Edith Gagné, VP of development, is just one of the many smart and talented people that have joined the Broadsign team with our recent acquisition of Campsite. Edith has been working in the DOOH industry for 15 years, and it’s with this experience that she helped lead the creation of Campsite. […]
The advantages of digital signage displays go well beyond allowing movement and brighter colour. Introduce a touchscreen, wireless connectivity, or other technologies that enable interaction and suddenly your screen becomes something more. They allow onlookers to become participants, opening new possibilities for advertising and for delivering services. […]
The movement to legalize cannabis for recreational use has picked up steam in the past couple of years, with multiple states decriminalizing or outright legalizing the practice and Canada legalizing cannabis across the country. Hundreds of entrepreneurs have seized the opportunity to set up their own shops where legal. […]
Another London Digital Signage Week (LDSW) has come and gone, and we thought we’d check in with one of the organizers, DailyDOOH’s editor-in-chief Adrian Cotterill, to get his take on how it all went. […]
When discussing out of home, we often hear about the difficulties of targeting. “I can serve my ad only to people who have dogs on Facebook, how can we possible target this accurately in digital out-of-home?” But is online data really that accurate? […]
There’s no doubt that it’s an exciting time for us, with the recent addition of Ayuda to the Broadsign family. Well, the excitement continues, and we’re pleased to announce the acquisition of another amazing Montreal-based company: Campsite. […]
As the global middle class continues to grow, so too does the proportion of people taking to the skies in search of adventure and opportunity. […]
It’s no secret that Broadsign and Ayuda have had an interesting history. Founded around the same time, virtually just down the road from each other in Montreal, our two companies have had quite the rivalry. […]
Inside and out, and all around the world, digital kiosks are taking over. Typically incorporating touch-enabled screens, these kiosks represent an ideal intersection of appeal and functionality. For all manner of businesses and other entities, there’s a lot to be gained by installing kiosks in key locations. […]
As of 2016, Billboard Insider estimated that there were as many as 1,000 independent billboard operators in the United States, and many thousands more exist around the world. These networks may only represent a handful of faces or displays each, but operate some of the hidden gems of the out-of-home world. […]
Spring is the time for all things fresh and new – trees budding, flowers growing, birds flying back home…and an update to our entire platform! We’ve been working on lots of features over the past while and we’re excited to finally share them with you. […]
Despite shaky attendance numbers and challenges from at-home and online media, revenues for the cinema space are trending upwards. […]
Raise your hand if this happened to you lately: you walked up to an informational display in a hotel, shopping mall or retail establishment and you instinctively tried to tap, swipe or pinch the screen to find whatever information you were in search of. And when you realized the screen wasn’t interactive, you became frustrated. We’ve all been there. […]
Fresh back from the 2016 NRA Show in Chicago, I’m energised about the future of digital signage in restaurants, as they look beyond the digital menu board and embrace interactive solutions to increase customer enjoyment and create operational efficiencies. […]
The term “holiday season” is rapidly losing its meaning. With Easter early this year, the last returning skiers likely met families heading out for an Easter break, and it won’t be long before the first “summer” holidaymakers head out – taking advantage of the lower prices available during the school term. […]
