Raise your hand if this happened to you lately: you walked up to an informational display in a hotel, shopping mall or retail establishment and you instinctively tried to tap, swipe or pinch the screen to find whatever information you were in search of. And when you realized the screen wasn’t interactive, you became frustrated. We’ve all been there. […]
Fresh back from the 2016 NRA Show in Chicago, I’m energised about the future of digital signage in restaurants, as they look beyond the digital menu board and embrace interactive solutions to increase customer enjoyment and create operational efficiencies. […]
The term “holiday season” is rapidly losing its meaning. With Easter early this year, the last returning skiers likely met families heading out for an Easter break, and it won’t be long before the first “summer” holidaymakers head out – taking advantage of the lower prices available during the school term. […]
Spring always brings round two of the digital signage industry’s most significant conventions: ISE in Amsterdam and DSE in Las Vegas. I always attend both – ISE is a great opportunity to catch up with friends and colleagues from Europe and around the world, while at DSE I’ll see more associates from the U.S. […]
With Samsung and LG joining Sony, Panasonic, Hisense, TCL and Sharp in announcing high dynamic range (HDR) TVs, it is fairly clear that there is strong momentum behind this, the next major upgrade to screen technology. HDR vastly increases the colour gamut to 1024 shades of each colour, enabling the display of hues that couldn’t be reproduced on-screen before. […]
Online was the place to experience Black Friday: that was the consensus, in the UK media at least. A perfect storm of factors – terror threats, poor weather and media hype about punch-ups – led to online sales soaring. UK Black Friday online sales were up 36 percent, according to Experian, while shopper numbers fell 9.6 percent compared with last year, according to Springboard. […]
Everyone seems to be talking about the Internet of Things (IoT) at the moment. But the digital signage industry has been living it for some years now. Any screen, anywhere, can be connected and play content scheduled remotely and delivered from the cloud. […]
As the summer draws to a close, school and university students reluctantly prepare for the start of the academic year. Increasingly, as they enter the premises for the start of the new term in September, they are likely to be greeted by fresh digital signage screens. New AV implementations are happening at primary, secondary and tertiary institutions, but not all rollouts are created equal. […]
The city council of Utrecht in the Netherlands recently consolidated 13 offices around the city into one new €200m ($220m) building housing 3000 staff. After conducting research, the council decided that digital signage could offer a more efficient, more standardised means of communicating, which would also offer greater ease of use and reach the whole organisation more effectively. […]
Digital signage is now as popular in food service as in retail. From Michelin-starred restaurants to fast food chains, screens are now commonplace and almost expected by diners. But what most customers don’t see is that the use of digital signage in the catering industry extends much deeper than the menu boards themselves. […]
Reflecting on the Integrated Systems Europe (ISE) event in Amsterdam and more recently Digital Signage Expo (DSE) in Las Vegas, I’m struck by the evolution of video delivery. IP streaming is enabling integrators and end users to utilise video in new and compelling ways. […]
Staging and testing projects prior to deployment is an important yet often overlooked element of a successful digital signage installation. Our support staff regularly receive calls from installers having interoperability problems with systems that weren’t tested. They call us when they’re on-site, taking things out of boxes and trying to make them work. […]
