Via AdAge The Japanese apparel retailer used in-store displays to interact with the mobile app WeChat to drive its brand in a recent promotion focused on the Chinese market. […]
I’m not going to get into the relative merits of the UK software firm Embed Signage‘s latest round of enhancements to its signage platform, because there are way too many CMS apples out there to do apples to apples comparisons on, and as noted in the past, writing about minor, periodic software releases isn’t all that interesting. […]
Here’s a nice social media-driven campaign for Coca-Cola, as planned and booked by Posterscope in NYC’s Times Square. People were encouraged by the billboard to tweet their name to a dedicated campaign hashtag, and then see a “story” about their name appear on a digital board. […]
Guest Post: Tom Graczkowski, Saturn Digital Media The old saying about a picture being worth 1,000 words rings especially true when it comes to producing effective wayfinding. From a very young age, we learn to identify colourful shapes and symbols for things like bathrooms and safety signs. It’s an approach that’s essential to good wayfinding work. […]
Via AD Age Those software and creative guys doggedly hanging on to Adobe Flash as its main motion graphics playback tool might want to pay attention to the point of view of the Interactive Advertising Bureau, which is making HTML5 the new standard for digital creative. […]
Ontario Lottery and Gaming Corporation has for many years had a dedicated digital signage team – both tech and creative – running its screen networks across 19 slots and casino sites across the province. The team work with its longtime software vendor Capital Networks on a very different, very clever twist to casino messaging – a live prize draw focused around the screens. […]
The Madame Tussauds wax museum in New York’s Time Square has put a massive 13 ft by 12 foot LED screen in a glassed part of the facade to pull in tourists passing by on 42nd Street. The LED is a big NanoLumens unit, running content via Scala software based on a concept developed by the guys at OpenEye Global. […]
A visual artist is running a temporary public art installation on digital billboards on US interstate freeways – showing nature scenes instead of all those ads for mortgage brokers and career colleges – as moments of relief for daily commuters. […]
Via PSFK This is a clever use of augmented reality that happily doesn’t require the experience to happen through the lens of a smartphone screen. The French supermarket chain Système U used gesture cameras, software and a large video wall at a store to deliver a fun way of communicating the origins of some of its key products. […]
I’ve heard some positive reviews coming out of the Interactive Customer Experience Association‘s event in Chicago earlier this week – with loads of end-users and supplier/vendors limited to those that had some tie through sponsorship or awards to the event. If I read the tweets right, it was sold out. […]
I’m very pleased to say the line-up is now fully set for DSrupted, which is set for Sept. 16th in Toronto. We’ve got a great line-up and a big highlight, I suspect, will be a talk by Martin Porter, Senior VP and Group Director for Posterscope, one of the biggest digital OOH agencies out there. […]
Here’s another very clever idea enabled by the guys at LivePoster in the UK – a digital poster tied-in to smartphone-sensing data that tells passers-by whether a pub is busy and suggests dropping in for a drink. The Spirits Business trade publication reports how booze giant Diageo is behind a digital poster trial tied to a small set of pubs around London. […]
There are several levels of creative in digital signage, with high-quality original work at the pointy top of the pyramid, and pure commodity – “On Sale Now” stuff – at the broad bottom. In the middle is a vast range of material that needs to get done in the SMB market, and there’s a surprising lack of of options for doing so. […]
GUEST POST – Emily Carroll, Prendi Driving behind big semi-trailers can be intimidating or, for the impatient drivers like myself, frustratingly slow. So when driving down an open two-lane road, what appears to be an empty lane quickly turns into a tempting chance to overtake. It is in these situations that we unfortunately see a high number of road accidents and deaths. […]
JCDecaux is running a domination campaign at London’s Waterloo Station that ties into the release of the new film JURASSIC WORLD, using the large digital screens in the terminal and even creating a dinosaur museum gallery. The one-of-a-kind campaign is dominating every outdoor advertising location in the commuter hub. […]
