Most marketers know about out of home (OOH) ads (although we'll excuse the pure digital marketers who have never run anything but a search ad). But did you know this medium has changed over the years? The days of simple billboards and static posters you had to manually call multiple companies to run and guess about how to measure are long gone. […]
AdQuick, the leading adtech in the out-of-home (OOH) advertising space, proudly announces it has joined the Media Rating Council (MRC) and has a seat on the Board of Directors. […]
Introduction:In the wake of South Carolina's victory in the women’s college basketball championship, Curry Brand (the brainchild of NBA superstar Steph Curry backed by Under Armour) and Grace Outdoor Advertising, using AdQuick to assist with measurement, orchestrated a marketing campaign to honor the achievement of MiLaysia Fulwiley, a freshman guard pivotal to the team's success. […]
We are excited to announce a change in our leadership at AdQuick. Chris Gadek is stepping into the role of CEO, succeeding Matthew O'Connor. This transition marks a new chapter for AdQuick as we continue our journey of innovation and growth in the out-of-home (OOH) advertising industry.We want to extend our heartfelt gratitude to Matt for his leadership and dedication. […]
In today's digitally-driven ads landscape, where programmatic campaigns dominate, the significance of traditional Out-of-Home (OOH) media might seem overshadowed. However, dismissing traditional, printed OOH as outdated would be a mistake.Traditional OOH media encompasses non-programmatic enabled screens and static displays that require physical installation and production. […]
We're delighted to introduce our latest new product: the AdQuick Creative Library. Like other major adtech platforms, millions of pieces of creative from thousands of companies go through our platform.Why now? In out-of-home, (OOH) like all forms of advertising, creativity plays a crucial role. […]
Today we're thrilled to unveil AdQuick AI Assistant, an AI poised to redefine the landscape of Out-of-Home (OOH) advertising. In this post, we'll take you through the capabilities of the tool, an evolution for the ad industry that promises to transform your OOH advertising strategies and help your team work better. […]
We get all types of questions about AdQuick. One of the interesting ones is not what we do, which is help companies plan, execute and measure out of home (OOH) advertising holistically, from start to finish. That part is always clear. […]
AdQuick and Keen Decision Systems Partner to Plan, Optimize, Forecast, and Measure OOH InvestmentsKeen Decision Systems, a leading SaaS provider of real-time marketing mix optimization powered by AI, announces an exclusive partnership with AdQuick, the premier platform for Out-of-Home (OOH) advertising that simplifies the planning, buying, and measurement of all types of outdoor advertising. […]
The following post originally appeared on the Attributy blog, and is being re-shared here for our usersAttributy, a leading provider of advanced advertising analytics and AI attribution technology, today announced an exclusive partnership with AdQuick, the leading out-of-home (OOH) advertising platform that makes it easy to plan, buy, and measure every kind of outdoor advertising. […]
In the ever-evolving landscape of political marketing, the game has changed. With Meta's tightened targeting for political ads, increasing privacy constrains and other tracking complexities digital campaigns face new challenges daily. However, there's a beacon of hope shining brightly for savvy campaigners: out-of-home (OOH) advertising. […]
As the digital landscape embraces a cookieless future, many scramble to adapt. But not everyone.In the realm of digital advertising, a seismic shift is underway. Google Chrome, the titan of web browsers, has initiated the long-awaited disabling of third-party cookies, signaling a monumental change in how marketers track and measure user behavior online. […]
Today we're thrilled to unveil AdQuick AI Assistant (also available in Slack), an AI poised to redefine the landscape of Out-of-Home (OOH) advertising. […]
The following story originall appeared on industry trade AdExchanger here.The marketing industry is calling out for leadership. And CMOs are responding: “Meh.”Marketing chiefs are accustomed to justifying their existence to the rest of the C-suite. […]
2023 was a whirlwind. Data privacy regulations tightened, platforms evolved, budgets came back and consumer expectations skyrocketed. […]
