that’s been dreamed up in someone’s garage and is about to become the new darling start-up. It’s daft. And about as useful as an inflatable anchor. The issue(...)The post Here comes programmatic creative! […]
