We're excited to share the official launch of the AdQuick Madvertising podcast we recently soft-launched at the start of the year, and is now ready for prime time. […]
For many years now, digital marketing has essentially been synonymous with marketing in general. There’s really no way to think about digital in its own silo anymore. Although for anyone who worked in marketing in the late 90s, you might remember the days when pretty much anything dubbed “digital” or “interactive” was a sheer novelty. […]
Out of home advertising (OOH) is an increasingly popular form of brand awareness and demand generation, as it allows businesses to reach a large, diverse audience in a direct way that is agnostic of the changing digital tides. This type of advertising includes billboards, posters, airport displays and other forms of out of home media. […]
Week 2: Causal Lift Analysis Welcome to week 2 of AdQuick’s Analytics Series! This week we bring you a plethora of information about Causal Lift. Plethora… who uses that word? […]
A quick rundown of how out-of-home advertising will keep gaining momentum in the year ahead (and why you should care)In spite of a past year filled with all sorts of uncertainty and unexpected headwinds, we managed to make it a full tour around the sun once again. […]
A quick rundown of how out-of-home advertising will keep gaining momentum in the year ahead (and why you should care):In spite of a past year filled with all sorts of uncertainty and unexpected headwinds, we managed to make it a full tour around the sun once again. […]
Week 1: Attribution Dashboard We’ve heard all of the myths about out-of-home advertising. Over the next 5 weeks, we’re going to show you AdQuick’s tools to refute the negative setbacks of OOH that you might have heard. “Out-of-Home Advertising is good for branding, but it can’t be measured. […]
Week 1: Attribution Dashboard We’ve heard all of the myths about out-of-home advertising. Over the next 5 weeks, we’re going to show you AdQuick’s tools to refute the negative setbacks of OOH that you might have heard. […]
Marketers have long enjoyed the benefits, ease of use and effectiveness of programming digital advertising. For those who are totally new to this technology (a few do still exist!) programmatic advertising effectively lets machines make intelligent decisions of reaching key audiences by way of media placements, without the need for humans to manually select from thousands of choices. […]
Marketers have long enjoyed the benefits, ease of use and effectiveness of programming digital advertising. For those who are totally new to this technology (a few do still exist!) programmatic advertising effectively lets machines make intelligent decisions of reaching key audiences by way of media placements, without the need for humans to manually select from thousands of choices. […]
As 2022 comes to an end, it’s time to reflect on a year filled with innovation and growth. […]
With energy costs rising we understand that some businesses may have major concerns around their energy consumption. Some European countries are even taking the approach of cutting off any digital signage being used after 10pm, which can create a big impact on the DOOH industry. […]
Your favorite, new Venus Control Suite feature is here! Take control of the order of playout between playlists by using the new Playlist Priority feature in the Scheduling App. […]
The heyday of digital advertising is coming to an end. Modern digital advertising is plagued with rampant fraud, facing skyrocketing costs, and married to fundamentally flawed attribution methodologies. A large-scale study of Facebook ads from 2019 found that ad effectiveness was overestimated by up to 4,000%. […]
The heyday of digital advertising is coming to an end. Modern digital advertising is plagued with rampant fraud, facing skyrocketing costs, and married to fundamentally flawed attribution methodologies. A large-scale study of Facebook ads from 2019 found that ad effectiveness was overestimated by up to 4,000%. […]
