Friday, August 7, 2026

Press Releases

Thursday, June 18 Thu, Jun 18

Wednesday, June 17 Wed, Jun 17

DPAA shows power of in-person at Cannes Lions International Festival of Creativity next week – June 22 to 26, 2026

Senior Executives from Dentsu, Heineken, Marriott International, and Tourneau | Bucherer Added to Line-Up of Curated Conversations with Global Marketing Leaders They Join Previously Announced Speakers from Google, HSBC, Kimberly-Clark, LinkedIn, Liquid Death, Mastercard, NYSE, VISA, Spark Foundry, WPP Media, and Zoom NEW YORK – June 17, 2026 – DPAA, the global trade marketing association driving the growth and digitization of out-of-home media, continues to show that even the most powerful digital media are major beneficiaries of in-person conversations and networking. […]

DPAA
Wed, Jun 17 at 12:10 AM

Friday, June 12 Fri, Jun 12

AI-powered programmatic DOOH ad network Trillboards integrates with SSP1

Trillboards' Strategic SSP Integration with One Tech Group’s SSP1 Unlocks Unique pDOOH and Business CTV Inventory Globally SAN FRANCISCO, CA – Trillboards, the specialized programmatic Digital Out-of-Home (pDOOH) ad network powered by advanced Edge AI, today announced its official platform integration with One Tech Group’s SSP1, one of the premier, dedicated Digital Out-of-Home Supply-Side Platforms (SSP) in the world. […]

Trillboards · Promoted content
Fri, Jun 12 at 5:11 PM

Friday, May 29 Fri, May 29

Tuesday, May 12 Tue, May 12

Global Marketing Association DPAA debuts “Launchpad of Innovation” podcast with first episode featuring Horizon Media’s Domenic Venuto and AiOO’s Hammad Benjelloun

New monthly series hosted by DPAA President & CEO Barry Frey delivers unfiltered C-suite conversations on the future of advertising, marketing, and media — presented in partnership with AiOO, the AI retail media platform built for real-time audience activation and closed-loop attribution in physical retail. […]

DPAA · Promoted content
Tue, May 12 at 11:10 PM

Today Today

Wednesday, May 6 Wed, May 6

Monday, April 6 Mon, Apr 6

Friday, April 3 Fri, Apr 3

Tuesday, March 31 Tue, Mar 31

Geopath and OAAA select Ipsos to conduct a pilot of the new OOH audience measurement system

NEW YORK, March 31, 2026 -- Geopath, in partnership with the Out of Home Advertising Association of America (OAAA), today announced a major step forward in modernizing audience measurement for Out of Home (OOH) advertising with the development of a next-generation measurement platform. Ipsos has been selected to support an industry pilot launching in the second half of 2026. […]

Geopath
Tue, Mar 31 at 5:06 PM

Thursday, March 19 Thu, Mar 19

Survey conducted by JCDecaux-owned programmatic DOOH platform VIOOH says that… programmatic DOOH is growing

US programmatic DOOH spend set to rise 49% as market enters its next phase of growth.  Among recent buyers of programmatic digital out-of-home (pDOOH) in the US, the channel featured in 34% campaigns in the past 18 months, up from 30% in 2024. Marketers expect adoption to reach 52% over the next 18 months, the highest of any market surveyed. […]

VIOOH
Thu, Mar 19 at 7:45 PM

Tuesday, March 17 Tue, Mar 17

Tuesday, March 3 Tue, Mar 3

Monday, February 23 Mon, Feb 23

COMMB’s first-ever industry revenue report reveals that Canadian OOH significantly outperformed broader advertising market

Toronto, ON — COMMB (Canadian Out-of-Home Marketing and Measurement Bureau) has released its first revenue benchmarking report for Canada’s Out-of-Home (OOH) advertising industry. Separate reports have been issued for 2024 and 2025, with each report presenting aggregated revenue across three key OOH formats: Roadside, Place-Based, and Transit. […]

COMMB
Mon, Feb 23 at 7:47 PM

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