Today we're thrilled to unveil AdQuick AI Assistant (also available in Slack), an AI poised to redefine the landscape of Out-of-Home (OOH) advertising. […]
The following story originall appeared on industry trade AdExchanger here.The marketing industry is calling out for leadership. And CMOs are responding: “Meh.”Marketing chiefs are accustomed to justifying their existence to the rest of the C-suite. […]
2023 was a whirlwind. Data privacy regulations tightened, platforms evolved, budgets came back and consumer expectations skyrocketed. […]
Division is a word we’ve heard too much in the past few years. Typically, it peppers conversations about politics, rhetoric, education, and Thanksgiving dinner tables. […]
Today our team at AdQuick is excited to announce the launch of our latest offering: Programmatic Direct. This solution is set to modernize the way advertisers access and utilize traditional inventory in Digital Out-of-Home (DOOH) advertising.So, what exactly is Programmatic Direct, and how will it transform your DOOH advertising strategies? […]
Superside is a leading Creative-as-a-Service (CaaS) company that helps ambitious brands get great design and creative done at scale. With their design subscription service, marketing and creative teams can unbottleneck design, move faster and drive more reliable creative performance.But how can they share their story with the world in an impactful way that stands out from the noise? […]
The faded image of marketing is one that’s reminiscent of Mad Men, where teams rely on creative genius and good fortune to score victories. In reality, today’s marketing world more closely resembles Moneyball — the 2011 film about a struggling baseball team that halts a losing streak by using data to inform hiring decisions. […]
IntroductionOOH conversions, defined as exposure to a billboard followed by actions like website visits, retail visits, or app downloads, provide invaluable insights into the return on investment (ROI) of OOH campaigns. […]
In the evolving landscape of advertising, where data-driven decisions reign supreme, the out-of-home (OOH) advertising industry has remained somewhat archaic. OOH planners have long relied on their intuition, market knowledge, industry insights, and domain expertise to make crucial campaign decisions. […]
In the heart of the bustling Las Vegas Strip, where neon lights and extravagant displays dazzle the senses, a new icon has risen to capture the attention of millions. […]
Enhancing your advertising mix with podcasts, streaming audio, satellite, radio and YouTube influencer sponsorshipsIn our relentless pursuit of providing modern, effective solutions to elevate your advertising, we are thrilled to announce a significant milestone at AdQuick. […]
Out of home (OOH) advertising has always been a valuable channel for marketers. However, one significant challenge has persisted for years - the lack of robust attribution tools. OOH advertisers often struggle to measure the impact of their campaigns accurately. […]
In the ever-evolving landscape of advertising, understanding the impact of your campaigns is crucial for success. OOH (out of home) has the ability to drive organic brand searches and website traffic, making a significant impact on your overall marketing strategy and “lifting” search (and social) KPIs organically. […]
We’re all familiar with the noxious concept of shrinkflation. Products get smaller or worse, but the price remains the same. I fear a similar phenomenon is taking place within the office of the Chief Marketing Officer (CMO).Don’t get me wrong. […]
Circle Graphics, a leading print production company, and AdQuick, the world’s premier out-of-home media platform, announced today that they will be opening up their API integration to media owners, agencies and advertisers. The integration automates and consolidates creative upload, spec sheets, ordering of static assets and production/shipment workflow. […]
