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Curry Brand’s campaign honoring MiLaysia Fulwiley’s triumph in women’s college basketball

Introduction:In the wake of South Carolina's victory in the women’s college basketball championship, Curry Brand (the brainchild of NBA superstar Steph Curry backed by Under Armour) and Grace Outdoor Advertising, using AdQuick to assist with measurement, orchestrated a marketing campaign to honor the achievement of MiLaysia Fulwiley, a freshman guard pivotal to the team's success. […]

blog.adquick.com
Tue, Jun 4, 2024 at 9:18 AM

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Tuesday, May 28, 2024 Tue, May 28, 2024

The timeless value of traditional out-of-home (OOH) in a programmatic era

In today's digitally-driven ads landscape, where programmatic campaigns dominate, the significance of traditional Out-of-Home (OOH) media might seem overshadowed. However, dismissing traditional, printed OOH as outdated would be a mistake.Traditional OOH media encompasses non-programmatic enabled screens and static displays that require physical installation and production. […]

blog.adquick.com
Tue, May 28, 2024 at 9:32 AM

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