Digital street furniture gets put on city streets by media companies for the sole purpose, understandably, of hopefully recovering their high capital costs and ... […]
The Outdoor Advertising Association of America represents and guides the interests and activities of some 850 member organizations across the US, including the biggest ... […]
Political Ads Don’t Have To Be Boring Let’s have some fun… The 2024 presidential election… The post A Vehicle For Your Voice appeared first on Wrapify Blog. […]
This is what’s billed as the largest LED mesh display in the Southern Hemisphere, a 500 sq. meter ad display up above the street ... […]
LA-based Loop Media, which makes ad-supported streaming media channels for place-based venues like bars and salons, continues to struggle in what it calls a ... […]
Digital out of home displays at higher profile mass transit stops are commonplace these days, but most of those deployed around the world are ... […]
Filling the screen inventory with enough ads to pay their way is normally the biggest challenge for digital out of home media companies, but ... […]
A committee is set to meet today in Chicago to consider a push to relax restrictions that prevent digital billboards to be lit up ... […]
Global spending on Out Of Home advertising reached $41.9B last year, up 16% from a year earlier and representing 5.2% of global ad spend. ... […]
A big LED ad board along a major roadway on the outskirts of Kuala Lumpur in Malaysia caught fire on Friday, trapping nine workers ... […]
The deadly collapse of a huge static billboard in Mumbai, India provides an unfortunate reminder of the importance of good engineering, and the reason ... […]
I was a bit surprised to come across a post this morning about a company pushing the idea of using a series of digital ... […]
If the business results of the biggest outdoor advertising company on the planet are a useful industry health indicator, the digital out of home ... […]
The Out of Home Advertising Association has released results of a new survey that suggest digital out of home advertising has a powerful cause ... […]
Another adtech/media company is taking a run at turning the back seats of hired ride vehicles into a media environment with the Chicago-based “software ... […]
