OAAA is unveiling the finalists for the 82nd Annual OBIE Awards. For over eighty years, the prestigious OBIE Awards have been synonymous with creative excellence: spotlighting award-worthy campaigns, showcasing innovative technology, and signaling the future for the out of home industry. […]
OAAA is announcing the addition of distinguished brand leaders, media decision-makers, and industry thought leaders to its esteemed lineup of speakers for the 2024 OOH Media Conference. Set to take place in less than six weeks in Carlsbad, California from April 29 - May 1, 2024, this event promises to be an unparalleled gathering of innovators and influencers shaping the future of OOH advertising. […]
WASHINGTON, D.C. – MARCH 18, 2024 – Out of home (OOH) advertising revenue increased 2.1% in 2023 compared to the previous year, accounting for $8.7 billion in total spend, based on figures released today by the Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire OOH advertising industry. […]
Outsmart, the trade body for the Out of Home (OOH) advertising industry has announced that OOH revenue for 2023 saw growth of +9.8% year-on-year with total revenues of £1.3bn, equivalent to 99.6% of the pre-covid market. The figures, collated by PwC, show that Q4 contributed £396 million towards the annual total, up +14.9% from Q4 2022 and +5.4% more than pre-covid Q4 of 2019. […]
This expansion creates America's largest programmatically available full-motion transit network. […]
Jon Niermann steps down as CEO to focus on Distribution and Revenue – Remains on Board; Justis Kao Appointed as Interim CEO; Bruce Cassidy to become Executive Chairman of the Board; Loop Media to Explore Potential Strategic Alternatives and Financing Opportunities. GLENDALE, Calif., March 18, 2024 — Loop Media, Inc. […]
DANVILLE, Ill., March 15, 2024 -- Watchfire, a manufacturer of outdoor LED signs, indoor displays, digital billboards, and video scoreboards has appointed Mark Oggero as its Chief Operating Officer. Prior to joining Watchfire, Mark spent several years in senior positions at Cooper Industries, a global electrical products manufacturing company. […]
As we approach the 2024 OOH Media Conference, these newly confirmed speakers promise to bring a wealth of expertise and thought leadership to the stage. […]
London, UK: Ocean Outdoor Group CEO Tim Bleakley put measurement under the spotlight at the World Out of Home Organization Forum in South Africa this week, highlighting how original research studies have established that “all impacts are not equal”. […]
Out of Home is back on track says WOO President Tom Goddard at Africa Forum - here are six ways to take on the online challenge. […]
WASHINGTON, March 12, 2024 - The U.S. is experiencing record-breaking political ad spend surrounding the 2024 election encompassing national and local races. […]
VANCOUVER, British Columbia, March 07, 2024 — With the addition of Canada’s second-largest airport, PATTISON is the primary advertising provider to 17 Canadian airports. Over the next two years, PATTISON will unveil a comprehensive digital renewal at YVR, introducing an innovative content strategy to enhance brand visibility and engagement for the airport’s advertising partners. […]
Paris, February 28th, 2024 - JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has unveiled its latest international airport research called “First Class Advertising – The Enduring Magic of Airports”. […]
Kuala Lumpur, 28th February 2024 – Locations Media Xchange (LMX), a leading enterprise software provider for Out-of-Home (OOH) media owners, has integrated with the global ad network management platform DoohClick, further advancing potential demand from programmatic advertising partners. […]
Paris, February 27th, 2024 - JCDecaux SE (Euronext Paris: DEC), the outdoor advertising company worldwide, confirms that it has entered into an agreement with Pargesa Asset Management S.A., to evaluate an intended coordinated disposal of their stakes in APG|SGA of 30% and 25.3% respectively, following the announcement today of APG|SGA that its Board of Directors has decided to initiate a process which aims at finding a potential acquirer for the entire company. […]