New York, NY – SOMO has signed a new sales partnership with ember, an in-car TaxiTV advertising platform operating across the Las Vegas taxi market. The partnership gives advertisers access to premium in-vehicle video media that extends SOMO’s media network from taxi top to taxi interior. […]
Toronto, ON — COMMB has officially launched the COMMB Insights Suite, marking the beginning of a phased rollout of strategy-first tools. The COMMB Insights Suite is a set of free-to-use tools designed to inform how Out-of-Home should be leveraged before entering COMMB’s ROADMAP planning tool. […]
DPAA Members Heard Insights from Executives at Dentsu, Google, Heineken, HSBC, Kimberly-Clark, LinkedIn, Marriott International, Mastercard, NYSE, Tourneau | Bucherer, Spark Foundry, VISA, WPP Media, and Zoom Communications During the Week’s Events. NEW YORK – July 14, 2026 – DPAA, the global trade marketing association driving the growth and digitization of out-of-home advertising, brought more than 70 member companies together with agencies and brands at the Cannes Lions International Festival of Creativity. […]
Partnership Spotlights AdQuick’s Leadership Across Measurement, Attribution and Accountability and DPAA’s Marketing Muscle in Support of an Industry at the Intersection of AI Innovation and the Desire for In-Person Connections NEW YORK – July 13, 2026 – DPAA, the global trade marketing association driving the growth and digitization of out-of-home (OOH) advertising, has announced a strategic partnership with AdQuick, Inc., a leading platform for OOH advertising planning, buying, and measurement. […]
Toronto, ON — COMMB (Canadian Out-of-Home Marketing and Measurement Bureau) released its Q1 2026 Canadian Out-of-Home (OOH) Advertising Revenue Report. The quarterly report benchmarks performance with aggregated revenue from Media Owners, across Canada's Roadside, Transportation and Place-Based sectors. […]
ZetaDisplay is rebranding Peakmedia, acquired in 2023, as ZetaDisplay Austria. The transition marks the next phase of integration into the wider ZetaDisplay organisation and is further strengthened by the appointment of Marcel Schramm as Country Director. […]
New Billboards by Global brand launched, combining the scale of Global’s newly expanded 48-sheet network - now the largest in the UK - with market-leading capabilities to create and plan campaigns as well as prove effectiveness and impact through Global:IQ. […]
Outdoor advertising company JCDecaux SE (Euronext Paris: DEC)has renewed its contract with Heathrow. Heathrow is the most connected airport in the world, with a record 84.5 million passengers in 2025. […]
Rich is joining Smartify from Samsung Electronics, where he led go-to-market and monetization strategies for digital signage customers and media owners, creating new opportunities for advertising and programmatic revenue growth. Prior to Samsung, he held leadership roles at Dentsu and Publicis Media, where he developed media strategies for some of the world's leading brands. […]
Half the depth, double the possibilities: At 60 per cent slimmer than comparable models in PPDS’ Philips Signage portfolio, the new, sleek and stylish Philips Signage 7000 Series packages 4K UHD visual performance and AI-ready processing power with a slender presentation for almost any setting. […]
NEW YORK & TEL AVIV, Israel--Perion (NASDAQ & TASE: PERI), has partnered with Canada’s largest Consumer Electronics omnichannel retailer, Best Buy Canada. […]
Senior Executives from Dentsu, Heineken, Marriott International, and Tourneau | Bucherer Added to Line-Up of Curated Conversations with Global Marketing Leaders They Join Previously Announced Speakers from Google, HSBC, Kimberly-Clark, LinkedIn, Liquid Death, Mastercard, NYSE, VISA, Spark Foundry, WPP Media, and Zoom NEW YORK – June 17, 2026 – DPAA, the global trade marketing association driving the growth and digitization of out-of-home media, continues to show that even the most powerful digital media are major beneficiaries of in-person conversations and networking. […]
Trillboards' Strategic SSP Integration with One Tech Group’s SSP1 Unlocks Unique pDOOH and Business CTV Inventory Globally SAN FRANCISCO, CA – Trillboards, the specialized programmatic Digital Out-of-Home (pDOOH) ad network powered by advanced Edge AI, today announced its official platform integration with One Tech Group’s SSP1, one of the premier, dedicated Digital Out-of-Home Supply-Side Platforms (SSP) in the world. […]
Red Dot Award-winning solution boasts paper-like design, energy efficiency and flexible content management. In advance of the 2026 InfoComm trade show, LG Electronics has unveiled the “LG E-Paper Display,” designed for diverse commercial environments. […]
New monthly series hosted by DPAA President & CEO Barry Frey delivers unfiltered C-suite conversations on the future of advertising, marketing, and media — presented in partnership with AiOO, the AI retail media platform built for real-time audience activation and closed-loop attribution in physical retail. […]
