There’s an interesting piece in the Montreal newspaper La Presse about Broadsign and its CEO/backer Burr Smith. La Presse is a French language publication, but I have just discovered its posts nicely roll over to English language versions. […]
This is a very big job that’s now lit up at McCarran International Airport in Las Vegas – 60 large, 4mm pitch LED screens replacing the static OOH ad positions around the cavernous Terminal 1 baggage claim area. […]
Out of home ad giant JCDecaux has launched an audience measurement system for the airport industry, plainly called Airport Audience Measurement, or AAM. The platform, says the media company, was developed to offer advertisers and agencies standard metrics throughout the world. It was “designed in collaboration” with Veltys, which does data analysis, processing and modelling. […]
The Digital Place-based Advertising Association is moving to bigger digs, and also moving up the event date for its annual NYC Video Everywhere Summit. The annual conference and micro trade show will be held this year on Tuesday, Oct. […]
Guest Post: Samantha Brault, BroadSign Samantha Brault In the world of advertising, making an impact can be challenging. With consumers being exposed to hundreds, if not thousands, of ads each day, every brand is vying for their attention. So how do you make your campaign stand out from the crowd? […]
Adomni DSE Booth # 2634 Why do people going to DSE need to put your company on their Must See list of booths? To see the latest digital out of home technology, including audience based targeting. To learn about the new Adomni Ad Marketplace for BrightSign. […]
This is an interesting, data-driven campaign put together by the UK’s Grand Visual for the streaming music service Spotify – using digital boards to show the much-varied musical tastes and listening habits of subscribers. […]
It doesn’t matter how slick your software is, or how beautiful and robust a display may be, if the content on a digital sign doesn’t attract attention and hold it, at least for a bit. So tools that help track and analyze how people view advertising, packaging and other marketing messages can be incredibly valuable. But they can also be clunky, expensive and slow. […]
The city of Calgary in western Canada now has smart city-ish digital posters along four new rapid transit bus lines – showing next bus information in rotation with booked advertising. […]
Traditional digital out of home street furniture units – like transit shelters and free-standing digital kiosks – are increasingly becoming hubs for smart cities, and the biggest outdoor media company on the planet is making is adapting with a new initiative in its home country, France. […]
This a pop-up marketing campaign at Terminal 4 of New York’s JFK Airport – an interactive food dispenser used to promote the Netflix show Final Table. […]
Las Vegas-based demand side digital OOH media platform Adomni has struck a partnership with Montreal-based and DOOH-focused software shop Broadsign to make the latter’s end-users 33,000-plus screens available to buy online. The Broadsign Reach supply-side platform (SSP) is now seamlessly integrated into Adomni’s demand-side platform (DSP), says a press release. […]
Calgary, Alberta’s forest of energy sector-centric office towers is interconnected above the streets by a series of enclosed and climate-controlled (usually) pedway bridges, with the mezzanine levels of many of the buildings filled with retail and services. […]
Hat Tip to Datacall’s Tim Vance for flagging this … A New Orleans man who owns multiple car dealerships around that city has booked LED billboards around the Atlanta area to troll the National Football League ahead of the Super Bowl there, in the wake of an awful missed call that very, very likely kept the New Orleans Saints out of the big game. […]
The big selling point for Chive TV is that the streaming channel’s five-hour mix of curated social media content keeps butts in barstools. The Austin, Texas-based company has some 4,000 bar and restaurant venues running content on one or many of their TVs, and about 500 more come on monthly – with a lot of that growth through word of mouth. […]
