The advertising industry just consolidated into fewer hands than ever before, and if you’re a mid-market brand, you’re about to find out exactly what that means for your business. If you’re a marketer at a mid-market brand, you’ve probably been watching the news with a mix of fascination and concern. […]
Like a Da Vinci painting or a Shakespeare play, when your creativity hits the world with… The post When Creativity Takes The Wheel: Memorable Marketing Stunts appeared first on Wrapify Blog. […]
Companies often face pressure to reduce marketing expenditures, potentially compromising long-term brand equity. However, research shows... The post Advertising In Uncertain Times appeared first on Wrapify Blog. […]
Readers have regularly seen OOH advertising market status updates from the US-based Out of home Advertising Association of America, but its been more rare ... […]
Hat top Nick Coston, who had this on his Substack page … This hits me as slightly nuts, but a new digital OOH media ... […]
On the Surface In today’s fast-paced digital landscape, capturing consumer attention requires more than just traditional… The post Disruptive Nature: Brands Turn To New Methods Of Reaching Audiences appeared first on Wrapify Blog. […]
The big spenders in out of home advertising in the United States continue to also be some of the biggest global brands, according to ... […]
Almost a year ago a company called CityShuttle rolled into London with a proposition that electric-assisted bike/trailer set-up for cargo delivery and novelty passenger rides ... […]
JC Decaux, the biggest largest outdoor ad company on the planet, saw the digital side of its business grow by 21.9% last year, with ... […]
The out of home ad industry in the U.S. crossed the $9 billion revenue threshold for the first time, up 4.5% year on year ... […]
More Possibilities with Turned-up Visibility This new partnership enables rideshare companies to offer their current (and… The post Wrapify Extends Vehicle Wrap Platform Offerings To Support New Partnership With Leading Rideshare Provider appeared first on Wrapify Blog. […]
The NYC media solutions company Inwindow Outdoor was known in earlier days for street-level storescapes that mixed rear projection on empty shop windows with ... […]
Digital street furniture gets put on city streets by media companies for the sole purpose, understandably, of hopefully recovering their high capital costs and ... […]
The Outdoor Advertising Association of America represents and guides the interests and activities of some 850 member organizations across the US, including the biggest ... […]
Political Ads Don’t Have To Be Boring Let’s have some fun… The 2024 presidential election… The post A Vehicle For Your Voice appeared first on Wrapify Blog. […]
