Press Releases

Geopath and OAAA select Ipsos to conduct a pilot of the new OOH audience measurement system

NEW YORK, March 31, 2026 -- Geopath, in partnership with the Out of Home Advertising Association of America (OAAA), today announced a major step forward in modernizing audience measurement for Out of Home (OOH) advertising with the development of a next-generation measurement platform. Ipsos has been selected to support an industry pilot launching in the second half of 2026. […]

Geopath
Tue, Mar 31 at 5:06 PM

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Survey conducted by JCDecaux-owned programmatic DOOH platform VIOOH says that… programmatic DOOH is growing

US programmatic DOOH spend set to rise 49% as market enters its next phase of growth.  Among recent buyers of programmatic digital out-of-home (pDOOH) in the US, the channel featured in 34% campaigns in the past 18 months, up from 30% in 2024. Marketers expect adoption to reach 52% over the next 18 months, the highest of any market surveyed. […]

VIOOH
Thu, Mar 19 at 7:45 PM

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SNA Displays and KEVANI deploy large-format DOOH display on luxury residential complex in Gardena, California

LOS ANGELES—SNA Displays has partnered with out-of-home media company KEVANI to bring Nexus, a vertically oriented large-format LED video wall, to the façade of Apollo South Bay Apartments in Gardena, California. […]

SNA Displays
Tue, Mar 17 at 4:55 PM

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JCDecaux awarded 10-year advertising contract at Denver International Airport (DEN)

JCDecaux North America, has been selected to receive a 10-year advertising contract for Denver International Airport (DEN), following a competitive bid process. The contract will be considered by Denver City Council and, if approved, is scheduled to become effective in May 2026. […]

JCDecaux · Promoted content
Tue, Mar 3 at 10:08 PM

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COMMB’s first-ever industry revenue report reveals that Canadian OOH significantly outperformed broader advertising market

Toronto, ON — COMMB (Canadian Out-of-Home Marketing and Measurement Bureau) has released its first revenue benchmarking report for Canada’s Out-of-Home (OOH) advertising industry. Separate reports have been issued for 2024 and 2025, with each report presenting aggregated revenue across three key OOH formats: Roadside, Place-Based, and Transit. […]

COMMB
Mon, Feb 23 at 7:47 PM

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Clear Channel Outdoor to be acquired by Abu Dhabi-based Mubadala Capital, in partnership with TWG Global

SAN ANTONIO, Feb. 9, 2026 -- Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) ("Clear Channel" or the "Company"), a U.S. […]

Clear Channel Outdoor Holdings, Inc.
Mon, Feb 9 at 10:52 PM

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UK ad spend rose 11.4% to £12.5bn in Q3 2025, OOH grew 4.4%

Latest forecasts predict ad spend will exceed £50bn for the first time in 2026.  London, January 29, 2026: The latest Advertising Association/WARC Expenditure report has found that UK advertising spend rose by 11.4% to £12.5bn in Q3 2025. […]

WARC
Wed, Jan 28 at 11:40 PM

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Clear Channel Outdoor wins multi-year contract to manage transit advertising in Austin and Central Texas

Before Clear Channel Outdoor, the advertising program for CapMetro was managed by Intersection [Ed]. AUSTIN, Texas, Jan. 27, 2026 -- Clear Channel Outdoor (NYSE: CCO) was awarded a multi-year contract from CapMetro, the main public transportation authority serving Austin and Central Texas, to modernize and expand the transit agency's advertising program over the next three years. […]

Clear Channel Outdoor
Tue, Jan 27 at 10:49 PM

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AdClub of Toronto and COMMB launch Out-Of-Home Excellence in Canada awards show

 Toronto, ON — The AdClub of Toronto (AdClub) and the Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) are launching one, unified national awards show dedicated to celebrating excellence across the entire Out-of-Home (OOH) industry in Canada. […]

COMMB
Mon, Jan 19 at 5:22 PM

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SNA’s LED spectaculars cascade down frontage of new Times Square hotel

NEW YORK—The façade of Times Square’s newest hotel, voco Times Square Broadway, now includes several large-format LED video screens from SNA Displays that combine to create a unique video platform for advertisers. […]

SNA Displays
Fri, Jan 9 at 8:56 PM

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David Labuskes, CEO of AVIXA, to retire at the end of 2026

FAIRFAX, Va., January 6, 2026 – David Labuskes, CEO of AVIXA, is retiring at the end of 2026, after leading a transformative era for the association that began in 2012. […]

AVIXA
Tue, Jan 6 at 8:58 PM

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Reveal reports record-breaking ad recall from Prime Video campaign executed by Coco’s delivery robot fleet

Prime Video’s OOH campaign for The Pickup achieves 112.8% ad recall from the promo content displayed on delivery robots. […]

Coco Robotics · Promoted content
Thu, Dec 18, 2025 at 7:33 PM

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Global ad market prospects upgraded to 8.9% (US$1.19trn) but growth concentrated in Big Tech platforms: WARC

Alphabet, Amazon and Meta take a combined market share of 56.1% excluding China this year – equivalent to $556.6bn – rising to 58.0% in 2026. Global ad market growth is expected to accelerate to 9.1% next year (+1.0pp) to a total of $1.30trn equivalent to $150 per capita. A rise of 7.9% is predicted in 2027, with a market total of $1.40trn double that of the pandemic hit year of 2020. […]

WARC
Wed, Dec 17, 2025 at 6:28 PM

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PPDS releases new Philips stretch 3150 displays for digital signage

PPDS, the exclusive global provider of Philips Professional Displays and complementary solutions, has launched the 32:9 Philips Stretch 3150 display, delivering advanced creativity, flexibility, and around-the-clock reliability for a widening range of environments and applications. […]

PPDS · Promoted content
Tue, Dec 9, 2025 at 12:10 AM

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Registration is open for the World Out of Home Organization’s Annual Congress, to be held in London June 3-5, 2026

World Out of Home Organization's next Annual Congress will be held in London from June 3-5 2026. This follows a record-breaking attendance at WOO's Mexico City Annual Congress, the first to be held in LATAM, and another record attendance at its recent Asia Regional Forum in Seoul, South Korea. London 2026 will take place at the Park Lane Hilton, one of the capital's landmark West End buildings. […]

World Out of Home · Promoted content
Mon, Dec 8, 2025 at 10:15 PM

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